Dx3 2014 enjoyed its highest attendance since its inception in 2012. 4,114 Canadian digital professionals attended Dx3 over the course of two days – a 21% increase over 2013.
Company Type of Attendees in 2014
While agencies remain a third of Dx3’s audience, both attending brands and retailers saw increases of 3% and 5% respectively.
Job Level of Attendees in 2014
45% of 2014 attendees were Director Level or above, with over 90% having purchase influence at their respective companies.