Keynote: Navigating Fragmentation: Uniting Audience Insights for Retail Sales Acceleration
Retailers in Canada are facing a changing landscape in reaching consumers through digital media. The need to grow sales through effectively identifying, engaging, and measuring marketing efforts has never been greater
The rise of closed media ecosystems (or ‘walled gardens’) complicates the ability to assess campaign performance, raising audience questions about reach, relevance, and frequency, which could potentially harm brand perceptions
Despite these hurdles, opportunities exist to overcome fragmentation through strategic approaches. This session will equip participants with practical tips to enhance their marketing efforts and effectively reach their target
