2022 Agenda

Download the DX3 2021 Brochure

The following is our 2022 Agenda.

DX3 Retail Submit

DX3MARKETING & INNOVATION SUMMIT

Generational Summit

8:00

BREAKFAST & REGISTRATION

8:55

Welcome Remarks

9:00

Keynote – Vision for the Future of Retailing after the Pandemic
  1. ModernRetail and its Challenges
N/A

9:00

Keynote – New Marketing Trends
  1. Beyond Digital Marketing
N/A

9:00

Keynote – Significant Trends Shaping the Generations
  1. Split of Characteristics of each generation
  2. How is it significant to retail and marketing?
N/A

9:30

Keynote – Tech perspective
  1. Role of new technologies
  2. How do you tech proof your business
N/A

9:30

Keynote – New Marketing Trends
  1. Role of new technologies
  2. How do you tech proof your business
N/A

9:30

Keynote – Tech Perspective
    N/A

    10:00

    Resilient Retail
    1. Are we out of the woods?
    2. How can you constitute resilience in your business?
    David Edward Fellin, Canadian Commercialization Manager, CSD, Royal Unibrow
    Taleeb Noormohamed, CEO, Jane

    10:00

    A Perfect Martech Eco System to enable Exceptional Results
    1. Role of Agile Marketing in Proving Value     before Increasing Sales
    2. Building  DTC Martech
    Stephen Lukac, MarketingDirector, INDOCHINO

    10:00

    Resonating with Brands
    1. Usage of Knowledge of already Invested in Brands by Gen Z
    2. Driving factors for the brand to fit on app/website and lifestyles of Gen Alpha
    N/A

    10:30

    Funding Retail Growth - Investor Perspective 
    1. Key growth indicators 
    2. Successes and lessons learnt
    3. What makes a good retail business? 
    4. Business or business team, what do you invest in? 
    N/A

    10:30

    Building Brand Connection Through Social Impact
    1. What is at stake for companies that meet or exceed audience expectations for social impact
    2. Hallmarks of an effective social impact strategy
    3. How CMOs can best mobilize employees and other     important audiences to amplify social strategy
    Tonya Lagrasta, Senior Director, Corporate Social Responsibility, Loblaw Companies limited

    10:30

    Interaction with Brands; Mapping Methodologies
    1. Use of User-Friendly Purchase Process
    2. Determining factors for user return on website/app
    3. Significant Features on Website/app to map latest Technology
    N/A

    11:00

    Morning Networking Break

    11:30

    Online Grocery Shopping, the Latest Battle field for E-Commerce Giants
    1. Is it the new normal?
    2. Channels used from farm to table
    3. Quality of produce and speed of delivery
    Julie Filion, Head of Marketing, Sobeys

    11:30

    Redefine Marketing’s Role as Business Builder
    1. How to identify significant changes in the role of marketing as a business builder
    2. How to harness marketing’s expanded Role and accelerate Marketing’s Contribution to Growth
    Johnny Russo, President, The Kersheh Group
    David Lui, CEO, KORITE

    11:30

    Bold Marketing Investment During COVID 19
    1. Invest in Marketing Campaigns to attract Gen Z and Gen Alpha
    2. Revamp Strategies 
    3. Reallocation of spending on Digital Channels 
    N/A

    12:00

    Purpose Driven Businesses
    1. Rise of value-based retail and retailer
    2. Are purpose driven businesses destined to be small/medium?
    3. The new conscious consumer
    N/A

    12:00

    Is Customer Experience (CX) the New Competitive Advantage
    1. Let your CX drive your marketing
    2. Internal and external factors impacting CX
    3. New tools and technologies
    4. Offering Multi-Sensory Experiences
    5. Utilizing AR/VR 
    N/A

    12:00

    Convenience and Value for Increase to Gen Alpha
    1. Emergence of Early Digital Native Brands
    2. Capitalization on Ongoing Digital and Mobile Surge
    N/A

    12:30

    Social E-Commerce
    1. 41%shoppers bought things online they would usually buy in store
    2. Creating native shopping experiences on social media platforms
    3. Are social platforms the new distributers and would demand percentage of sale?
    4. Who own the customer and customer data?
    Tara Conway, VP, The Source

    12:30

    Grow Revenue through a Connected Commercial Strategy
    1. Post COVID-19 Buying Dynamics
    2. Innovative Practices to Respond Effectively
    Jeremiah Curvers, CEO & Co Founder, Polysleep
    Corine Lalonde, Director, SAQ

    12:30

    Evolution of E Commerce for Gen Z after Pandemic
    1. Seismic Shift in Consumer Spending
    2. Marketing Strategies while Consumers are Winnable
    N/A

    13:00

    Networking Lunch

    14:00

    Innovation Showcase
    1. Transformative technology companies will pitch their innovative solutions and share insights on future trends.

    14:30

    New Growth Opportunities - A Subtle Shift for Small Businesses     
    1. Shift in consumption habits
    2. Shift in small business strategy
    3. Online opportunities have no borders
    Robert Bigler, GM, ebay

    14:30

    Fearless Female Entrepreneurs
    1. Has the glass ceiling been shattered?
    2. How has female leadership impacted entrepreneurship?
    3. Impact of COVID-19 on women entrepreneurs
    4. Is COVID-19 not gender neutral?
    5. Building a business on your own terms.
    Robin Kovits, President, Baskits

    14:30

    Development of Demand Supply Dynamics Strategy
    1. Profitability Provision of focused SKU’s and Retail Channels
    2. Pre Covid 19 Media Plans VS re negotiable $$
    N/A

    15:00

    New Shopping Tools
    1. Is online shopping all about screen time?
    2. Integrating shopping channels and products into home voice devices
    N/A

    15:00

    Influencer Marketing – Evolutions & Trends?
    1. Have we gone beyond selfies and catchy hashtags?
    2. Is raw authenticity here to stay or is it another mirage?
    3. Is it about widest reach or finding your tribe?
    N/A

    15:00

    Use of Digital Dynamism with Gen Alpha
    1. Why it’s the next logical step when it comes to engaging with customers
    2. How to get started using data purposefully to bridge and connect all experiences related to the customer
    3. The challenges of doing digital dynamism well and how to overcome them
    N/A

    15:30

    NETWORKING BREAK

    16:00

    Digital Natives in an Analogue World?
    1. Transition from digital to traditional storefront
    2. Do apparel retail require physical presence?
    3. Is it merchandize play or brand play?
    Andrew Witkin, President, StickerYou

    16:00

    The Immersive hyper-Tailored Shopping Experience Customers Crave
    1. How to align inventory, marketing to support accurate and timely order management
    2. Navigating Search Engines to stay at the top of the page
    N/A

    16:00

    Brand Loyalty Reformulation
    1. What does their loyalty look like? How to get it?
    2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
    3. Transparency and Accuracy of information
    4. Two-way, 24/7 digital connect
    N/A

    16:30

    Experiential Retail
    1. Giving customer consistent and memorable experience
    2. Can large retailer experience experiential journey?
    3. Is it  small business play?
    N/A

    16:30

    Deliver on the Promise of Customer Experience Innovation
    1. Optimize right data to measure success
    2. CX investments that enhance organization
    3. Meet customers where they are
    N/A

    16:30

    Gen Alpha - Women on the Web
    1. Leveraging social media for customer attraction
    2. Creatively control social media to effect change in marketing strategies
    Dan Hannigan-Daley, CEO, SportsInfo Solutions

    17:00

    END OF DAY ONE

    DX3 Retail Submit

    DX3MARKETING & INNOVATION SUMMIT

    Generational Summit

    8:00

    BREAKFAST & REGISTRATION

    8:55

    Recap

    9:00

    Keynote – Retail Thought Leadership 
    1. Status of Retail Today
    2. What does the future look like?
    3. Has retail changed fundamentally post pandemic?
    N/A

    9:00

    Keynote – Uncover Patterns in Emerging Marketing Trends
    1. Incorporate Innovative Insights to the Ideas     in Pipeline 
    2. Wide Reaching Effects of Impactful Marketing     Trends
    N/A

    9:00

    Keynote – Significant Trends Shaping the Generations
    1. Split of Characteristics
    2. Struggles to follow conventional work-life methodology
    3. Struggles to create real world traction
    4. How is it significant to retail and marketing? 
    N/A

    9:30

    Keynote – Tech perspective
    N/A

    9:30

    KEYNOTE – Tech Perspective
    N/A

    9:30

    Keynote - Tech Perspective
      N/A

      10:00

      Relentless Adaptation – Retail Tech Trend Shaping our Fast Future
      1. New technologies to satisfy shifting consumer needs, habits, and expectations
      2. Global Retail Trends Pivotal for retailers to harness for years to come
      3. Future of Voice Commerce, Retail Robots, Social Commerce and XR     Experiences
      N/A

      10:00

      Rebalancing Channels for a Best -in-Class Digital Marketing Strategy
      1. Which channels marketers are shifting budget to?
      2. Build marketing mix that delivers success beyond your peers
      N/A

      10:00

      Delivery as Competitive Advantage
      1. How your E commerce Strategy can successfully convert them
      2. How to attract targeted audience
      3. Identify key factors of marketing
      4. from social media for Gen Z
      5. traditional media to Millennials
      N/A

      10:30

      Retail Customization & Personalization
      1. Customer Loyalty can be influenced by products     and services that optimize personalization
      2. Role of Technology in accelerating personalization.
      N/A

      10:30

      Branding Begins Within
      1. Embody and live your values within the brand
      2. Igniting passion internally to generate loyalty externally
      3. Does doing the right thing add to the bottom line?
      N/A

      10:30

      Identify in between Generation, “Gen Xers”
      1. Impacts of ignoring Gen Xers
      2. Keep an account of Gen Xers stats on:
      3. Financial stability
      4. Security
      5. Use of Internet to Research Business
      6. Preference of more Personal and Authentic Marketing
      N/A

      11:00

      Networking Break

      11:30

      Using the Pop-Up Store Experience to Develop Deeper Relationships
      1. Significant growth of Pop-Up stores amid COVID 19
      2. Steps to make brand a reality through Pop-Up Stores
      3. Quality of produce and speed of delivery
      N/A

      11:30

      Beyond the Specialist Silo – Moving Digital Marketing to the Center of Enterprise
      1. Current Strategic objectives and responsibilities of the digital marketing leader
      2. The key execution challenges that digital marketing leaders face from existing and as - yet unknown disruptive changes
      3. The Changing Scope and Interdependencies of Digital Marketing Leaders to acquire and retain customers
      N/A

      11:30

      Marketing to Millennials
      1. The Nostalgia Effect
      2. Surviving the ad blocker
      3. Overcoming digital saturation
      4. New Channels and New Platforms
      N/A

      12:00

      Earning Loyalty and Trust in Retail
      1. Building Diverse Teams that Challenge Status Quo
      2. Embracing Innovation to drive High performance
      N/A

      12:00

      West Coast Innovation
      1. How Food Industry is Turning Over a New Leaf
      2. Shift in Eating Patterns
      3. Sustainable Food Trends
      Leslie Ewing, Executive Director, Plant-BasedFoods Of Canada

      12:00

      #Millennials
      1. Will millennials kill the physical store? Online shopping, Subscription services.
      2. Ownership shift: Renting/Leasing instead of buying assets
      3. Value driven: ethnically sourced products, hand-woven, non-mass-produced products, focus on health and wellness, experiences over things.
      N/A

      12:30

      Supply Chain Navigation
      1. Effective Hub and Spoke Model Delivery System
      2. Integrating driverless technology in fleets to enhance delivery options 
      3. Fulfill Supply Chain Rules with AI based system
      N/A

      12:30

      Single Customer View
      1. Who owns customer – marketing or product?
      2. Single customer view across functions
      3. Rise of Customer Data Platforms (CDP
      N/A

      12:30

      Next Gen F&B
      1. Ethically sourced, Organic food
      2. Allergies and Options
      3. Cloud kitchens
      4. Limited time Pop-ups
      5. Hyper-personalization of food 
      N/A

      13:00

      Innovation Showcase
      1. Transformative technology companies will pitch their innovative solutions and share insights on future trends.

      13:30

      Networking Lunch

      14:30

      Diversity in Small Business and Start-up Movement
      1. Are opportunities equal and fair? How do you succeed if they are not? 
      2. How diversity helped people of color to bring products to market?
      3. Transition from an employee mindset to an     entrepreneur mindset. Is the change a total game-changer?
      N/A

      14:30

      Delivery, Digital and ECommerce – Biggest Marker of Success or Failure
      1. Top Marketing Stressors and how to avoid them
      2. Manage the urgency curveball
      3. How to scale more affordably
      N/A

      14:30

      Marketing to Gen Z: How to connect and resonate with this new generation
      1. The Unfiltered Generation: Real people, real voices, real experiences
      2. Creativity at its best: Beating the 8 seconds attention span
      3. The fall of Celebrity influence
      4. Active Engagement
      N/A

      15:00

      Payments – Middle & Center
      1. Innovations and disruptions in payment methods
      2. Eliminating frictions and improving ease of transactions 
      3. Consumer and Merchant data security and safety remain paramount
      N/A

      15:00

      Champion Everyone’s Right to Feel Good
      1. Suit the needs of Broad Customer Base
      2. Elevate Personalization Game
      3. Achieving Personalisation at a Grand Scale
      4. One to One Marketing being propelled by AI
      Tyler Handley, CEO, Inkbox

      15:00

      How it took a Pandemic to put the “Social” back on social media
      1. Skills to create businesses, followings and opportunities
      2. Enablement of participation of all demographics with the arrival social platform
      3. Strategies to run social media and business in a post pandemic world
      N/A

      15:30

      NETWORKING BREAK

      16:00

      Self care and Personal Health Retail
      1. Tools and technologies available today
      2. Is this category here to stay in an uncertain world post pandemic
      3. Is it merchandize play or brandplay?
      N/A

      16:00

      Customer Retention
      1. What is each customer worth?
      2. Most effective tools for retention
      3. Whey spend money on existing customers.
      N/A

      16:00

      From Passion to Purpose
      1. Passion driven business to scale 6 figure incomes online
      2. Transformation of hobby to brand online brand building
      N/A

      16:30

      How CPG Giant is building out a portfolio of Brands - Diversification Operation
      1. Tracking Consumer Insights
      2. Disrupting Categories and Serving Consumers Better, Scale and Successfully grow
      N/A

      16:30

      Buyer & Change Enablement Content to Meet Demand Generation Objectives
      1. Objectives that fuel Customer Acquisition and Retention Goals
      2. The Changing Scope and Interdependencies of Digital     Marketing Leaders to acquire and retain customers
      N/A

      16:30

      Gen Z is Redefining Brand Loyalty
      1. What does their loyalty look like? How to get it?
      2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
      3. Transparency and Accuracy of information
      4. Two-way, 24/7 digital connect
      N/A

      17:00

      End of the Conference

      DX3 2021 Sponsors and Partners