Intertainment Media Incubation Zone
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Get started. Start-ups try to get a leg-up as they compete for your attention in the Incubation Zone and for $25,000 in financial support from Intertainment Media in the live pitch-off. A panel of industry experts will decide who’s deserving. You’ll decide whether they’re right. Life’s a pitch. |

| PARTICIPANTS: | PROFILE: |
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Virtual Next enables forward thinking merchants to bring the best of gift cards and loyalty cards to the mobile space. Our simple to use solution reduces payment transaction time from 50 to 7 seconds, tracks individual customer purchasing data, and enables the merchants to offer loyalty programs. Virtual Next services can work with the merchant’s existing POS systems and do not require initial IT investments by the merchant. |
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Takemetuit Inc. is an information technology company on the forefront of Indoor Positioning Systems (IPS). Takemetuit’s proprietary IPS system is the shortest distance from the mall entrance to your favorite perfume…from the arena door to your concert seat…from the big box storefront to your new power drill. Our unique technology powers apps to guide customers to the things they want. Its unparalleled accuracy takes a customer within 10 cm of a product. Takemetuit combines the usefulness of navigation technology, with the power of impulse marketing. Retailers can reach consumers at both the right time and the right place. Looking for a power drill – did you know that the drill bit set in the next aisle is on sale this week? With Takemetuit, we are creating an IPS that turns out to be much more than a navigation tool. It is the launching pad for a revolutionized customer experience. |
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2013 Intertainment Media Incubation Zone Winner: OverAir specializes in Near Field Communication, a very convenient proximity technology, rapidly becoming a standard in virtual mobile payments. We leverage the same platform for marketing purposes to significantly increase customer engagement. Our company provides NFC tags, products, and implementations. Our solutions range from business cards that load automatically into address books, to interactive posters that open websites, or download media. Our NFCs are uniquely encoded, secure, and tamper proof. Our Tags Management Portal allows access to real-time analytics, complete control on updating information, functions and links; to single or multiple NFC tags. Also there, clients can create microsites, optimize media, and create surveys. Finally, we designed a series of NFC holders that provide a more natural way to tap into a tag, and can be mounted on existing poster boards or signage. |
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BoomerangDoc is a leading provider of Digital Rights Management technology on mobile devices. With BoomerangDoc's bullet-proof security app, users can be confident about leak-free sharing of private documents. Users can have full control of documents by allowing recipients to view files only for a pre-defined period of time and unsharing at any time with the guarantee that the files cannot be copied or downloaded. BoomerangDoc also allows users to remotely manage and track file activities with advanced audit trail and geo location features. This gives the user total control of all file permissions including saving, copying and redistribution. BoomerangDoc will even prevent anyone from taking a screenshot so there's no possibility of ever being "WikiLeaked". Share files with confidence. Boomerang it! |
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I Am Mpowered helps businesses effectively use charitable donations to create ultra-loyal, emotionally connected customers and employees. The I Am Mpowered platform enables businesses to develop custom rewards programs with a social responsibility twist; instead of incentivizing with “points”, our corporate clients can incentivize people with donations, which the “rewardee” can pass along to charities of their choice. For example, businesses can develop an online program that incentivizes website visitors to “Like” the company on Facebook by donating $1 for every “Like”, or incentivize offline QR scanning at retail locations by donating $2 for every scan, and so on. These “donation rewards” are then pooled together and allocated to charities based on votes cast by customers and employees. Our SaaS platform enables businesses to build their own donation reward program as white-label widgets or QR codes that are easily embedded into the company’s own website or placed at physical locations. |
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HOVR.IT is a new experience in online shopping designed to help overcome the pain of product search for shoppers, and address the challenges of shopping cart abandonment and lead generation for retailers. Using image recognition technology, the HOVR.IT browser extension makes images online clickable for product search and comparison. It addresses a need for online shoppers who; “see something they like, but can’t find a retailer,” and “found a retailer for something they want but want to comparison shop.” These are identified as the largest contributors to shopping cart abandonment, and by providing tools to create a better product search experience for online shoppers while minimizing the change in behavior; it addresses the downstream effect for retailers. Hover over an image with your mouse, click on the HOVR.IT CTA, and instantly view comparables within the elegant browser sidebar. HOVR.IT helps shoppers go from “Destination of Discovery” (Facebook, Pinterest) to online and bricks & mortar retailers in just one click. |
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DanTeb provides a simple way to keep mobile devices charged when people are on the go by locating free Charging Stations in high traffic, public places. These stations are capable of charging any Smartphone or tablet on the market, up to a dozen simultaneously. Users simply plug their mobile device into the station and wait as it charges. Users are also presented with interactive digital media features to keep them engaged while they wait, including rolling digital video, interaction touch screen applications and a free Wi-Fi hotspot. These features provide a unique communication platform for brands to interact with audiences while they wait for their charge. We differentiate ourselves from current impression-based digital media by offering data on impact and interaction. |
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Let’s face it, recruiting sucks. For organizations, it costs over $3,500 per new hire, requires an average of 25 hours per posting, and currently allows for little collaboration. In short, recruiting is stuck in a paper-based process from the 1950’s, until now… Kira Talent infuses video into the recruitment process to allow organizations meet their candidates via video. Organizations can record video questions and send them to candidates who can then respond via video using their webcam. Afterwards, the selection committee can collaborate virtually to rank, share, and compare candidate responses. Kira Talent helps organizations find the hidden gems in their talent applicant pool in an easy-to-use, cloud-based platform. |
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Spently’s web-based software helps merchants plan, create, and deliver content to individual customers using email receipts and order confirmation emails. Re-inventing the receipt in ways no one has done before, an email receipt can now be used to deliver promotional messages, logos, disclaimers, and geographic-based information, all while providing new insights to merchants. Spently’s email receipts have proven to be a key feature that complements the evolving e-commerce and point-of-sale markets by adding a highly effective and newly discovered opportunity for email marketing and customer intelligence. Spently was founded in 2011 when founders submitted their business plan to a college-wide competition and won, becoming recipients of the Humber Venture Fund. Since then, Nicholas and Vincent have gone on to raise additional funding, assemble a great team, launch a product, and take on their first customers. |
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Verold is a software startup based in Toronto, Canada with a grand ambition - to make it faster and easier to create 3D experiences for the web. With recent advances in web browser technology, it is now possible to deliver interactive 3D content to the web without Flash or any other plugin. However, up to now we haven’t had the tools to deliver on the promise of 3D websites, web applications, and online games. Verold Studio provides a collaborative environment where the CG artists who create 3D content and the web designers who use it can work together. We provide tools for creating scenes/levels, managing models and animations, and the heavy lifting of optimizing assets for the web and the engine to run them on your site. Verold Studio is just coming out of incubation, with the first reference apps launching at the Game Developers Conference 2013 in March. |













