IAB Canada Spotlight Theatre

2013 Salary Trends: What Will You Earn in the Coming Year?
10:30 AM - 11:00 AM
There could be a little more green in your wallet soon – if you have the skills hiring managers are looking for. Based on research for The Creative Group 2013 Salary Guide, this session will provide a glimpse of the hiring landscape and compensation trends for creative professionals in the coming year. Alicia will share the most requested skills among employers and highlight salary data for a number of in-demand creative positions – information that is critical for improving your overall marketability.
www.thecreativegroup.com
Alicia Brum, Brand Manager, The Creative Group

Loyalty in the Digital Age
11:10 AM - 11:40
Loyalty Programs in today’s North American market lack relevance as a result of not adapting to the Digital Age. In the U.S. market alone there are 18 membership cards per household, but only 8.4 are active while 60% of loyalty program members feel that reward programs could do a better job of communicating. Brad Parry discusses how embracing change and new innovation, managers can disrupt the market and increase communications with users, own their own data and ultimately create a platform for other marketing efforts to spring off of.
www.intertainmentmedia.com
Brad Parry, Chief Marketing Officer, Intertainment Media Inc.

The Programmatic Marketing Revolution
It’s an explosive proposition: we’re at the dawn of a marketing revolution fueled by programmatic decisions. Driven by complex data insights, today’s digital marketer is able to make smart, strategic decisions in real time to reach the most receptive, appropriate audience on a one-to-one basis.

The true excitement in this market shift comes with the combination of the new technological advances with data analytics that turn advertising into real-time, always-on market research. This is why programmatic marketing, combined with big data management, is so exciting for marketers: the approach automatically delivers strategic insights that drive media buying and that the marketer can interpret to make strategic, high-impact decisions.

Join DataXu CEO Mike Baker to learn how leading brands are successfully navigating the new digital landscape, and best practices and insights gleaned from the new world of programmatic marketing.

It’s time to say goodbye to old-school thinking. Stop trying to reach a mass audience without knowing who’s in the crowd and what they want. Say hello to programmatic marketing.
www.dataxu.com
Mike Baker, CEO, DataXu

Social Attribution: The Missing Link For Mobile
12:30 PM - 1:00 PM
Do you know how much of your media spend captured users engaging socially with competing products? Or which topics on Twitter generated the highest post-click video views on mobile? These are just some of the questions that brand managers and media buyers are struggling to answer. Brands today understand Social more intimately than ever before, thanks to the work of social listening services. There are also a variety of strategies in play to create a brand’s social voice and participate in the dialogue. What we’re missing is the last link in the chain that will allow us to utilize the learnings we’ve gained to target the users that directly engage with your brand and related conversations.

Social Attribution provides the missing link between conversations happening around your brand and measurable ROI against your media spend, whether it’s against impressions, clicks or post-click engagement.

Addictive Mobility President Dilshan Kathriarachchi will unveil the newest advances, which have been designed to measure social attribution and maximize engagement with the audiences that matter most.
www.addictivemobility.com
Dilshan Kathriarachchi, President & CTO, Addictive Mobility

Fix It Before It Goes Social
1:10 PM - 1:40 PM
Somewhere, someday, you will deliver a bad customer experience. It happens; get over it! It's what you do after that matters. This session will discuss how always-on customer feedback channels can help you react to and repair bad experiences before they become social media tsunamis. Stop inflicting follicular damage on yourself trying to track the social spread of bad experiences: just fix the problem before it goes social.
Michael Whitehouse, Senior Analyst, OpinionLab

Enhancing Your Digital Strategy with Adaptive Content
1:50 PM - 2:20 PM
Audiences are accessing your content across an expansive landscape of new devices, platforms, screensizes, services and applications. How do you insure that you are reaching them and effectively delivering your message to these channels? This talk describes how shifting content creation, publishing and delivery can become more adaptive, helping your organization more efficiently reach its audience now and into the future.
Nate Archer, Content Strategy Specialist, MyPlanet Digital

10 Steps to Creating Your Own B2C Marketing Automation Blueprint
2:30 PM - 3:00 PM
B2C companies are now in a very unique situation – they are seeing the value in looking at B2C marketing automation programs to increase lift and online conversions. Advanced B2C marketing automation takes a lot of planning, work and commitment to ensure you are doing everything possible to increase revenue within your organization.

In this session, Peter Hrabinsky will review the 10 steps you need to consider when building out your B2C Marketing Automation Blueprint.

Get insights on:

• Identifying Your Marketing Objectives
• Data, Persona Development and Segmentation
• Content Marketing/Planning
• Landing Page Optimization
• B2C Marketing Automation Landscape
• B2C Marketing Automation Program Event Selection
• B2C Program Implementation Timelines
• Marketing Channel Development
• Testing Marketing Campaigns
• Measuring and Gaining Insights

Peter Hrabinsky, VP of Marketing, Revenue Automation

Email Marketing Tactics to Achieve Your Goals
3:10 PM - 3:40 PM
Audiences are accessing your content across an expansive landscape of new devices, platforms, screensizes, services and applications. How do you insure that you are reaching them and effectively delivering your message to these channels? This talk describes how shifting content creation, publishing and delivery can become more adaptive, helping your organization more efficiently reach its audience now and into the future.
Robert Burko, CEO, Elite Email

Inside RTB: A Must See Look into Industry Game Changer
3:50 PM - 4:20 AM
Together with our industry partners, Acuity is going to present must-see insights, data and ideas on how RTB can change your digital performance and how it has already over-hauled an industry.
Tal Hayek, CEO, AcuityAds Inc

SEO Demystified – Tips for Improve Search Rankings and Performance
10:30 AM - 11:00 AM
Digital marketing today has evolved. The internet has become a crucial aspect of the marketing mix for most businesses. Few however, truly grasp all the opportunities available to them, nor how inter-related many of these tactics actually are. In this session, Jeff Quipp will explain how SEO really works, and how social media plays a big role in rankings. Attendees will leave with numerous practical tips for improving their our own presence and rankings online almost immediately.
Jeff Quipp, CEO, Search Engine People

Demystifying RTB Session
11:10 AM - 11:40 AM
Our session will focus on myth busting in the programmatic space. Examples of myths will include; bidding against oneself, remnant site only inventory, “black box” audience buying, and brand safety. A comical approach will be taken to breaking down misconceptions about the space. Client case studies may be used to support some of the explanations throughout the presentation. Our robust partnership with clients will allow us to bring defined practical application of programmatic buying with proven results. An example of an RTB breakaway presented alongside SHOP.CA for Adweek/FFWD can be found here: http://advertisingweek.ca/schedule/!/jan-29-1 . Multiple client verticals are possible, including e-commerce, automotive, travel, etc.
James Aitken, CEO, The Exchange Lab

Increase User Engagement with Second Screen Real-time Story Telling
11:50 AM - 12:20 PM
By utilizing a real-time story telling platform during TV programming you are able to engage and communicate with your audience for longer periods of time when compared with social media and the static web. In turn you are able to generate more ad revenue and brand awareness.
Michael De Monte, CEO, ScribbleLive

I Just Launched My Affiliate Program...Now What?!
12:30 PM - 1:00 PM
Take a look at the next crucial steps after launching an affiliate program to evolve it into the marketing channel you want it to be!

Get a realistic perspective on what it takes to successfully manage affiliates, ad creative, communication and more when just starting with your affiliate program.
Chad Waite, Marketing Manager, AvantLink.com

Your Store: Social, Interactive, and Mobile-Friendly
1:10 PM - 1:40 PM
Interactivity, touch stations, social networks, mobile apps - the possibilities for retailers are both endless and confusing. What are the best strategies to adopt in embracing these new customer touch points, and how can they bring real value both to the customer and to your brand?

Antoine will go over these innovations and present a real-world case study on designing a social, mobile-friendly and interactive solution that can be adopted by retailers today.
Antoine Azar, CEO, Thirdshelf

RTB Marketplace Insights in Canada
1:50 PM - 2:20 PM
Real time bidding had a break out year in 2012 and the momentum generated so far this year suggests that 2013 will be even bigger. Knowing the dynamics of the marketplace in Canada will help ensure that you are positioned to capitalise on the growing number of opportunities whether you?re a publisher or an advertiser. As operators of one of nations largest RTB exchanges, Casale Media?s Index Platform offers unique insight, learning and outlook, revealing the key participants, the most active brands and the big trends shaping our market.
Andrew Casale, VP, Strategy, and Alex Gardner, VP, Platform Solutions, Index Platform by Casale Media

Ecommerce Merchandising: Content, UI and Technology as Tools
2:30 PM - 3:00 PM
How can Digital Commerce companies increase there conversions and customer loyalty by using Online Merchendising. The Importance of Content i.e. Images, Videos, Atrribiutes and Description, and their relevance in consumer expereince. How User Interface using innovative Technology can be used as a tool to convert and retain customers.
Samar Singh, CEO, Iksula Online Solutions