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Roshni Wijayasinha

Roshni Wijayasinha

Kobo
Senior Marketing Manager
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Roshni's Biography

Roshni is a driven marketing professional with over 7 years of progressive marketing experience, and a consistent track record for delivering results, exceeding expectations and leading and infecting passion through her teams. With a robust & diverse background spanning top brands on the agency side, she has spent the past few years of her career bringing her creativity and strategic insights to leading global technology brands such as Microsoft, Sony & most recently Kobo.

CAREER HIGHLIGHTS 
| Marketing Magazine’s Top 30 Under 30 

| Leading the Global Product Marketing team at Kobo for 10 months and reporting into the GM, she launched 4 eReaders in 15+ markets, including Kobo Aura HD, the world`s highest resolution eReader.

| Responsible for Consumer Marketing in Canada for Sony Mobile, Roshni helped grow the Xperia™ brand and worked on over 15 national handset launches. 

| Sony Ericsson Global Select Award for outstanding work onboarding & managing Sony’s Major League Gaming (MLG) 360 degree sponsorship in North America, launching it in multiple global markets.

| As Product Manager for Microsoft's Windows Live, she launched SkyDrive in Canada, which reached the top 3 global markets for adoption in the 1st month.

| Working at Cossette Communications Group in the same year Marketing Magazine ranked it the 1 Marketing Communications Services company, Roshni worked on several large brands like General Motors, General Mills, Toronto International Film Festival & Bell.

FOCUS AREAS
| Global & National product launches & lifecycle management
| Product, Category, Brand Planning & Marketing & Communications
| Research, market intelligence, analysis
| Sales & marketing communications toolkits to ensure sell-through
| Customer acquisition & CRM
| Forecasting & budgeting 
| Multi-agency management 
| Cross-functional stakeholder management 
| Team building, leadership, mentoring 

MARKETING COMMUNICATION STRATEGIES | Consumer promotions | B2B partner marketing | Retail & Training | Sponsorships | Digital marketing | Public relations | Advertising |

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