DX3 2019 - Agenda

DX3 2019 took place in Toronto on March, 6 and 7, 2019 at the Metro Toronto Convention Centre, North Building, Hall A.
Below is an overview of the 2019 agenda.

2019 Agenda

Draft Agenda. Sessions and content are subject to change

DAY 1 – MARCH 6, 2019

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

8:30 AM

REGISTRATION

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9:15 AM

Opening remarks

Camille Jamerson, CEO, CDJ & Associates

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opening remarks

Sandy Jobin-Bevans, Partner, Norman Howard

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9:30 AM

opening keynote

Axel Schwan, Global CMO, Tim Hortons

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opening discussion
Transformation in the retail industry
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- Building an understanding of consumer needs
- Seizing control of a changing industry
- Transforming challenges into opportunities
- Moving beyond the ‘Online vs Bricks & Mortar’ debate
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Joanna Griffiths, Founder & CEO, Knix
Kiran Patel, CTO, WGSN
Moderator: Sandra Duff, SVP, Activation & Operations, Jackman Reinvents

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10:00 AM

Tech Spotlight: Contobox
You’re boring me: What happened to creative digital advertising?

- Consumers are bombarded with over 5,000 messages a day.
- And on the world’s most interactive medium most of them are boring.
- But we can use creativity and technology to build digital ads that that get attention, build trust and influence

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Retail Spotlight: Retail Omni-Channel Strategy & Execution

- What's really matters and how has the world changed?
- Key Challenges and Opportunities

Simon Rodrigue, SVP and Chief Digital Officer, Staples Canada

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10:30 AM

Choosing the Right Marketing Technology for Your Brand

- Choosing strategically: do’s and don’ts
- Analyzing platform suitability for your business
- Involving stakeholders and decision makers - agency, brand, CMO, CTO
- Building accountability, collaboration and stakeholder engagement

Gayle Ramsay, Head of Brand, Customer Analytics and Strategy, BMO Financial Group
Julia Amorim, CEO, MediaNet
Santhosh Subramani, Director of CRM and Marketing Operations, Air Canada
Moderator: Shannon Thorndyke, VP of Digital, Ehm & Co

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Disrupt Immersive Experiences using AI

- How can business and marketing leaders lead AI projects and transformation in their organization?
- Using chat bots and natural language processing to engage with your customers- Using augmented reality and image recognition to make omnichannel consumer experiences dynamic and interactive
- Getting projects started by creating an AI strategy
Lyn Nguyen, CEO, Liquid Analytics

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11:00 AM
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Diversity Panel - Fearless Female Entrepreneurs

- Building a business on your own terms
- Leveraging e-commerce and social media
- Navigating the regulatory landscape
- Embracing challenges and seizing opportunities

Helen Stevenson, Founder,President, Reformulary Group
Val Crisp, Founder, Watson
‍Daphne De Groot,Co-Founder, CEO, Justo Inc., Brokerage

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Conversational Commerce: How AI Helps
Create Personalized 1:1 Customer
Relationships at Scale

Alexandre Toulemonde, CTO, Decathlon Canada
Steve Desjarlais, CEO, Heyday.ai

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11:30 AM

Panel: Agency 3.0

- Are agencies nearing extinction?
- What does the agency of the future look like?
- Can traditional agencies remain relevant in an ever-competitive world?
- Who are the new competitors and what are the threats in today’s landscape?
- Are brands squeezing out the middleman?
- What is the opportunity for in house teams?

Robin Whalen, President, Church+State
Matan Bik, Director of Business Development for the Nielsen Marketing Cloud and Data Management Platform, Nielsen
Doug Riches, CTO, Thrillworks
Moderator: Mandy Gilbert, Founder & CEO, Creative Niche

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The Future is Mobile; Transactional
Behaviour of the Anytime, Anywhere
Consumer

- Empowering customer payment with security and speed
- Building value adds of personalization and convenience
- Analyzing and planning the adoption of new payment technologies
- Streamlining multiple strategies
- Leveraging Blockchain and other new technologies
- Navigating challenges and opportunities

Jenn Carson, Canada Lead, Rewards, Digital Relationships,Strategic Partnerships and Payment, Starbucks
Emma Schermer Tamir, Co-Founder, Marketing by Emma
Moderator: Sandy Marshall, Partner, Norman Howard

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12:00 PM

LUNCH AND NETWORKING

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1:30 PM

Start – Scale - Sell

Rajen Ruparell, Chairman Co-Founder, Endy
‍Mike Gettis, CEO, Endy
‍Moderator: Amber Kanwar, Anchor and Reporter

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The OMNI Channel Strategies – Customer Experience Across Channels

- Bridging the gap between digital and physical on the customer journey
- Building an efficient fulfillment strategy
- Leveraging technology to think beyond existing channels
- What’s next in customer experience?

Andrew Go, Sr. Director of e-Commerce and Advertising, Home Depot
Tanbir Grover, Vice President, eCommerce & Omnichannel, Lowe's
Michael Eubanks, SVP and CIO, LCBO
Lara Skripitsky, Vice President & Chief Technology Officer, McDonald’s
Moderator: Vish Canaran, Chief Design Officer, Liquid Analytics

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2:00 PM

Disruption as a Tool for Innovation

Cedric Mathieu, Director, Canada, Turo
Kevin Edwards, CEO, SkiptheDishes
Moderator: Daphne De Groot, Co-Founder, CEO, Justo Inc., Brokerage

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Industry Spotlight: Bank as a Retailer

- Building strong client relationships in the new financial and retail landscape
- Growing customer-focused opportunities and business
- Leveraging personalized digital marketing strategies
- Creating a differentiated image in today’s banking world

Andras Lazar, Head of North America Cards Marketing & Digital Acquisition, BMO Financial Group
Tyrrell Schmidt, VP, Global Brand and Customer Experience Officer, TD Bank
Corby Fine, Vice President, Simplii Financial (CIBC)
Moderator: Shannon Thorndyke, VP of Digital, Ehm & Co

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2:30 PM

Keeping Brands Relevant During Transformative times

- Optimizing the convergence of creative, media and data
- Evolving your brand to meet changing consumer needs
- Developing best-in-class cross-screen strategies
- Gaining consumer attention in a crowded marketplace

Alexandre Toulemonde, CTO, Decathlon Canada
Agnes Roter, Marketing Director, The Source Stephen Bailey, CMO, John Fluevog Shoes
Moderator: Amy Laski, Founder and President, Felicity

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The World of Data – Leveraging Data for Better Decision Making

- Protecting data integrity, security and privacy
- Setting up efficient data handling and integration
- Optimizing Metadata
- Gaining insights beyond consumer information
- Harnessing predictive analytics and other tools and strategies for mining data
- Building customer centricity and ROI
- Defining the role of third parties in gathering data – who owns the data?

Bala Gopalakrishnan, Chief Data Officer, Pelmorex Data Solutions
Kiran Patel, CTO, WGSN
Alvin Jin, Director of Data Science, Lift & Co
Evgeniy Osipov, CEO, Promorobots Inc

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3:00PM

AFTERNOON NETWORKING BREAK

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3:30 PM

Building a Culture of Innovation and Future Proofing your Business

- Building awareness of your customer’s journey
- Driving personalization and customization
- What does the future customer experience look like?

Oisin Hanrahan, Co-Founder & CEO, Handy
Moderator: Amy Laski, Founder and President, Felicity

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MARKETING'S NEXT FRONTIER: AUDIENCE & OUTCOMES

- Capitalizing on what’s next in marketing technology
- Effectively engaging audiences across screens
- Quantifying advertising impact down to the dollar
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Damian Garbaccio, Executive Vice President, Advertiser Direct and Marketing Cloud, Nielsen

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4:00 PM

Day One Closing Keynote

- Marketing Is Coaching

Cody Royle, Author, AFL Coach

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Winning with CRO: Key Pillars of A Successful Conversion OPTIMIZATION Program

Sameer Sinha, EVP, Revenue, VWO

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4:30 PM - 6:30 PM

LIVE MUSIC

Weaves in concert

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2019 Agenda

DAY 2 – MARCH 7, 2019

8:30 AM

REGISTRATION

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9:15 AM

opening remarks

Michael Hainsworth, Reporter

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Opening Remarks

Sandy Marshall, Partner, Norman Howard

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9:30 AM

Opening Keynote

Lauren MacDonald, Chief Marketing Officer, IKEA Canada

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Unlocking Deep Marketing Insight by Connecting Online and Offline BEHAVIOR and Applying AI

Bala Gopalakrishnan, Chief Data Officer, Pelmorex Data Solutions

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10:00 AM

Cannabis Spotlight –The Next Big
Thing in Retail

- How to keep up your game in a competitive market
- Setting up retail
- Navigating regulations
- Understanding the power dynamics
- Building brand differentiation

Ray Gracewood, Chief Commercial Officer, Organigram
Nick Pateras, Vice President of Strategy, Lift & Co
Monica Chadha, National Cannabis Leader, EY
Jeremy Potvin, CEO andCo-Founder, Weedbox
Moderator: Matt Humphreys, CXO, Diff

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The In Store Experience: 4.0
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- How does store design tell the brand story?
- Building an exceptional in-store experience from start to finish
- Getting started and building on the success
- Changing focus from a place to display products to an experience of customer discovery

Ambles Kwok, Vice President of Technology and Digital Innovation, Indigo
Kathy Davey, Head of Communication and Interior Design, IKEA
Jennifer Smith, SVP Technology & Operations, Cineplex Digital Media
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10:30 AM

How Brands are Using Marketplaces to Expand

- Finding your audience
- Transforming to a transactional business model
- Understanding customer’s journey and experience
- Integrating retail processes and systems
- Beyond bricks vs clicks: the rise of’ Unified Retail’

Robert Bigler, COO & Head of Product,
eBay Canada
Courtney Lawrence, Director of Insights, Whitespace, Lululemon athletica
Jennifer LaForge, General Manager, Ebates.ca
‍Ted Salter, National Leader of Consumer Products & Retail, EY
Moderator: Emma Schermer Tamir,Co-Founder and Chief Creative, Marketing by Emma

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Diversity Panel – How Are immigrants
Adding Value to Canadian Retail Sector

- Identifying, analyzing and seizing opportunities
- Building and growing successful businesses - lessons learned
- Differentiating your brand in a competitive market

Dr. Mohamad Fakih, President & CEO,
Paramount Fine Foods
Daphne De Groot, Co-Founder, CEO, Justo Inc., Brokerage
Moderator: Daniela Kelloway, Founder & CEO, ClutchPR

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11:00 AM

Finding, Recruiting & Retaining Talent

- Finding the right talent to succeed
- Attracting and keeping great talent in a competitive landscape
- From CIO’s to CTO’s: what are the next big roles in retail?
- Is tech talent replacing creative talent in the retail hierarchy?
- Who are the real value builders in retail today?

Natasha Koifman, President, NKPR
Stephanie Florio, Co-Founder,Swob
Libby Garg, Co-Founder & CEO, WorkSolute
Moderator: Mandy Gilbert, Founder & CEO,
Creative Niche

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Always-on Inspiration

Join Pinterest’s Country Manager for Canada and the CEO of Mediacom Canada as they discuss the notion of always-on inspiration in retail. This session will dive into what role inspiration plays in building great brands, and what it is retail brands must do to show up in authentic ways at every stage of the consumer purchase journey

Erin Elofson, Canada Country Manager, Pinterest
Kevin Johnson, CEO, MediaCom Canada

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11:30 AM

Don’t Look Now; You Just Missed Another Customer Moment

- Customer moments – that magical instance when people, events, content, and technology all align to allow a customer to truly connect with your brand.
- Consumer expects a contextual experience at the very moment he or she needs it.
- Learn tools you need to beat your competitors in this new, personalized customer-centric paradigm.

Doug Riches, CTO, Thrillworks
Karen Wood, COO, Thrillworks

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Agile, Adaptable and Amazing: How to Build Your Marketing A-Team

- Create a team that embraces change in a fast-moving environment
- Drive collaboration towards a mutual goal
- Develop an effective Martech ecosystem

Tara Wilkinson, Director of Marketing, Best Buy Canada

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12:00 PM

Personalizing Experiences in a Headless World

- Demystifying headless and why you should care
- The ingredients to getting to individual personalization
- Building a personalization roadmap for your experiences
- Best practices on getting started with personalization

Joe Henriques, President of North America, Jahia

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SHOWCASE BY SNAPCHAT

Marni Schapiro, Directorof Retail, Snapchat

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12:15 PM

showcase

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Mastering Modern Work for the Enterprise

- How top organizations are transforming to keep up with a quickly evolving workplace
- Why a work system of record is critical to productivity
- How to conquer disconnection and truly collaborate
- How to focus on automating process and improving the status quo

Jake Wells, Senior Value Engineer, Workfront

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12:30 PM

Presentation by Yext

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The Unboxing Experience

George Perreira, VP of Digital Print and Client Experience, Whitebird

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12:45 PM

LUNCH AND NETWORKING

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2:00 PM

Are ‘CorpSumers’ Here to Stay? Welcome
to the Age of the Social Conscious

- Engaging ‘CorpSumers’ with insight, value, and authenticity
- Building the business for change - the importance of transparency
- How to walk the talk between bravery and bravado

Alyssa Kerbel, President, Mini mioche
Astrid Henninger, Director of Brand
Marketing, Jenny Bird
Mackenzie Yeates, Co-Founder and Creative Director, Kotn
Moderator: Dr. David Dunne,
Professor; Director MBA Programs,
University of Victoria

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The Changing Role of IT in the Era of Digital Transformation

Rajesh Ganesan, Director of Product Management, ManageEngine OnDemand

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2:30 PM

Advertising Strategies for the New Consumer

- Building the next generation demand center for B2C and B2B
- Creating a culture to empower a seamless customer experience
- Harnessing profitable growth in a new era

Justin Cohen, Senior Director of E-
Commerce, Aldo
Ian Rosen, Vice President, Digital &
Strategy, Harry Rosen
Courtney Lawrence, Director of Insights, Whitespace, Lululemon athletica
Moderator: Matt Di Paola, Managing
Director, Canada, Huge

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The Future of Retail – A Disruptive Retail Model

- Leveraging personalization to build a better customer experience Identifying opportunities to grow your bottom line
- Enabling product discovery
- Building customer loyalty in a cluttered landscape

Michael Van, CEO & Co-Founder, Furnishr
Justin Thouin, Co-Founder & CEO,
LowestRates.ca
Moderator: David Zietsma SVP, Strategy & Performance, Jackman Reinvents

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3:00 PM

Connecting with next cohort of
consumers – Millennials and Gen Z

- Impact of influencer marketing
- Understanding Millennial footprints- choices, preferences and behaviours
- Finding Gen Z – the creators and buyers of tomorrow’s world
- Future proofing your brand against new platforms
- Strategizing engagement vs. acquisition vs. cash flow

Mathew Micheli, Co-founder, Viral
Nation
Joe Gagliese, Co-founder, Viral Nation
Emma Schermer Tamir, Co-Founder, Marketing by Emma
Moderator: Ross Hugessen, Senior Vice-President, Ipsos

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Have Digital Strategies and Brand Strategies Merged?

- Bridging the divide between digital strategy, retail strategy and business strategy
- Understanding how employees and customers socialize and behave today
- Developing a culture and mindset to deliver a customer-driven experience across all touch points and channels, from branding to media to retail

Darren Solomon, Vice President of Creative Strategy & Marketing, Cineplex Digital Media
‍Jessica Armstrong, Vice President of eCommerce, Maple Leaf Foods
‍StephenBailey, CMO, John Fluevog Shoes

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3:30 PM

AFTERNOON NETWORKING BREAK

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4:00 PM

Two Sides of the Same Coin; User
Experience and Brand Design

- UX as a core component of product offering
- Creating more than tech or tactical component through a strategic approach

Deepika Malik, VP User Experience &
Design, Cineplex
Hasan Ahmad, Principal Consultant, Aquent DEV6
Christian Magsisi, SeniorDirector of Technology & Digital, Maple Leaf Sports & Entertainment
Moderator: Matt Humphreys, CXO, Diff

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MAstercard session - Building A DIGITAL Customer Experience from End to End

- Engaging today’s consumer in a world where physical and digital converging.. fast!
- Delivering on consistency, ease and security throughout the payment journey
- Driving real change in today’s market – differentiating between noise and signals

Sukhmani Dev, VP, Digital Payments & Labs, Mastercard Canada

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4:30 PM

Innovative Future of Retail

Roy Sebag, Founder & CEO, Menē Inc
‍Moderator: Michael Hainsworth, Reporter

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Closing Keynote

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