LXR & Co. opens pop-up store inside The Bay, becomes first iBeacon-equipped Canadian retailer
June 16, 2014
At the DX3 conference, there was a Mobile Innovation Store that showed off the future of retail shopping, where Montreal-based Thirdshelf teamed up with elite retailer LXR & Co. to showcase its iBeacon-based shopping experience.
Tech Watch: Beacon technology gains momentum
March 27, 2014
Thirdshelf demonstrated a full-sized, connected concept store featuring iBeacon at the Dx3 digital marketing conference earlier this month.
How brick-and-mortar stores looking more and more like physical websites
March 20, 2014
“They take all of the great attributes of a retailer’s Web analytics — who came to my site, how long did they stay, what did they look at, what didn’t they look at and how did that convert to purchases — and apply them to the physical world,” says Doug Stephens, founder of Toronto-based advisory firm Retail Prophet, which showcased a range of the new digital technologies in the Retail Collective display at Toronto’s recent DX3 conference.
Eric Harris on the Secrets Behind BuzzFeed's Winning Content Formula
March 18, 2014
When BuzzFeed's Eric Harris took the stage at DX3, an annual digital marketing and business conference, he focused on how his company's popular website creates winning content that travels well online. As Sebastian Agosta explains in his blog post summarizing Harris's talk, “Content is king, but distribution is queen and wears the pants.”
BetaKit at Dx3 2014: Extreme Startups' Marcus Daniels: "Now We're Bringing in Rockstar Founders"
March 12, 2014
We caught up with Marcus Daniels at DX3 2014 in Toronto and asked him about his philosophy when leading the program. He emphasized a new direction for Extreme Startups, one that has always selected “world-class entrepreneurs”. But now, it’s selecting that same class of “rockstar founders” who already have successful companies, rather than just ideas.
Hointer bringing "efficiency of the digital world to the physical world"
March 12, 2014
Two years ago, Nadia Shouraboura was out shopping with her teenage daughter when they spotted a QR code in a store. Shouraboura recalled how her daughter pulled out her cellphone, raising it to the QR code and scanning it – nothing. The code just brought her to the store’s website, an underwhelming result for a young consumer who’s accustomed to using mobile technology for everything, Shouraboura said.
Thirdshelf boosts the SMB retail experience with beaons, smartphones and personalization
March 9, 2014
The small-medium business retail experience is primed for disruption. Thirdshelf wants to be there with iPads, iBeacons and smartphone integration. The Montreal-based company worked with luxury retailer, LXR&Co, at the Dx3 conference this week to showcase a simulated example of what mid-sized companies could do to transform their customers’ shopping experience from crappy to classy.
This is the Future of Retail: Robotic Fitting Rooms and AR Mirrors
The Next Web
March 7, 2014
At the recent DX3 digital marketing conference, self-described ‘Retail Prophet’ Doug Stephens set up an installation to show off the various technologies that can help retail compete with online. Dubbed the ‘Retail Collective,’ the effort aimed to move beyond homogeneous single-brand demonstrations with a collaborative approach.
Grip grabs trip to Cannes with Microsoft Challenge win
March 7, 2014
The creative team at Grip Ltd. has won a trip to Cannes after beating out six other teams in this year’s Microsoft Challenge, an intense 24-hour pitch competition conducted live at the DX3 conference in Toronto. This year’s brief was a promotion for Kids Help Phone. The competition was judged and carried a commitment by Microsoft Advertising to a minimum of $100,000 in ad spending support on a campaign to run this year.
Five lessons from BuzzFeed on winning the Internet
The Globe & Mail
March 6, 2014
We all know BuzzFeed as the Internet’s home for animated GIFs and sad puppies. But what makes them one of the most successful brands on the Internet is the way they use data and experimentation across all aspects of their business. Eric Harris is BuzzFeed’s Executive Vice President of Business Operations, and he spoke Tuesday at Dx3, a digital conference and tradeshow in Toronto.
Tomorrow's retail tech today
March 6, 2014
The store of the future could very well be a moving, talking, living mould of a website. That webpage-lookalike will, in essence, be able to measure traffic, dwell time, hot spots, conversion rates and queues, in real-time. The kicker is that the store of the future is actually the store of today, with retailers like American Apparel and Bloomingdale’s already playing with in-store analytics, using cameras and WiFi to track traffic, frequently visited departments and average visitor times. This new reality is currently being demonstrated at the DX3 conference in Toronto.
A Look at the iBeacon Store of the Future With Retail Startup Thirdshelf
March 5, 2014
At this year’s Dx3 digital business expo, Montreal-based Thirdshelf had a fully functional demonstration retail store with iBeacon proximity based shopper customization in place. The demo store makes real a lot of what you may have heard about the potential of this tech, using Thirdshelf’s whitelabel in-store app and Estimote’s Bluetooth LE-powered hardware beacons.