Dx3 is focused on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers & retailers together for two days to network and do business.

 

Renny Monaghan

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Renny Monaghan
Company: Salesforce.com Canada
Job Title: Vice-President, Marketing

Renny's Biography

As Vice-President of Marketing for salesforce.com Canada, Renny Monaghan is responsible for managing strategic marketing efforts across the country. Recognized for his intense passion for business development, Renny successfully introduced salesforce.com’s popular CloudForce technology showcase to Canada which was recognized as the largest social enterprise event ever held in the country.

When Renny joined salesforce.com six years ago, he led the highly talented Global Industry Solutions unit in transforming the company to deliver unmatched levels of engagement for over 100,000 customers. Prior to salesforce.com, Renny lead the financial services marketing and solutions divisions at Oracle Corp and Siebel Systems respectively.

Known for his social media savvy and drive to always stay ahead of marketing trends, Renny regularly provides rich thought leadership on how businesses can transform themselves through social strategies. As a result of his deep expertise, Renny frequently speaks at events on how aspirational brands are taking a social and mobile approach to their marketing efforts.

As the Chair of the Salesforce.com Foundation Advisory Board, Renny leads the integrated philanthropy efforts of salesforce.com Canada.

Renny is a motorcycle enthusiast and can often be found spending time with his family outdoors.

Renny's Sessions

10:00 - 10:50
A Look Ahead at Social Marketing - The Biggest Change to Marketing in Half a Decade.

What lies ahead in social marketing? Renny Monaghan explores how marketers are coming up with a strategy that shuns the random one-time brand impression, and instead shifts toward a long term engagement strategy that drives conversations and loyalty. He'll also cover who's leading the way, what 2013 will look like and steps to accelerate your strategy.

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