2018 Agenda

DX3’S 2018 CONTENT PROGRAM WAS ORGANIZED ACROSS 3 PILLARS
Demand

Sessions will dive into different methods to create demand for products or services. We’ll cover everything from building awareness to driving engagement with customers / consumers.

Action

Sessions will demonstrate how new technologies can be used to guide and encourage customers to take action, whether that be a micro-conversation or a direct purchase.

Data

Sessions will discuss proven methods to harness data insights and put them into action, with the goal of optimizing and improving results.

2018 Agenda

Sessions and content subject to change
DAY 1 – MARCH 7, 2018
Rangle.io Main Stage
(Show Floor 711)
BILD Workshop
(Room 201DF)
MediaNet Breakout
(Room 202B)
IZEA Workshop
(Show Floor 700)
8:30AM – 9:30AM
Opening Keynote: Achieving Customer-Centric Growth
Amazon
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Opening Keynote: Achieving Customer-Centric Growth
Amazon
Tamir Bar-Haim
8:30 AM
Main Stage

In the last 20 years, we’ve seen a handful of companies grow from small internet startups to global giants. Amazon is definitely one of those chosen few. Much of their success is attributed to their undying dedication to improving how they serve their customers.

In this session, Tamir Bar-Haim, Amazon’s Country Manager for Canada, will discuss some of the ways in which Amazon has achieved tremendous growth by focusing on the customer experience. Learn how you can apply some of these principles to your business or role.

10:00AM – 10:45AM
Ranlge.io
Innovation is About Creating Value, Not Shiny Toys
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Innovation is About Creating Value, Not Shiny Toys
Ranlge.io
Nick Van WeerdenburgDoug Riches
10:00 AM
Main Stage

Leading retailers and digital marketers are incorporating trending technologies into their offerings and strategy, but too often they’re missing the big picture. Don’t make that mistake. Your customers desire great experiences and stories that actually bring them value. They crave ideas about saving time, easier decision making, and boosting productivity.

Cision
How to Data: Finding it, Using it and Driving Change
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How to Data: Finding it, Using it and Driving Change
Cision
James RubecJonathan Litwack
10:00 AM
Workshop Room

Every organization, industry and marketer has data at their finger-tips. Whether it is website analytics, communications and social data or the demographic results that are found in digital advertising – what makes a difference in an organization isn’t just having data but knowing what to do with it.

Join James Rubec, a leading analyst and product manager at Cision and Jon Litwack, director of experience design at Bensimon and Byrne, OneMethod and Narrative in a workshop to learn how to use data to grow your brand, drive revenue and increase loyalty.

-        Learn why communications data is a brand manager’s secret weapon in paid advertising and product development

-        Understand why smart teams deploy the See, Think, Do, Care business framework

-        Leave with a stronger understanding of how to use the data your organization has hidden in silos and in systems your team already uses

TIFF + Eighty-Eight
How Chatbots are Changing the Self-Service Experience
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How Chatbots are Changing the Self-Service Experience
TIFF + Eighty-Eight
Fatima ZaidiSal Patel
10:00 AM
Breakout Room

This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.

IZEA
The State of the Creator Economy
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The State of the Creator Economy
IZEA
Eric Abrams
10:00 AM
Floor Workshop

In this session, Eric Abrams, Managing Director of eCommerce and Online at IZEA, will discuss the latest and greatest trends in the world of 'creators'. He'll explore what the current habits and practices are for journalists, celebrities, influence, and what sort of affect they are having on the marketing industry. Join Eric as he explains how brands can look outside their own internal resources to get creators to help build their brand message and scale their content effectively.

11:15AM – 12:00PM
Keynote: Being Bold and Taking Risks
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Keynote: Being Bold and Taking Risks
Endy
Rajen Ruparell
11:15 AM
Main Stage

In this keynote session, Rajen Ruparell, Co-Founder and Chairman of Endy and Co-Founder of Groupon International, will explore how taking risks can help you stand out and be successful as a marketer. This can apply to both startups and large organizations. Rajen will share some of his experiences with being bold and taking risks, as well as discuss how staying focused and owning your point of differentiation can help you grow as a marketer or a business.

12:30PM – 1:15PM
Lunch & Learn: Using Neuroscience for a Better Customer Experience
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Lunch & Learn: Using Neuroscience for a Better Customer Experience
Juniper Life Insurance
Derryn Shrosbree
12:30 PM
Main Stage

Join Derryn Shrosbree, President of Juniper Life Insurance, for this lunch & learn session on how using neuroscience research on your customer experience can lead to changes that yield dramatic results. In this session, Derryn will explore the case of Juniper Life Insurance, a company that has taken the process of getting life insurance completely online with a simple form. Derryn will showcase how Juniper used over 5,000 neuroscience tests to understand how their consumers' brains reacted to certain questions online. Using this information, they then minimized the number of 'fight or flight' reactions that caused consumers to abandon cart. Learn how you could use this methodology to analyze your own customer experience and drive science-backed results.

1:30PM – 2:15PM
The New Customer Journey: Blending Physical & Digital Retail
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The New Customer Journey: Blending Physical & Digital Retail
Roots
James ConnellBrad Wing
1:30 PM
Main Stage

In this fireside chat, James Connell, VP Marketing at Roots, and Brad Wing, VP Partnerships at SweetIQ, will discuss the ever changing nature of the consumer journey. They'll dive in to how the worlds of physical retail and digital retail are blending and how to blend these two worlds together to offer a stronger experience for your consumers. They'll also explore ways to use your brand's digital presence to drive more traffic and sales in-store.

Twitter Bootcamp: How to Build Award-Winning Campaigns
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Twitter Bootcamp: How to Build Award-Winning Campaigns
Twitter
Leanne Gibson
1:30 PM
Workshop Room

In this session, you’ll learn best practices for using Twitter for what it’s best at: promoting your brand while connecting to what’s happening. Join Leanne Gibson, Twitter Canada’s Managing Director, as she shares case studies of smart ways brands have successfully launched new things and promoted themselves on Twitter. You’ll walk away with a ‘playbook’ of tips and techniques on how to build award-winning campaigns and grow your business.

Defining the Path Forward: Key Takeaways to Compete in the Digital Landscape
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Defining the Path Forward: Key Takeaways to Compete in the Digital Landscape
Interac
Oscar Roque
1:30 PM
Breakout Room

Digital has enabled companies, large and small to innovate quickly, pivot on the fly and compete like never before. Join Oscar Roque, Assistant Vice President of Mobile Platform and Products at Interac Corp., as he shares trends, insights and tools on how to compete for longevity in our increasingly digital world.

Workshop: Design Thinking for Intraprenuers
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Workshop: Design Thinking for Intraprenuers
Symbility Intersect
Karim Awad
1:30 PM
Floor Workshop

How to define and position your ideas for success

Thinking about how your business can innovate is no longer a “nice to have” situation, it’s now imperative. As technology progresses faster and faster every day, so does your customer. And as they demand more from the companies they interact with, they’re not afraid to quickly change to someone that has found a new and better way to do things.

So, how do you keep up? You empower intrapreneurs inside your company to solve the right problems, have a customer-centric focus on everything they do, and take risks without fear.

Intrapreneurs are the people that are thinking about how to improve and transform your business from the inside out. They already know your business, your customers, and your challenges, and they have ideas to help take you forward. You just need to enable them to do so.

Join the team from Symbility Intersect as they walk intrapreneurs through the core principles needed when thinking about innovation within the enterprise using design thinking methodologies. This 2 hour workshop will empower your employees to think strategically about how they can help your business evolve for tomorrow, today.

2:45PM – 3:45PM
Closing Keynote: Ready for Tomorrow – How to Develop a Best-in-Class Marketing Team
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Closing Keynote: Ready for Tomorrow – How to Develop a Best-in-Class Marketing Team
TD
Theresa McLaughlin
2:45 PM
Main Stage

When you’re looking to hire a marketer today, what skillset should you be looking for? What skillset will they need in order to grow and succeed in the future? And just as importantly, how might you develop the skillset of your existing marketing organization to thrive in this ever-changing market? Join Theresa McLaughlin, EVP and Global Chief Marketing Officer of TD Bank Group, as she explores these questions. Theresa will also speak to how you can integrate your marketing team with other departments in your organization to set everyone up for success and push your business forward.



DAY 2 – MARCH 8, 2018
Rangle.io Main Stage
(Show Floor 711)
BILD Workshop
(Room 201DF)
MediaNet Breakout
(Room 202B)
IZEA Workshop
(Show Floor 700)
8:30AM – 9:30AM
Opening Keynote: Create for Impact
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Opening Keynote: Create for Impact
Snapchat
Jeff Miller
8:30 AM
Main Stage

Through a showcase of real-world examples, Jeff Miller, Global Head of Creative Strategy at Snapchat, will open the second day of Dx3 with an inspiring presentation on the changing nature of "breakthrough" mobile advertising.  

10:00AM – 10:45AM
Global Consumer Trends: How Canadian Consumers Compare
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Global Consumer Trends: How Canadian Consumers Compare
Consumer Technology Association
Steve Koenig
10:00 AM
Main Stage

Consumer trends and habits are constantly evolving, and we need to stay on top of the latest information to continue to succeed. In this session, Steve Koenig, Senior Director of Market Research at the Consumer Technology Association (the team that brings us CES), will explore some of the latest findings on Canadian Consumers and how they compare to consumers around the world. He'll also explore emerging trends from around the world and how they may affect businesses here at home.

Why Influencers Should Be Your Brand’s Front Line
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Why Influencers Should Be Your Brand’s Front Line
#paid
Richard WongCynthia Pachovski
10:00 AM
Workshop Room

Influencer marketing continues to be an important marketing tool that’s hard to get right. This workshop will start with an overview of a report conducted by #paid and Nielsen that explores the data behind why Influencer Marketing is an important tool for your business. After that, you’ll hear from top influencers and learn what has made some of their best brand campaigns so successful. Finally, you’ll fill out your own influencer briefs and understand the nuances of briefing an influencer for the best possible campaign.

Live Streaming: How Facebook Live Can Help Build Connections
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Live Streaming: How Facebook Live Can Help Build Connections
Amber Mac Media
Amber MacChristopher Dick
10:00 AM
Breakout Room

Live Streaming has taken the world by storm and created opportunities for brands to connect with consumers in real-time. In this session, Amber Mac and Christopher Dick of AmberMac Media will provide tips, techniques, and best practices for marketers who want to use live streaming tools such as Facebook Live to build connections with consumers.

Surviving Retail: Evolve or Dissolve
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Surviving Retail: Evolve or Dissolve
SweetIQ
Liz McConomy
10:00 AM
Floor Workshop

In the midst of media reports about an impending “Retail Apocalypse,” and many traditional retailers announcing closures, Liz McConomy, Marketing Director at  SweetIQ, offers marketers a fresh perspective on how to “future-proof” their Omni-Channel and Local strategies with sustainable practices geared towards generating valuable data, increasing in-store traffic and overall revenue. We will look at the key elements necessary for you to support your brands in their evolution in order to achieve success in today’s competitive environment.

11:15AM – 12:00PM
Women in Tech - Lessons I’d Teach Younger Self
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Women in Tech - Lessons I’d Teach Younger Self
Creative Niche, Google, Uber, Sprintly
Mandy GilbertMeagan Tanner
11:15 AM
Main Stage

Join female leaders from the tech industry for a series of inspiring stories and hear them share the lessons they would teach their younger selves.

Discover how they learned to overcome failure, negative feedback, difficult bosses and disagreements with co-workers. Hear their strategies for negotiating salaries, asking for promotions and knowing when it was time to move on to a new opportunity. This session promises engaging presentations, a lively and enlightening Q&A and the opportunity to rub shoulders with the city’s top women in tech.

Beyond the Banner Ad: A Creative Workshop (90 Mins)
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Beyond the Banner Ad: A Creative Workshop (90 Mins)
Amazon
Josh Hudson
11:15 AM
Workshop Room

Amazon invites creative agencies and brand leaders to participate in an interactive work session to understand who we are and what we do. In this 90-minute workshop, you’ll learn how you can partner with Amazon to build customer-centric brand experiences that bridge offline and online marketing and develop innovative campaigns that traverse the tactile and digital advertising landscape.

Topics covered:

  • Search
  • Augmented Reality
  • Twitch

You’ll learn how these disruptive marketing tools can activate brand messaging that resonates with customers in new, authentic and exciting ways. You’ll also learn how you can work with Amazon’s creative department—from brief to ideation to execution—to launch your next campaign.

Personalized OOH: Screens in Cars
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Personalized OOH: Screens in Cars
Portl Media
Wyatt Shaw
11:15 AM
Breakout Room

Many urban consumers use ride-sharing services like Uber and Lyft as their main method of transportation. Portl Media, an innovative Toronto-based startup, saw an opportunity to create a new advertising channel to reach consumers moving around cities in rideshares. Through connected media screens in rideshares, Portl has created a way for consumers to interact with OOH advertisements that give them the option to change their route, potentially creating an extremely measurable new ad channel. In this session, they’ll explain where this advertising space is going, the opportunity for retailers, what this may mean for the future of advertising in autonomous vehicles, and how to create advertising that succeeds on platforms like theirs. 

Omnichannel Strategy: Preparing for the Future
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Omnichannel Strategy: Preparing for the Future
Comarch
Sylvain Ducrocq
11:15 AM
Floor Workshop

During this session, Sylvain Ducrocq will present the real challenges faced nowadays by retailers in terms of customer experience and how an integrated omni-channel solution can provide answers and solutions to these problems. Sylvain's presentation will be explore real customers’ case studies to showcase the power of a modern omni-channel strategy.

12:00PM – 1:30PM
Lunch Break
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Lunch Break
12:30 PM
Main Stage

1:30PM – 2:15PM
eSports: The New Sponsorship Playing Field
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eSports: The New Sponsorship Playing Field
WorldGaming
Jon Brock
1:30 PM
Main Stage

eSports is a fast growing phenomenon that is selling out sports arenas in cities around the world. eSports fans are highly engaged consumers with lots of disposable income. This presents a great new sponsorship and marketing opportunity for brands to get in front of new consumers. The only catch - they can sniff out inauthenticity from brands from a mile away. In this session, Wim Stocks, CEO of WorldGaming, will discuss ways in which brands can enter the eSports and gaming sponsorship spaces and be successful in driving incremental growth.

Value Proposition Design: Create What Consumers Want
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Value Proposition Design: Create What Consumers Want
Strategyzer
Alan Smith
1:30 PM
Workshop Room

This session is an exercise for marketers and business owners to pick apart their businesses’ core value propositions. Alan Smith, Co-Founder of Strategyzer and Co-Author of Value Proposition Design, will walk the you through the VPD models and teach you a new way to think about where the value actually is in your business. This will inform better marketing, better decision making, and better prioritization for growth in brands and businesses.

Seizing the Power of Innovation: What Lies in Store
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Seizing the Power of Innovation: What Lies in Store
EY Canada
Warren TomlinTed Salter
1:30 PM
Breakout Room

What lies in store for retailers who seize the power of innovation? 

Join leading professionals Warren Tomlin, National Digital Leader, and Ted Salter, National Leader of Consumer Products and Retail at EY Canada as they discuss how massive advances in technology, from AI to machine learning, and increasing customer demands are causing industry leaders to be more sophisticated in their approach to innovation in their businesses.

In this session we’ll discuss how we got here, provide real examples of what leading companies are doing to leverage the power of emerging tech and discuss how they’re innovating.

The State of VR & AR in 2018
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The State of VR & AR in 2018
MetaVRse
Alan Smithson
1:30 PM
Floor Workshop

In this session, Alan Smithson, CEO of MetaVRse, will give an overview of where the worlds of VR, AR, and MR stand today. He'll explore the differences in what these technologies offer marketers and the ways in which they have been recently become powerful marketing tools. He'll explore case studies of how brands are using these technologies to their advantage and will work with the audience to give live showcases of how you can use VR and AR to start marketing your business now.

2:45PM – 3:45PM
Closing Keynote: Demystifying AI
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Closing Keynote: Demystifying AI
Chris LaverKaty Yam
2:45 PM
Main Stage

Artificial Intelligence and Machine Learning were some of the hottest topics of 2017. With the rapid acceleration of these technologies, business leaders are exploring how and where AI will be a useful tool in serving their customers better.

In this fireside chat, we’ll explore how AI is already being implemented in the worlds of marketing and retail, as well as how the role of AI will change in the next few years. Our presenters will examine how you can prepare your business for AI integrations and how they may help you achieve stronger results in the near future.