Mary Beth Barbour
Company: Ipsos Reid-Media CT
Job Title: Senior Vice-President
Mary Beth's Biography
Mary Beth manages the Ipsos Media CT practice in the Canadian market. In her role today as Senior Vice President she is responsible for and works with a broad range of clients in the media, content, telco and technology sectors. Mary Beth has three particular research passions and therefore specializations:
- Needs-Based Segmentation: Mary Beth has developed an expertise in provision of insightful, visually stimulating, concise actionable segmentation deliverables for clients across a variety of sectors in order to both activate and disseminate the solution within the client organization
- Trade-off Analysis: principally as it relates to the optimization of new or existing products and services in terms of pricing strategy, value proposition development and package configuration
- Path to Purchase: Mary Beth has run a number studies designed to uncover and subsequently understand the shopping journey for a across section of product categories. Fundamentally the goal of these initiatives is to identify the specific points through-out the journey where a brand could potentially play a role and what that role should be
Mary Beth's Sessions
|
|
