2021 Agenda

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The following is a draft agenda. Changes may be made without notice.
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NOTE: The below shows the agenda for both conferences!


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

Camille Jamerson, CEO, CDJ & Associates

DX3 MARKETING & INNOVATION SUMMIT March 2 & 3 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

DX3 RETAIL SUMMIT March 2 & 3 2021

9:20

Opening Remarks & Welcome
.....

9:30

Top Marketing Trends to Watch

Camille Jamerson, CEO, CDJ & Associates

    1. What do we see happening in 2021-2022?
    2. Have any previous trends been retired?
    3. What is essential for successful marketing today?

    9:30

    The Changing Retail Landscape

    Camille Jamerson, CEO, CDJ & Associates

    1. What are the overarching trends that can be expected for the rest of 2021 and into 2022?
    2. How have shocks accelerate change and expose fault lines?
    3. What is essential for successful retail recovery?
    Hand of Social Commerce is Reinventing Retail

    Camille Jamerson, CEO, CDJ & Associates

    1. How social networking components are changing commerce experience?
    2. How brand stories can be used to interact with the world in real-time?

    10:00

    The Age of Digital Advertising – lessons learnt, what worked and what did not?
    1. Digital advertising has rocketed, with the entrance of larger players and the expansion of the market.
    2. In what ways has digital advertising changed?
    3. What are best practices?

    10:00

    E-Commerce, Now and Always
    1. How has e-commerce fluctuated over the course of March 2020-present?
    2. What are we expecting in the future?
    3. Is “New Normal” still relevant?
    4. Blurring the lines between B2C and B2B

    Camille Jamerson, CEO, CDJ & Associates

    10:30

    Camille Jamerson, CEO, CDJ & Associates

    Non-Digital Advertising
    1. Where are we seeing recovery?
    2. What channels remain relevant?
    3. How to get the best ROI?

    Camille Jamerson, CEO, CDJ & Associates

    10:30

    Fostering Discovery Online
    1. Retailers are finding that no matter howadvanced the algorithm, online shoppingdoes not replace the “discovery” elementof in-person shopping experiences.
    2. How can this weakness be mitigated?Can it be overcome?
    3. What are the successful innovations indiscovery shopping?

    11:00 AM

    Morning Break
    .....

    11:30

    Camille Jamerson, CEO, CDJ & Associates

    The Power of Storytelling
    1. Building momentum by reinventing abrand
    2. Be consistent, be real and stand for something
    3. Connecting with consumer’s soul and not just product need
    4. Ascent of the right brain and marketing to match it

    Camille Jamerson, CEO, CDJ & Associates

    11:30

    Omnichannel – Beyond the Buzzword
    1. The seamless and contactless experience
    2. Holistic approach to production,payments, and distribution
    3. What are the gains for customers?
    4. How to repurpose existing business infrastructures?

    12:00

    Camille Jamerson, CEO, CDJ & Associates

    Social Movements and Marketing
    1. What motivates a company’s stance onsocial impact? Why do some makestatements, while others do not.
    2. How do customers perceive the brand through their social activities?
    3. What are the challenges and opportunities?

    Camille Jamerson, CEO, CDJ & Associates

    12:00

    Redefining UX beyond the screen
    1. Providing Best-in-class Customer Experience Through Thick and Thin
    2. Customer experience is a great leveller in Retail - do it well, no matter your size,and it leads to brand loyalty
    3. In what ways can we create fulfilling and consistent customer experiences using digital means?
    4. Learn about innovations in Multi-sensory customer experience

    12:30

    Camille Jamerson, CEO, CDJ & Associates

    Just-In-Time Marketing
    1. Creating marketing content exactly when it is needed, for who it is needed, when they are ready to buy
    2. How to apply just-in-time marketing in practice?
    3. How to use marketing automation platforms

    Camille Jamerson, CEO, CDJ & Associates

    12:30

    BOPIS (Buy online, pick up in-store)
    1. Why do customers opt for BOPIS over delivery?
    2. Managing your BOPIS in-house
    3. Linking inventory and supply chain data to keep stock update
    4. Learn about innovations in Multi-sensory customer experience

    13:00

    Lunch
    Lunch Break

    Camille Jamerson, CEO, CDJ & Associates

    Innovation Showcase
    Transformative technology companies will pitchtheir innovative solutions and share insights onfuture trends.

    Camille Jamerson, CEO, CDJ & Associates

    Innovation Showcase
    Transformative technology companies will pitchtheir innovative solutions and share insights onfuture trends.

    14:00

    #Millenniels

    Camille Jamerson, CEO, CDJ & Associates

    1. What are the trends?
    2. Consumer behaviors?
    3. New channels and new platforms

    Camille Jamerson, CEO, CDJ & Associates

    14:00

    The Slow Down
    1. What are the benefits of slowing down elements of product design, production,and delivery?
    2. Under what conditions are consumers willing to slow down for your products?
    3. What aspects must remain fast?
    4. Is your business slow-suitable?

    14:30

    Boomers and New Tricks

    Camille Jamerson, CEO, CDJ & Associates

    1. How did the Baby Boomers fare through the digital acceleration of 2020?
    2. What are their behaviours?

    Camille Jamerson, CEO, CDJ & Associates

    14:30

    The Evolution and Future of Subscription Retail
    1. Moving to the service-based model from a product-based model
    2. Subscription vs. transnational
    3. Managing customer expectations and focusing on the customer experience

    15:00

    Consumer Data Concerns

    Camille Jamerson, CEO, CDJ & Associates

    1. Understanding privacy and security concerns of consumer data
    2. Ethical use of data for marketing
    3. Intrusion-free marketing – eliminatingthe “creepiness” factor

    Camille Jamerson, CEO, CDJ & Associates

    15:00

    The Future of Direct-To-Consumer
    1. How did the pandemic change DTC?
    2. How are individual direct-to-consumer brands shaping their businesses?
    3. What problems could be challenging former DTC darlings?
    4. The relationship between brick and mortar and direct to consumer

    15:30

    The Rise, Fall, and Recovery of Influencers

    Camille Jamerson, CEO, CDJ & Associates

    1. Customers are influenced by people they trust and connect with
    2. Influencers vs Ambassadors
    3. Recognising customer touch points

    Camille Jamerson, CEO, CDJ & Associates

    15:30

    Adapting for the Circular Economy
    1. “Re-commerce”
    2. Rent not own or rent to own models
    3. The sustainability imperative
    4. The sharing economy in a post-COVIDworld.

    16:00

    End of of the Day One

    Camille Jamerson, CEO, CDJ & Associates

    DX3 MARKETING & INNOVATION SUMMIT March 2 & 3 2021

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    DX3 RETAIL SUMMIT March 2 & 3 2021

    09:20

    Opening Remarks & Recap of Day 1
    ..

    09:30

    The Evolving Role of the CMO in the Digital Space

    Camille Jamerson, CEO, CDJ & Associates

      1. How are evolving technologies increasing challenges for marketers?
      2. Understanding the challenges and creating opportunities for consumers
      3. How to manage complexities and shape the company’s brand

      09:30

      Who Are the Consumers? Big Data and Consumer Segmentation

      Camille Jamerson, CEO, CDJ & Associates

      1. Consumer Types/Personas of 2021-2022
      2. Next Gen Segmentation or the art of making big data smart
      3. The science of scaling consumer acquisition
      4. Finding consumers for your product or building products for your consumers
      Hand of Social Commerce is Reinventing Retail

      Camille Jamerson, CEO, CDJ & Associates

      1. How social networking components are changing commerce experience?
      2. How brand stories can be used to interact with the world in real-time?

      10:00

      How AI is Disrupting and Improving Traditional Market Research
      1. The most promising application of AI today is in sales and marketing
      2. In what ways has digital advertising changed?
      3. Companies that compete on data aredeftly able to out-perform and out-selltheir competitors by tailoring theirmessaging expertly to new and existingcustomers

      10:00

      AI and Retail
      1. How can Artificial Intelligence trans formretail?
      2. In what ways can we use AI to enhance the shopping experience?

      Camille Jamerson, CEO, CDJ & Associates

      10:30

      Camille Jamerson, CEO, CDJ & Associates

      Social Media’s Ascent
      1. What are the most popular channels?
      2. How are these differentiated?
      3. Why do companies choose different channels?
      4. The rise of social shopping

      Camille Jamerson, CEO, CDJ & Associates

      10:30

      Touch-free and Person-less Shopping
      1. Are COVID-spatial changes here to stay?
      2. Will we see this trend continuing?

      11:00

      Networking Break
      ....

      11:30

      Camille Jamerson, CEO, CDJ & Associates

      Gen Z: How to Connect and Resonate withThis New Generation
      1. Learn about the generational shifts that are changing the nature of marketing and consumer behaviour, specifically pertaining to Gen Z
      2. What are the challenges and opportunities?

      Camille Jamerson, CEO, CDJ & Associates

      11:30

      Retail Cannabis - Informing Consumer Strategy
      1. Bringing confidence to consumer in an unstable category
      2. Discussing the limitations of marketing facing content and how to overcome it
      3. Discussing approaches to capturing opportunistic consumer market share
      4. How do you evaluate measurement impact, and track customer loyalty?

      12:00

      Camille Jamerson, CEO, CDJ & Associates

      Personalisation & Marketing
      1. Data-driven marketing to individual customers
      2. Email is not dead
      3. What are the challenges and opportunities?

      Camille Jamerson, CEO, CDJ & Associates

      12:00

      Hyper-personalization in Retail
      1. Customer loyalty can be influenced byproducts and services that optimize personalization
      2. Technology can bridge the gap byaccelerating the degree ofpersonalization available
      Innovation Showcase
      Trans formative technology companies will pitch their innovative solutions and share insights on future trends.

      12:30

      Camille Jamerson, CEO, CDJ & Associates

      Let Customer Experience Drive Marketing
      1. Use Augmented Reality to amplify your marketing
      2. Offering Multi-sensory experiences to showcase products and increase sales
      3. How to use marketing automation platforms

      Camille Jamerson, CEO, CDJ & Associates

      12:30

      An Odyssey of Phoenixes
      1. Entrepreneurshipafter COVID-19
      2. Small business transformation
      3. Learning and scaling
      4. Impactful systemic change

      13:00

      Lunch Break
      ....

      14:00

      Measuring Impact

      Camille Jamerson, CEO, CDJ & Associates

      1. What are best ways the measure the impact of your different strategies?
      2. How to determine ROI per channel?

      Camille Jamerson, CEO, CDJ & Associates

      14:00

      Is It Still Location, Location, Location?
      1. The future of brick and mortar
      2. How to balance your physical and virtual footprints
      3. What is happening in Commercial Real Estate?
      4. The rise of the flagship “no purchases”physical store

      14:30

      What About Agencies?

      Camille Jamerson, CEO, CDJ & Associates

      1. How have agencies fared in the past year?
      2. What can agencies offer in new times?
      3. How do brands decide whether to stay in-house or use externals?
      4. Who are the new competitors and what are the threats?

      Camille Jamerson, CEO, CDJ & Associates

      14:30

      Backend Efficiency as Competitive Advantage
      1. Exploring the fusion of commerce and logistics through the medium of cutting-edge technologies
      2. Reversing logistics including consumer returns management
      3. Tracking and tracing systems that allowthe consumer or retailer to view the pastand present status
      4. Last mile. Same Day. What are all the delivery methods, and how do brands choose what fits?

      15:00

      Let’s Not Forget Gen X

      Camille Jamerson, CEO, CDJ & Associates

      1. The middle child between Boomers and Millennials, Gen X is often forgotten
      2. Brand loyalty is highest
      3. Targeting for luxury marketers

      Camille Jamerson, CEO, CDJ & Associates

      15:00

      How, When, and Where we Pay
      1. Innovations and disruptions in paymentmethods
      2. Eliminating frictions in payment
      3. Maintaining Consumer and Merchant safety

      15:30

      Cultural Trends to Watch

      Camille Jamerson, CEO, CDJ & Associates

      1. Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
      2. Self love and body positivity – growing movement of appreciating the naturaland breaking expectations
      3. Ecological awareness – growing movement concerned about the Earth

      Camille Jamerson, CEO, CDJ & Associates

      15:30

      The Elephant in the Room
      1. Industries expect to be disrupted by Amazon
      2. How to operate in an industry that has giant players?
      3. What to do if Amazon enters your market?

      16:00

      End of the Conference

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