FOCUS ON THE 5 THINGS

Dx3 2014 Sessions

We took a new approach at Dx3 2014 with an emphasis on The 5 Things. Within each important topic, knowledgeable speakers provided 5 key points during their presentations for the audience to learn from and reflect on.

The Dx3 Sessions featured speakers from Microsoft, Google, Twitter, Yahoo, AOL, Walmart, Rogers, Salesforce, Visa, BuzzFeed, and many others. They lead over 40 practical sessions across 6 streams: Retail & Ecommerce, Data and Intelligence, Social Media, Mobile, Advertising & Media, and Content.

If you missed any of the sessions, get access to the presentation flipbooks via Uberflip.


March 5 2014
09:00 - 10:00
Room 203
GENERAL KEYNOTE: THE CASE FOR INNOVATION

SPONSORED BY:
actuity

Eric Harris
EVP of Business Operations
BuzzFeed
10:30 - 11:30
Floor Theatre 1
THE CASE FOR E-COMMERCE
Trevor Newell
Founder & President
SHOP.CA
10:30 - 11:30
Room 203D
THE CASE FOR SOCIAL
Gregg Tilston
Global Social Media Leader
Flight Centre Travel Group
10:30 - 11:30
Room 203B
10:30 - 11:30
Floor Theatre 2
THE CASE FOR DIGITAL MEDIA
Sophie Kelly
CEO
The Barbarian Group
10:30 - 11:30
Floor Theatre 3
THE CASE FOR CONTENT
Joseph Barbieri
Managing Director, Content & Media Partnerships
Sid Lee
12:00 - 13:00
Room 203D
The 5 Things You Need to Know About
OMNI CHANNEL RETAILING
Jim Danahy
CEO, CustomerLAB, Director, Center for Retail Leadership
Schulich Executive Education Centre
12:00 - 13:00
Floor Theatre 2
The 5 Things You Need to Know About
RESPONSIVE DESIGN IN E-COMMERCE
Matthew Bertulli
CEO & Co-Founder
Demac Media
Ben Burmaster
President & Co-Founder
Snuggle Bugz
12:00 - 13:00
Floor Theatre 3
The 5 Things You Need to Know About
BRAND SUCCESS ON YOUTUBE
Dave Coleman
Brand Activations Lead
Google Canada
12:00 - 13:00
Floor Theatre 1
The 5 Things You Need to Know About
B2B SOCIAL PLATFORMS
Matt Sweezey
Manager of Marketing Research & Education
Salesforce.com, ExactTarget Marketing Cloud
12:00 - 13:00
Room 203B
The 5 Things You Need to Know About
THE BRAND AS A MEDIA PROPERTY
Drew Cashmore
Sr. Director, Media & Digital Marketing
Walmart Canada
14:30 - 15:30
Floor Theatre 2
The 5 Things You Need to Know About
SOCIAL COMMERCE
Bianca Freedman
Marketing Manager, Social Media & PR
Walmart Canada
14:30 - 15:30
Floor Theatre 1
The 5 Things You Need to Know About
SOCIAL MEDIA CONTESTS
Julie Sheldon
Director of Digital & Social Media
Mosaic
14:30 - 15:30
Floor Theatre 3
The 5 Things You Need to Know About
MOBILE NFC PAYMENTS
Derek Colfer
Head of Mobile Innovation
Visa Canada
14:30 - 15:30
Room 203B
The 5 Things You Need to Know About
REAL TIME AD BUYING
Matt Sauls
VP, Business Development
SiteScout, A Centro Company
14:30 - 15:30
Room 203D
The 5 Things You Need to Know About
CONTENT PARTNERSHIPS
Brad Cressman
Head of Content
AOL Canada
16:00 - 17:00
Floor Theatre 3
The 5 Things You Need to Know About
GROWING YOUR E-COMMERCE STORE
Aran Hamilton
President, Co-Founder
Vantage Analytics
16:00 - 17:00
Room 203B
The 5 Things You Need to Know About
COMMUNITY MANAGEMENT
Ron Tite
CEO
The Tite Group
Geoff Jones
Community & Content Manager
The Tite Group
16:00 - 17:00
Room 203D
The 5 Things You Need to Know About
MULTI-SCREEN EXPOSURE AND BRAND HEALTH
Paul Neto
Director of Research & Technical Marketing
YuMe
16:00 - 17:00
Floor Theatre 2
The 5 Things You Need to Know About
CONNECTED TV
Stuart MacDougall
Chief Technology Officer
SourceKnowledge
16:00 - 17:00
Floor Theatre 1
The 5 Things You Need to Know About
STORYTELLING FOR HUMANS
Leslie Ehm
President & Chief Fire Starter
Combustion

March 6 2014
08:45 - 09:45
Room 206
GENERAL KEYNOTE: THE CASE FOR INTEGRATION

SPONSORED BY:
actuity

Duncan Fulton
SVP Communications & Corporate Affairs
Canadian Tire Corporation CMO, FGL Sports and Mark's
10:15 - 11:15
Floor Theatre 3
The 5 Things You Need to Know About
HOW DATA IS TRANSFORMING THE STORE OF THE FUTURE
Sylvain Perrier
President & CEO
Mercatus Technologies
10:15 - 11:15
Room 206D
The 5 Things You Need to Know About
GAME CHANGE: PHILOSOPHY OF GAMIFICATION AND TECHNOLOGY BEHIND SOURCE
CEO
PHD Canada
Senior VP Director of Insights & Analytics
PHD Canada
10:15 - 11:15
Floor Theatre 1
The 5 Things You Need to Know About
ADVERTISING ON SOCIAL PLATFORMS FOR ROI
Karthik Ramakrishnan
CEO
Gallop Media
10:15 - 11:15
Floor Theatre 2
THE CASE FOR A GREAT CMO/CIO RELATIONSHIP
Cheri Chevalier
CMO
Microsoft Canada
Steve Heck
CIO
Microsoft Canada
10:15 - 11:15
Room 206B
The 5 Things You Need to Know About
REAL TIME MARKETING
David Jones
Vice President, Social Media
Critical Mass
11:45 - 12:30
Room 206D
The 5 Things You Need to Know About
THE ROLE OF DIGITAL IN SHOPPER MARKETING
Jason Dubroy
VP, Managing Director
Shopper DDB
11:45 - 12:30
Floor Theatre 1
The 5 Things You Need to Know About
AMPLIFYING YOUR MESSAGE THROUGH TWITTER
Ryan Ginsberg
Senior Account Executive
Twitter
11:45 - 12:30
Room 206B
The 5 Things You Need to Know About
MOBILE PERSONAS
Gary Yentin
CEO & Founder
App Promo
Jed Schneiderman
President & Co-Founder
Tapped Mobile
11:45 - 12:30
Room 205D
The 5 Things You Need to Know About
TRANSFORMING CPG MARKETING
Stephen Shaw
Chief Strategy Officer
Kenna
11:45 - 12:30
Floor Theatre 3
The 5 Things You Need to Know About
THE NUMBERS THAT MATTER
Andrew Cherwenka
Co-Founder, CEO
Authintic
13:30 - 14:30
Floor Theatre 1
The 5 Things You Need to Know About
USING DIGITAL FOR BETTER CUSTOMER SERVICE
Nadia Shouraboura
Founder & CEO
Hointer
13:30 - 14:30
Room 206B
The 5 Things You Need to Know About
USING SOCIAL IN A CRISIS
Deanne Carson
Vice President, Marketing & External Relations
Calgary Stampede
13:30 - 14:30
Room 206D
The 5 Things You Need to Know About
RETAIL-FOCUSED MOBILE WALLET EXPERIENCES
Jimmy Dinh
Head of Mobile Payments & Commerce Strategy
President's Choice Bank (Loblaw Companies Limited)
13:30 - 16:00
Floor Theatre 2
13:30 - 14:30
Floor Theatre 3
The 5 Things You Need to Know About
HOW DIGITAL TECHNOLOGY IS HELPING AND HAMPERING MEMORY
Nick Drew
Head of Research
Yahoo! Canada
14:30 - 15:30
Room 205D
THE CMA PRESENTS: SALES OVERNIGHT, BRANDS OVER TIME

Shelagh Stoneham
Senior Vice-President & General Manager, Brands & Marketing
Rogers Communications
Uwe Stueckmann
Senior Vice-President, Marketing
Loblaws Companies Ltd.
Patrick  Rodmell
Partner, President
Rodmell and Company
15:00 - 16:00
Floor Theatre 3
The 5 Things You Need to Know About
THE BATTLE FOR THE MOBILE WALLET
David Robinson
VP, Emerging Business
Rogers Communications
15:00 - 16:00
Floor Theatre 1
The 5 Things You Need to Know About
BRINGING SOCIAL INTO THE STORE

 

 

Spencer Saunders
President
Art & Science
15:00 - 16:00
Room 206B
The 5 Things You Need to Know About
MOBILE COUPONING
Kristie Painting
VP, Sales
Checkout 51
15:00 - 16:00
Room 206D
The 5 Things You Need to Know About
EMAIL DATA AND CONSUMER BEHAVIOUR
Tami Forman
Senior Director, Global Corporate Communications
Return Path

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