Moneris Small Business Theatre - Day 1

With the growth of e-Commerce and customers increasingly turning to online shopping, Moneris highlights spending trends as they relate to traditional vs. online channels.  Comparing spending data during key dates leading up to the holidays and shortly after, Moneris is able to identify retailers who have been able to reap the most benefits this holiday season.

Find out what a Toronto drapery company that has been in business for 60 years discovered when they started advertising on the web.
 

Every social platform offers a different way and reason to connect with new and existing customers. In this session we'll discuss some of these differences and why a small business owner would choose to invest their time participating in any or all of them.

Is Twitter really good for marketing? Can a blog actually promote sales? You bet! At this session on the latest in social media you’ll learn:

Which social media tools are most popular.
How to decide which tools are right for you.
How to use them to grow your business.
How to develop your own social media strategy.
How to track online social media mentions.

Is ‘The Cloud’ just a buzz word, or are you missing out on the latest and greatest small business tool?
De-Mystify ‘The Cloud’ and learn how your small business can develop an easy, cost effective and highly productive cloud strategy.
 
Dedicated VPS (Virtual Private Servers) will increase speed, guarantee uptime and maximize performance… and it’s not just for the enterprise giants. Atum is a leading VPS host provider, and will share tips on how your small business can get into the Cloud and be successful in 2012.

The media world is becoming more fragmented and reaching your target audience has never been as difficult or as expensive as it is today.   Social media is powerful but does it offer you a way to truly engage with your customer? Or does it simply fuel the proliferation of marketing channels and add to the noise?   

Place-based media is emerging as a more practical alternative to traditional forms of marketing.   In this session Founder & Chairman of ScreenScape, Mark Hemphill, will explain how new forms of place-based media are helping businesses to speak more effectively to their customer where and when it counts and how this makes their sales & marketing dollars go further and work harder.

Mark Cohen will be featured at the Moneris Small Business Zone and discussing how small businesses can structure daily deals to market their business and increase sales. Mark’s been with Torstar Digital for 6 years and been focused in business development and sales analytics with WagJag for the last 2 years.