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Conversion is a leading integrated digital marketing consultancy. Our proprietary diagnostic tool, called the Conversion Index™ provides a robust measure of a brand’s ability to attract, engage and convert-to-sale today’s digital consumer as well as a strategic framework for senior marketing executives to organize and integrate their digital marketing efforts.
Powered by an analysis over 300 digital marketing data points that are scored against either best performance or best practice benchmarks, The Conversion Index™ generates scores across four strategic dimensions of digital marketing effectiveness: Brand Discoverability, Brand Editorial, Brand Community and Brand Measurement that roll up to calculate the Conversion Index™. Throughout this process, key gaps are identified and action plans to close the gaps are created.
Once complete, the Conversion Index™ enables you to:
1. Focus your digital marketing strategy
2. Drive digital integration
3. Benchmark current performance
4. Better manage your digital marketing resources
5. Demonstrate business value