• Defining and exploring video storytelling's critical role in infusing authenticity into your brand’s communication
• Achieving success with AI-driven video production while preserving authenticity
• Unlocking the power of video to amplify your reach amidst the evolving landscape of content consumption shaped by social media, search engine (SGE), and zero-click trends
• Amplifying brand messaging through 360° advocacy: employees, experts, and thought leaders

At Terry Fox Stage

• Learn how to build captivating campaign briefs that capture the attention of micro Influencers
• How to identify, vett, and recruit the best Creators for your campaign - at scale 
• Leveraging automation to streamline workflows, capture content, and key performance indicators

• Fundamentals of top attribution methods, including incrementality testing, marketing mix modeling, and multi-touch attribution
• Real world examples showing how to translate attribution reads for smart marketing investment decisions
• Get 1:1 time with an expert and shape a measurement strategy for your brand!

At Terry Fox Stage

• The global macro-economic headwinds have forced business to do more with less
• Enterprises are optimizing for cost and time to market with technology innovations such as Generative AI
• Lessons from digital disruptors who have been able to drive large scale revenue and bottomline impact with creative excellence

At Viola Desmond Stage

• Craft compelling brand narratives to resonate, influence, and inspire audiences effectively
• Develop a unique tone and style for refining brand messaging and identity.
• Create story briefs and prototype messaging to bring your brand’s vision to life

At Terry Fox Stage