AdParlor Spotlight Theatre

Measuring Your Brands Social Impact in a Multi-Channel Landscape
10:30 AM - 11:00 AM
Brand and advertiser budgets are continually shifting to digital and more specifically social as the channel continues to grow and drive both engagement and ROI, but how can you ensure your social dollars and efforts are being utilized effectively? Once benchmarks are set – How do you continue to define results and push the envelope ensuring the maximum ROI? This session will highlight best practices and proven strategies for future efforts.
Hussein Fazal, CEO, AdParlor

Why a Mobile Wallet is Your Key to Multi-Channel Selling
11:10 AM - 11:40 AM
David will present industry trends, best practices, and case studies illustrating the growing significance of mobile wallets for e-commerce generally, and for multi-channel selling in particular. He will share the consultative approach that Optimal Payments uses to address this opportunity for its clients.
David Jokinen, Vice-President, Product, Optimal Payments

Conversations, eCommerce and the New Rules of Engagement
11:50 AM - 12:20 PM
Today, with the majority of consumers rating online purchasing as their “overall favorite,” “easiest” and “most, convenient” method of shopping, companies are still looking to build the perfect customer relationship. They depend on sophisti¬cated commerce platforms to maintain fluid customer con¬versations that cross interaction points including websites, mobile and social platforms, and technologies that bridge online and in-store, such as Quick Response (QR) codes.

While commerce applica¬tions create profitable experiences when the customer is on the website, they typically require more to keep the conversation going beyond the point of conversion: more systems, more coordination with other departments, more hassle for marketers. That typically makes for brief, and far from perfect, customer relationships.

Nate will discuss how marketers can deliver personal, seamless and differentiated customer experiences. In addition, he will present best practices to interact with customers with relevant and immediate content and context that builds lifetime customers.
Nate Barad, Product Marketing Director, Sitecore

Relevant Email Marketing with Predictive Modeling
1:10 PM - 1:40 PM
As consumers are becoming more and more savvy, customer retention has become a necessity. Customer loyalty lies in a deep knowledge of their needs and behaviours. We will show you how predictive modeling can help you anticipate the behaviour of your customers, know them better and hence generate relevant content by offering what they want when they want it.
Roger Plourde, President, Intema

Understanding Your Customers Online
1:50 PM - 2:20 PM
Is driving visitors to your site enough? Are your customer’s not buying online?

Learn online marketing techniques to help understand your visitors, target them and increase your conversions.
Duong Thai, Director of Search and Web, Cornerstone Group of Companies

True Omni-Channel Commerce
2:30 PM - 3:00 PM
Manish will leverage his extensive expertise in ecommerce and online retail to demonstrate how merchants can provide a comprehensive, 360 degree shopping experience for their customers – both online and off. Manish will detail how an integrated front and back end retail solution can deliver the complete picture from purchasing through fulfillment, allowing merchants to build loyal customers and increase profits.
Manish Chowdhary, Founder and CEO, GoECart

On the Edge of the Cloud
3:10 PM - 3:40 PM
The battle to deliver fast, secure, highly available, and custom digital experiences to end-user’s PCs and mobile devices is happening at the edge of the Cloud. If you are not there, you’re losing! Join Kelly Beardmore, the CEO of Carbon60 Networks, and he’ll explain what it means to be at edge of the cloud, discuss developments in edge/origin cloud hosting solutions, and show how your organization can benefit from these services the same as media-giants like Rogers and Postmedia.
Kelly Beardmore, CEO, Carbon60 Networks

Taking Your Business from 0-60 in the Cloud
3:50 PM - 4:20 PM
Starting at 0:

• The problem facing ALL Start-ups: Starting with nothing, at square 1
• What are the options? How will I grow?
• The move and transition from Physical – Virtual

The Need for Speed:

• Scalability – no ceiling
• New BIG Data requirements + High Availability
• From development to launch in no time flat
• The ultimate competitive 'leveler'

0-Hero! Benefits of The Cloud:

• Flexible or fixed cost options
• Growth mgmt
• Enterprise level performance & security available for all

In these sections, we will include case studies from start-up, small and mid-sized clients (of local/topical interest) that can speak to the ease and mobility of The Cloud in accelerating their business to new levels of productivity.
John Posan, VP Business Development, Atum Corporation

A Mobile Look at the Seismic Shift in Consumer Behaviour
3:10 PM - 3:40 PM
Consumer behaviour continues to change with the advent of new digital channels. Plastic Mobile President and COO, Melody Adhami, looks at how both retailers and consumers have evolved, the current challenges facing both sides of the coin, and where we will all go from here.
Melody Adhami, President and COO, Plastic Mobile

The Future of Local Advertising in a Mobile First World
11:10 AM - 11:40 AM
Past, Present, Future of Local Advertising (from web to mobile); How the powerful combination of smartphones, GPS location, and real-time targeting will shape local advertising in the years to come
Ali Shah, Founder & CEO, BubbleFinder Inc

Using Behavioral Data to Power Marketing Insights
11:50 AM - 12:20 AM
Cross-channel marketing means businesses have access to more data sources than ever before. When it comes to using the data to create relevant conversations, marketers can sometime end up working with siloed and outdated data. Eric Tobias, Vice President of Web Products at ExactTarget help marketers tackle this problem head on by discussing why using real-time behavioral data paired with innovative solutions and tactics will help marketers DO something actionable with their data across channels--- resulting in your company catching your prospects at the right time in the buying cycle and adding additional dollars in your company's pocket!
Eric Tobias, Vice President of Web Products at ExactTarget

Advanced Analytics
12:30 PM - 1:00 PM
Your Analytics platform is chock full of data, which can be intimidating (and frustrating). In this session, you’ll learn how to look past all of that data clutter, and learn how to hone in on only the most actionable data that your digital properties are accumulating. You will walk away with direction and a mission on how to use only the most important, impactful data to generate actionable insights and recommendations.
Joseph McConellogue, Managing Director, Reprise Media

From Conversation to Commerce : Deconstructing the Social Lead
1:10 PM - 1:40 PM
An in depth look at the evolution of Social Media as it realtes to the behaviour of the Social Lead. As consumers change, our approach to social media must also change. Find out where the industry is going,  and what needs to happen for brands to go from conversation to conversion..
Kevin Dolan, Chief Sales Director, Leadsift

Enhancing the Fan Experience with Digital Signage
1:50 PM - 2:20 PM
At Toronto?s Air Canada Centre, Maple Leaf Sports and Entertainment (MLSE) uses digital signage to create a truly unique fan experience. Screens placed at high traffic locations throughout the facility provide a best-in-class environment for its sponsors and corporate partners to reach fans. The new system also delivers substantial revenue through the sale of advertising and sponsorship space, while subsequently increasing MLSE brand awareness.
Jeff Collard, President, Omnivex