2021 Agenda

Download the DX3 2021 Brochure

The following is a draft agenda. Changes may be made without notice.


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 2, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Retail Keynote: Leading with Purpose - How have CEOs and Strategies changed?
  1. Stakeholders over Shareholders
  2. Understanding place and purpose within society
  3. Purpose as meaningful, relevant, with specific and measurable impact

10:30

Tech Keynote  
Shannon Katschilo, VP & General Manager, Medallia Canada

11:00

The Changing Retail Landscape
  1. What are the overarching trends that can be expected for the rest of 2021 and into 2022?
  2. How have shocks accelerate change and expose fault lines?
  3. What is essential for successful retail recovery?
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.
Laura Pallotta, Regional Vice President, Sales and Distribution, Canada, Marriott International
Ryan Berman, Founder, Courageous

11:00

Marketing for the Right Brain
  1. The power of storytelling
  2. Building momentum by reinventing a brand
  3. Be consistent, be real and stand for something
  4. Connect with the consumer’s soul
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Jill Van Gyn, CEO/Founder, Fatso
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

11:00

The XYZ (& α) of Generations
  1. Who are Millennials, Gen Z, and Gen Alpha?
  2. What are their characteristics?
  3. Why are they significant to retail and marketing?

11:30

E-Commerce, Now and Always
  1. How has e-commerce changed over the past year?
  2. What are we expecting in the future?
  3. Is e-commerce the default?
  4. Blurring the lines between B2C and B2B
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

Driving Digital-First Retail Marketing
  1. Rethinking strategy
  2. Redesigning marketing and messaging to be digital-first
  3. Is digital marketing outspending conventional?

11:30

The Future of Direct-To-Consumer
  1. How did the pandemic change DTC?
  2. How are individual direct-to-consumer brands shaping their businesses?
  3. What problems could be challenging former DTC darlings?
  4. The relationship between brick and mortar and direct to consumer
Duncan Blair, VP of Marketing, Article
Joanna Griffiths, CEO & Founder, Knix
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

Redefining UX beyond the screen
  1. Providing Best-in-class Customer Experience
  2. In what ways can we create fulfilling and consistent customer experiences using digital means?
  3. How can multi-sensory experiences be replicated online?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
Susan Paley, CEO, DropLabs
Simon Tooley, Founder & President, Maison Etiket
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

12:00

Consumer Data Concerns
  1. Data protection, privacy, and ownership
  2. Ethical use of data for marketing
  3. Intrusion-free marketing – eliminating the “creepiness” factor
  4. Marketing with GDPR and CASL
  5. Overcoming data breaches

12:00

#Millennials
  1. Shopping preferences: Online, Physical, Subscription
  2. Experiential vs Ownership
  3. Value driven: ethical consumption
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

Managing Supply Chain Risk
  1. Is the local movement here to stay?
  2. What are the possibilities for full vertical integration?
  3. Do smaller brands have a chance against economies of scale?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

The Rise of the Chief CXO
  1. How are CXOs transforming the industry?
  2. The digital and the CXO
  3. Who "owns" the customer?
Ha Nguyen, Chief Experience Officer, Swimply
Mike McCarron, VP of Customer and Sales, Gladly

12:30

The Evolution and Future of Subscription Retail
  1. Moving to the service-based model from a product-based model
  2. Subscription vs. transactional
  3. Managing customer expectations and focusing on the customer experience
Alexi Coffey, Co-Founder & COO, Steward

1:00

How to use customer insights to drive engagement and performance improvements, by Medallia X Stella Connect. Facilitator : Chris Vodola, Director, Client Services, StellaConnect

1:00

A Marketer’s Guide to Launching Products, by Roshni Wijayasinha

1:00

CPPA: A Check-list for Compliance, by Derek Lackey, Chairman, RMA

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 3, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Marketing Keynote
Rohit Puri, National TMT Industry Sector Leader, EY Canada

10:30

Tech Keynote
Jane Moran, SVP of Data & Technology, AIR MILES Reward Program

11:00

The Elephant in the Room
  1. How can we compete with the digitally native, and giant players like Amazon?
  2. Who has massive amounts of data, and what does it look like?
  3. Why is it worth it: retrospectively embedding data transformation for improved strategic decision-making
Paul Ballew, Chief Data & Analytics Officer, Loblaw

11:00

The Evolving Role of the CMO in the Digital Space
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand
Stephen Bailey, CMO, John Fluevog Shoes
Allison Humphries, VP of Strategy, Appnovation
Susan Irving, CMO, Kruger Products L. P
Trinh Tham, CMO, Harry Rosen
Moderator: Miglena Nikolova, President, AMA Toronto

11:00

Don't Get Left On Read
  1. How can marketing reach millennials?
  2. The Nostalgia Effect
  3. Overcoming digital saturation
  4. New Channels and New Platforms
Steve Himel, Founder, Henderson Brewing Co. Inc

11:30

The Plant-Based Revolution
  1. Innovation and strides in deliciousness driving demand creation
  2. Pandemic-based meat shortages as a supply shock
  3. A perfect storm of sector growth – but is it here to stay?
  4. The Sustainability Movement and the rise of the Flexitarian
Adam Grogan, COO, Greenleaf Foods
Nicole Sopko, VP, Upton's Naturals
Dennis Woodside, President, Impossible Foods
Hamutal Yitzhak, CEO, Chair Woman, & Co- Founder, ELSE Nutrition Holdings Inc.

11:30

Social Movements and Marketing
  1. What motivates a company’s stance on social impact? Why do some make statements, while others do not.
  2. How do customers perceive the brand through their social activities?
  3. What are the challenges and opportunities?
Tonya Lagrasta, Senior Director, Corporate Social Responsibility, Loblaw Companies Limited
Allison Litzinger, Vice President Marketing | Brand, Customer + Loyalty, Hudson's Bay Company
Moderator: Phillip Haid, CEO & Founder, Public Inc.

11:30

Omnichannel – Beyond the Buzzword
  1. Holistic approach to marketing, production, payments, and distribution for a seamless, contactless experience
  2. What are the benefits for customers?
  3. How to repurpose existing business infrastructures?

12:00

Who Are the Consumers? Big Data and Consumer Segmentation
  1. Consumer Types/Personas of today
  2. Next Gen Segmentation or the art of making big data smart
  3. The science of scaling consumer acquisition
  4. Finding consumers for your product or building products for your consumers
  5. The costs of customer acquisition
Nikita Medvedev, Sr. Manager of Predictive Analytics, Coca-Cola
Suzanna Morris, VP, Loyalty & Customer Intelligence, Indigo

12:00

The Power of Collaborative Commerce
  1. How collaboration will redefine loyalty and consumer expectations
  2. The value of Zero Party Data in developing richer consumer relationships
Peter Schwartz, Founder & Executive Chairman, Kognitiv

12:00

Marketing to Gen Z: How to connect and resonate with this new generation
  1. The unfiltered generation: Real people, real voices, real experiences
  2. Creativity at its best: Beating the 8 seconds attention span
  3. The fall of Celebrity influence
Tracy Sohn, Youtube Content Creator and Influencer, saranghoe
Rachel Feinberg, CEO & Co-Founder, ateyo
Moderator: Dominic Smith, Author, What You Don’t Know About Gen Z

12:30

The Slow Down
  1. What are the benefits of slowing down elements of product design, production, and delivery?
  2. What makes consumers willing to slow down for your products?
  3. What aspects must remain fast?
  4. Is your business slow-suitable?
Ashley Freeborn, CEO & Founder, Smash + Tess

12:30

Measuring Impact
  1. What are best ways the measure the impact of your different marketing strategies?
  2. How to determine ROI per channel?
Moderator: Mo Dezyanian, President, Empathy Inc.

12:30

Social Trends to Watch
  1. Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
  2. Self love and body positivity – growing movement of appreciating the natural and breaking expectations
  3. Ecological awareness – growing movement concerned about the Earth
Bruce Poon Tip, Founder, G Adventures
Melissa Eshaghbeigi, Cultural Strategist & Digital Ethnographer, Closing My Tabs
Moderator: Michelle Campbell, VP Strategy, Huge

1:00

The Importance of Mentorship in Driving Your Personal Growth and Career, by AMA

1:00

Workshop by Gladly

1:00

Workshop by Airmiles

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 4, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Retail Keynote
....

10:30

Tech Keynote
PayPal

11:00

Retail Cannabis - Informing Consumer Strategy
  1. Bringing confidence to consumers in an unstable category
  2. Overcoming marketing limitations and build a brand in a new sector
  3. How do you evaluate impact, and track customer loyalty?
  4. Leadership vs Legacy
Peter Holzworth, Chief Rainmaker, Fly Soul Shoes
Ashley Newman, CEO, Queen of Bud
Nadia Vattovaz, CFO & EVP-Operations, Fire & Flower Holdings Corp.

11:00

The Rise of Social Shopping
  1. What are the most popular channels?
  2. How are these differentiated?
  3. Why do companies choose different channels?
Michael Sette, CEO & Founder, KOVO Essentials
Moderator: Marta Tryshak, Digital Marketing Professor & Managing Partner, Seneca Business & TryMus Group

11:00

Brand preferences of the Next Generations
  1. What do they expect from a brand? Customer satisfaction, online engagement, unique experiences
  2. Importance of Values and Corporate Social Responsibility
  3.  Relevance to Social issues
Myriam Belzile-Maguire, Designer & Founder, Maguire Boutique
Jenny Bird, Creative Director & CEO, Jenny Bird
Hyla Nayeri, Co-Founder, 437
Mike Wagman, CEO, Ace Beverage Group & Ace Valley

11:30

How to Build a Rocketship
  1. Rajen Ruparell is Canada’s e-commerce king. From building one of the fastest-growing companies in the world as co-founder of Groupon International, to leading Endy to greatness by revolutionizing e-commerce in Canada, Rajen downloads some of the secrets that have mystified competitors and fuelled his success  — here in Canada and around the world.
Rajen Ruparell, Chairman & Founder, Endy

11:30

Inspiration Session
  1. Join 4 top TikTok creators in a candid Q&A session on how they've gained success, why they choose TikTok and how brands can work with them.

11:30

BOPIS (Buy online, pick up in-store)
  1. BOPIS vs delivery?
  2. Managing your BOPIS in-house vs. outsource
  3. Frictionless, streamlined fulfillment
Moderator: Ford Blakely, SVP & GM, Zingle at Medallia

12:00

Hyper-personalization in Retail
  1. Optimize personalization to influence customer loyalty
  2. Technology accelerates the degree of personalization available
Kristen Gale, CEO + Creator, THE TEN SPOT®
Kevin Martin, CTO & Co-founder, unspun
Mike Van, CEO & Co-Founder, Furnishr

12:00

Personalisation & Marketing
  1. Data-driven marketing to individual customers
  2. Is email dead?
  3. What are customization options?
Véronique Dorval, VP, Client Acquisition, Engagement and Loyalty, Sun Life Financial

12:00

Gen Z is Redefining Brand Loyalty
  1. What does their loyalty look like? How to get it?
  2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
  3. Transparency and Accuracy of information
  4. Two-way, 24/7 digital connect

12:30

Digital vs. Digitization
  1. What does digital leadership mean moving forward?
  2. Digitization is internal: Communicate, Collaborate, WFH, etc
  3. Digital is customer-facing: E-commerce, Digital Marketing, etc.
  4. What are the best tools and strategies to progress on both fronts?
Matyas Gabor, Vice-President, Digital Consumer Experience, BRP
Cynthia Wong, Associate Vice President, Digital Product Management, Canadian Tire Corporation
Charles Abramo, Senior Director, Human Resources, Whole Foods Market

12:30

Embedding Innovation
  1. How can we build systems that inspire change and innovation, especially at speed?
  2. Where do we need to be today in order to build out tomorrow?
  3. The important of digital options for both customer and companies
Fareena Contractor, Director, Intl. Emerging Tech, Walmart
Moderator: Hifazat Ahmad, CEO & President, DX3 Canada

12:30

How, When, and Where we Pay
  1. Innovations and disruptions in payment methods
  2. Eliminating frictions in payment
  3. Maintaining Consumer and Merchant safety
Vipul Lalka, Vice President, Head of Enterprise Payments Platform & Capabilities, Digital & Payments, TD

1:00

Digital Ad Fraud - Is it Real? By Dr Augustine Fou, Ad Fraud Investigator & Lorne Solway, Co-President, RMA

1:00

The Death of the Press Release - Truth or misinformed? By Daniel Torchia, APR

1:00

Imagining the future - a collective workshop by Marie-Michèle Larivée

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 5, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Generational Keynote
Robert Pasin, Chief Wagon Officer, Radio Flyer

10:30

Tech Keynote
..Joshua Bloom, GM of Global Business Solutions, TikTok

11:00

Adapting for the Circular Economy
  1. “Re-commerce”
  2. Rent not own or rent to own models
  3. The sharing economy in a post-COVID world
Scott Cutler, CEO, StockX
Moderator: Hifazat Ahmad, CEO & President, DX3 Canada

11:00

Increasing Marketing Speed, Creativity, and Performance through Agile
  1. Adopting a Change Mindset
  2. Tips, Tricks & Tools for Getting Started
  3. The Power (and Challenges) of Cross-Functional Teams
  4. The Role of Marketing Leaders in an Agile Organization
Caleb Rubin, VP of Marketing, Equitable Bank
Tara Wilkinson, Director of Marketing, Best Buy Canada Ltd.

11:00

The Sustainability Imperative
  1. Climate friendly retail
  2. Shop local v/s shipping
  3. Zero Waste
Kelly Go, Co-Founder and Managing Director, Auro Chocolate
Tim McGuire, CEO, Mobile Klinik
Rena Nickerson, General Manager, SodaStream Canada
Moderator: Amy Laski, Founder & President, Felicity

11:30

Is It Still Location, Location, Location?
  1. The future of brick and mortar
  2. How to balance your physical and virtual footprints
  3. What is happening in Commercial Real Estate?
  4. The rise of the flagship “no purchases” physical store
Matt Alexander, CEO & Co-Founder, Neighborhood Goods
Jacqueline Dinsmore, Owner, Flapjackkids & Caravel Law
Alyssa Kerbel, Founder & President, mini mioche
Moderator: Stewart Samuel, Program Director North America, IGD

11:30

What About Agencies?
  1. How have agencies fared in the past year?
  2. What can agencies offer in new times?
  3. How do brands decide whether to stay in-house or use externals?
  4. Who are the new competitors and what are the threats?
Jill Nykoliation, CEO, Juniper Park\TBWA
Moderator: Robin Whalen, CEO & President, Church + State

11:30

Generation Alpha’s Technology Rebound
  1. How are we engaging with the first digitally native generation?
  2. Alphas will leave the longest trail of data ever collected about a generation, are we prepared?
  3. Ownership is back, privacy and data concerns skyrocket
Gail Banack, VP Kids, Indigo and Chief Kids Officer, Indigokids, Indigo

12:00

An Odyssey of Phoenixes
  1. Entrepreneurship after COVID-19
  2. Small business transformation
  3. Learning and scaling
  4. How does private equity/VC encourage Impactful systemic change?
Brian Mac Mahon, Founder, Expert DOJO
Jeff Truong, Partner, VMG Catalyst
Courtne Smith, CEO & Founder, NewNew

12:00

The Age of Digital Advertising
  1. In what ways has digital advertising changed?
  2. Lessons learnt, what worked and what does not?
  3. What comes next? New channels, platforms?
Julia Amorim, CEO, MediaNet
Chris Meade, CMO & Co-Founder, CROSSNET
Sangita Sarkar, Vice President, Marketing, Level Ex Inc.

12:00

The Young and the Cashless
  1. Consumer resilience in the post-COVID world
  2. Becoming your customers' Day One brand
  3. Bringing back the barter
  4. Travel small and slow
Moderator: Dustin Rideout, CSO, Juniper Park\TBWA

12:30

Is Online the Death of Discovery?
  1. Online shopping hasn't recreated the “discovery” element of in-person shopping experiences.
  2. How can this weakness be mitigated? Can it be overcome?
  3. What are the successful innovations in discovery shopping?

12:30

The Rise, Fall, and Recovery of Influencers
  1. Customers are influenced by people they trust and connect with
  2. Influencers vs Ambassadors
  3. Recognising customer touchpoints
Laura Endres, VP & GM, Dexcom Canada
Moderator: Krista Webster, CEO & President, Veritas Communications

12:30

Next Gen F&B
  1. Ethically sourced, Organic, Clean, Green - what does it mean and why is it important?
  2. Allergies and Options as drivers of niche dominance
  3. Cloud kitchens
  4. Limited time Pop-ups
  5. Hyper-personalization of food
Samuel Hale, Founder & Owner, nutrimeals
Tania Ferlin, Senior Manager of TAGB, Chartwells Canada
Shelby Taylor, CEO & Founder, Chickapea

1:00

How to TikTok, by TikTok

1:00

Workshop: How to Capitalize on Digital Buying Confidence, by James Stevenson

1:00

Think Like a Marketer For Top Talent, By Elizabeth Williams

2:00

End of the day
....

DX3 2021 Sponsors and Partners