2021 Agenda

Download the DX3 2021 Brochure

The following is a draft agenda. Changes may be made without notice.


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

DX3 2021:March 2-5, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Retail Keynote
....

10:30

Tech Keynote
..

11:00

Is Online the Death of Discovery?
  1. Online shopping hasn't recreated the “discovery” element of in-person shopping experiences.
  2. How can this weakness be mitigated? Can it be overcome?
  3. What are the successful innovations in discovery shopping?

11:00

Marketing for the Right Brain
  1. The power of storytelling
  2. Building momentum by reinventing a brand
  3. Be consistent, be real and stand for something
  4. Connect with the consumer’s soul

11:00

The XYZ (& α) of Generations
  1. Who are Millennials, Gen Z, and Gen Alpha?
  2. What are their characteristics?
  3. Why are they significant to retail and marketing?

11:30

BOPIS (Buy online, pick up in-store)
  1. BOPIS vs delivery?
  2. Managing your BOPIS in-house vs. outsource
  3. Frictionless, streamlined fulfillment

11:30

Driving Digital-First Retail Marketing
  1. Rethinking strategy
  2. Redesigning marketing and messaging to be digital-first
  3. Is digital marketing outspending conventional?

11:30

The Future of Direct-To-Consumer
  1. How did the pandemic change DTC?
  2. How are individual direct-to-consumer brands shaping their businesses?
  3. What problems could be challenging former DTC darlings?
  4. The relationship between brick and mortar and direct to consumer

12:00

E-Commerce, Now and Always
  1. How has e-commerce changed over the past year?
  2. What are we expecting in the future?
  3. Is e-commerce the default?
  4. Blurring the lines between B2C and B2B

12:00

Consumer Data Concerns
  1. Understanding privacy and security concerns of consumer data
  2. Ethical use of data for marketing
  3. Intrusion-free marketing – eliminating the “creepiness” factor
  4. Marketing with GDPR and CASL

12:00

#Millennials
  1. Shopping preferences: Online, Physical, Subscription
  2. Experiential vs Ownership
  3. Value driven: ethical consumption

12:30

Managing Supply Chain Risk
  1. Is the local movement here to stay?
  2. What are the possibilities for full vertical integration?
  3. Do smaller brands have a chance against economies of scale?

12:30

The Rise of the Chief CXO
  1. How are CXOs transforming the industry?
  2. The digital and the CXO
  3. Who "owns" the customer?

12:30

Redefining UX beyond the screen
  1. Providing Best-in-class Customer Experience
  2. In what ways can we create fulfilling and consistent customer experiences using digital means?
  3. How can multi-sensory experiences be replicated online?

1:00

....
4 Round Tables/ 4Workshops

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

DX3 2021:March 2-5, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Marketing Keynote
....

10:30

Tech Keynote
..

11:00

Omnichannel – Beyond the Buzzword
  1. Holistic approach to production, payments, and distribution for a seamless, contactless experience
  2. What are the benefits for customers?
  3. How to repurpose existing business infrastructures?

11:00

The Evolving Role of the CMO in the Digital Space
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand

11:00

Don't Get Left On Read
  1. How can marketing reach millennials?
  2. The Nostalgia Effect
  3. Overcoming digital saturation
  4. New Channels and New Platforms

11:30

The Evolution and Future of Subscription Retail
  1. Moving to the service-based model from a product-based model
  2. Subscription vs. transactional
  3. Managing customer expectations and focusing on the customer experience

11:30

Social Movements and Marketing
  1. What motivates a company’s stance on social impact? Why do some make statements, while others do not.
  2. How do customers perceive the brand through their social activities?
  3. What are the challenges and opportunities?

11:30

Marketing Innovations for the Post-COVID World
  1. Let Customer Experience Drive Marketing
  2. Use Augmented Reality to amplify your marketing
  3. Offering Multi-sensory experiences to showcase products and increase sales

12:00

Adapting for the Circular Economy
  1. “Re-commerce”
  2. Rent not own or rent to own models
  3. The sharing economy in a post-COVID world.

12:00

How AI is Disrupting and Improving Traditional Market Research
  1. The most promising application of AI today is in sales and marketing
  2. Companies that compete on data are deftly able to out-perform and out-sell their competitors by tailoring their messaging expertly to new and existing customers

12:00

Marketing to Gen Z: How to connect and resonate with this new generation
  1. The unfiltered generation: Real people, real voices, real experiences
  2. Creativity at its best: Beating the 8 seconds attention span
  3. The fall of Celebrity influence
  4. Active Engagement

12:30

The Slow Down
  1. What are the benefits of slowing down elements of product design, production, and delivery?
  2. What makes consumers willing to slow down for your products?
  3. What aspects must remain fast?
  4. Is your business slow-suitable?

12:30

Just-In-Time Marketing
  1. Creating marketing content exactly when it is needed, for who it is needed, when they are ready to buy
  2. How to apply just-in-time marketing in practice?
  3. How to use marketing automation platforms

12:30

Social Trends to Watch
  1. Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
  2. Self love and body positivity – growing movement of appreciating the natural and breaking expectations
  3. Ecological awareness – growing movement concerned about the Earth

1:00

4 Round Tables/ 4Workshops
....

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

DX3 2021:March 2-5, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Retail Keynote
....

10:30

Tech Keynote
..

11:00

Retail Cannabis - Informing Consumer Strategy
  1. Bringing confidence to consumers in an unstable category
  2. Overcoming marketing limitations and build a brand in a new sector
  3. How do you evaluate impact, and track customer loyalty?
  4. Leadership vs Legacy

11:00

The Rise of Social Shopping
  1. What are the most popular channels?
  2. How are these differentiated?
  3. Why do companies choose different channels?

11:00

Brand preferences of the Next Generations
  1. What do they expect from a brand? Customer satisfaction, online engagement, unique experiences
  2. Importance of Values and Corporate Social Responsibility
  3.  Relevance to Social issues

11:30

Who Are the Consumers? Big Data and Consumer Segmentation
  1. Consumer Types/Personas of today
  2. Next Gen Segmentation or the art of making big data smart
  3. The science of scaling consumer acquisition
  4. Finding consumers for your product or building products for your consumers
  5. The costs of customer acquisition

11:30

Non-Digital Advertising
  1. Where are we seeing recovery?
  2. What channels remain relevant?
  3. How to measure and get the best ROI?
  4. What is happening to Out Of Home (OOH) adverts?

11:30

Digital vs. Digitization
  1. Digitization is internal: Communicate, Collaborate, WFH, etc
  2. Digital is customer-facing: E-commerce, Digital Marketing, etc.
  3. What are the best tools and strategies to progress on both fronts?
  4. What does digital leadership mean moving forward?

12:00

Hyper-personalization in Retail
  1. Customer loyalty can be influenced by products and services that optimize personalization
  2. Technology can bridge the gap by accelerating the degree of personalization available

12:00

Personalisation & Marketing
  1. Data-driven marketing to individual customers
  2. Is email dead?
  3. What are customization options?

12:00

Gen Z is Redefining Brand Loyalty
  1. What does their loyalty look like? How to get it?
  2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
  3. Transparency and Accuracy of information
  4. Two-way, 24/7 digital connect

12:30

Data Protection & Privacy
  1. Build Customer Trust in the Digital World
  2. Overcoming data breaches
  3. Who owns customer data?

12:30

Measuring Impact
  1. What are best ways the measure the impact of your different marketing strategies?
  2. How to determine ROI per channel?

12:30

How, When, and Where we Pay
  1. Innovations and disruptions in payment methods
  2. Eliminating frictions in payment
  3. Maintaining Consumer and Merchant safety

1:00

4 Round Tables/ 4Workshops
....

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

DX3 2021:March 2-5, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Marketing Keynote
....

10:30

Tech Keynote
..

11:00

An Odyssey of Phoenixes
  1. Entrepreneurship after COVID-19
  2. Small business transformation
  3. Learning and scaling
  4. How does private equity/VC encourage Impactful systemic change?

11:00

Increasing Marketing Speed, Creativity, and Performance through Agile
  1. Adopting a Change Mindset
  2. Tips, Tricks & Tools for Getting Started
  3. The Power (and Challenges) of Cross-Functional Teams
  4. The Role of Marketing Leaders in an Agile Organization

11:00

The Sustainability Imperative
  1. Climate friendly retail
  2. Shop local v/s shipping
  3. Zero Waste

11:30

Is It Still Location, Location, Location?
  1. The future of brick and mortar
  2. How to balance your physical and virtual footprints
  3. What is happening in Commercial Real Estate?
  4. The rise of the flagship “no purchases” physical store

11:30

What About Agencies?
  1. How have agencies fared in the past year?
  2. What can agencies offer in new times?
  3. How do brands decide whether to stay in-house or use externals?
  4. Who are the new competitors and what are the threats?

11:30

Generation Alpha’s Oversharing Rebound
  1. Alphas will also leave the longest trail of data ever collected about a generation
  2. Ownership is back, privacy and data concerns skyrocket

12:00

The Elephant in the Room
  1. Industries expect to be disrupted by Amazon
  2. How to operate in an industry that has giant players?
  3. What to do if Amazon enters your market?

12:00

Let’s Not Forget Gen X
  1. The middle child between Boomers and Millennials, Gen X is often forgotten
  2. Brand loyalty is highest
  3. Targeting for luxury marketers

12:00

The Young and the Cashless
  1. Consumer resilience in the post-COVID world
  2. Becoming your customers' Day One brand
  3. Bringing back the barter
  4. Travel small and slow

12:30

Rebirth of groceries
  1. Future of grocery stores, small independent, community stores, large chains, dark stores or combination? 
  2. What happens to online grocery fulfillment once “gig” economy shallows as economy rebounds

12:30

The Rise, Fall, and Recovery of Influencers
  1. Customers are influenced by people they trust and connect with
  2. Influencers vs Ambassadors
  3. Recognising customer touchpoints

12:30

Next Gen F&B
  1. Ethically sourced, Organic, Clean, Green - what does it mean and why is it important?
  2. Allergies and Options
  3. Allergies and Options as drivers of niche dominance
  4. Cloud kitchens
  5. Limited time Pop-ups
  6. Hyper-personalization of food

1:00

4 Round Tables/ 4Workshops
....

2:00

End of the day
....

DX3 2021 Sponsors and Partners