Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
Holistic approach to production, payments, and distribution for a seamless, contactless experience
What are the benefits for customers?
How to repurpose existing business infrastructures?
11:00
The Evolving Role of the CMO in the Digital Space
How are evolving technologies increasing challenges for marketers?
Understanding the challenges and creating opportunities for consumers
How to manage complexities and shape the company’s brand
11:00
Don't Get Left On Read
How can marketing reach millennials?
The Nostalgia Effect
Overcoming digital saturation
New Channels and New Platforms
11:30
The Evolution and Future of Subscription Retail
Moving to the service-based model from a product-based model
Subscription vs. transactional
Managing customer expectations and focusing on the customer experience
11:30
Social Movements and Marketing
What motivates a company’s stance on social impact? Why do some make statements, while others do not.
How do customers perceive the brand through their social activities?
What are the challenges and opportunities?
11:30
Marketing Innovations for the Post-COVID World
Let Customer Experience Drive Marketing
Use Augmented Reality to amplify your marketing
Offering Multi-sensory experiences to showcase products and increase sales
12:00
Adapting for the Circular Economy
“Re-commerce”
Rent not own or rent to own models
The sharing economy in a post-COVID world.
12:00
How AI is Disrupting and Improving Traditional Market Research
The most promising application of AI today is in sales and marketing
Companies that compete on data are deftly able to out-perform and out-sell their competitors by tailoring their messaging expertly to new and existing customers
12:00
Marketing to Gen Z: How to connect and resonate with this new generation
The unfiltered generation: Real people, real voices, real experiences
Creativity at its best: Beating the 8 seconds attention span
The fall of Celebrity influence
Active Engagement
12:30
The Slow Down
What are the benefits of slowing down elements of product design, production, and delivery?
What makes consumers willing to slow down for your products?
What aspects must remain fast?
Is your business slow-suitable?
12:30
Just-In-Time Marketing
Creating marketing content exactly when it is needed, for who it is needed, when they are ready to buy
How to apply just-in-time marketing in practice?
How to use marketing automation platforms
12:30
Social Trends to Watch
Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
Self love and body positivity – growing movement of appreciating the natural and breaking expectations
Ecological awareness – growing movement concerned about the Earth
Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.
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