2022 Agenda

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The following is our 2022 agenda.

RETAIL SUMMIT
Presented by altavia.cloudraker

MARKETING & INNOVATION SUMMIT
Presented By Brainlabs

9:55

Times are EST

Welcome Remarks

10:00

The Power of Discovery in Driving Commerce
  1. How digital surfaces have become the epicentre of product discovery and transformed the shopping journey
  2. How digital can drive discovery and create personalized experiences that transcend eCommerce alone
  3. What businesses can do to meet consumers where they are today, and prepare for the future
Leanne Gibson, Head, Retail, eCommerce and CPG, Meta Canada

10:30

Driving Change Through the Lens of the Customer
  1. Getting started: The steps you can take to provide a cohesive experience for your customers
  2. Navigating change internally: Winning hearts and minds to drive adoption
  3. Pursuing customer centricity: Incorporating the customer into everyday decision making
Zack Piotrowski, Director, Omni-Channel Enablement and Experience, The Source
Mike Debnar, Principal, Retail and Digital Innovation, Medallia

10:30

Creative Connections: Relevant Ad Experiences that get Results
  1. Navigating increasing challenges to reach audiences and capture attention
  2. Seeing results by engaging customers where they’ve chosen to organically spend time
  3. Enhancing customers’ experiences instead of disrupting them
Tamir Bar-Haim, Managing Director and Head of Global Expansion, Advertising, Amazon
Christopher Walton, Head of Sales, Twitch Canada

11:00

Leading a Heritage Brand into the Future
  1. Leading an iconic heritage brand into the future
  2. Managing change in big and small ways through values-driven transformation
  3. Recognizing International Women’s Day by breaking the bias with honesty and transparency
Meghan Roach, President and CEO, Roots Corporation

11:00

Debating Loyalty: How to Create A Winning Proposition For Your Customers & Your Brand
  1. Loyalty today
  2. Loyalty in Canada: Good Life Fitness, Canadian Tire and Scene+
  3. Collaborative Commerce: The future is collaborative
Jed Schneiderman, SVP, Business Development, Kognitiv
Steve Allmen, President and Co-Founder, Loyalty & Co.

11:30

Panel: Payment Trends: How it Impacts your Conversions and CX
  1. Decoding payment methods and what it means for your business
  2. Enhancing the checkout experience to increase CLV
  3. Best practices to get new customers while keeping costs down
Sourabh Malik, VP, Global CPG Business, Tim Hortons
Carlos Zappien, CEO, Westmount Solutions
Mark Tiainen, Head, DirectPay
Moderator: Robert Hyde, CEO, Payment Source

11:30

Panel: Marketing Begins with Knowing Your Customer Segment
  1. Targeting specific consumers based on their circumstances
  2. Tailoring customer communications
  3. Creating personal, human connections by defining consumer segments
Uri Gorodzinsky, Country Manager, Amazon Ads Canada
Michael Oliver, National Manager, Brand Communications, BMW Group Canada
Jennifer Douglas, Vice-President, Digital, Head of Audience & Analytics, Media Experts

12:00

Panel: Resilient Retail
  1. Adapting to an increasingly human centric shoppers journey
  2. Thinking about physical footprint versus e-commerce
  3. Exploring efforts to better understand customers needs
Dave Mazzone, VP, Marketing, Staples Canada
Mark Spencer, SVP, Commercial Operations, Jane
Tara Scott, VP, Commercial Growth Strategy and Execution, Coca-Cola Canada Bottling Limited
Moderator: Steve Croth, Managing Director, Canada, ZIP

12:00

Panel: Injecting Creativity into Your Digital Marketing Strategy
  1. Exploring ways to capture the attention of customers in seconds
  2. Implementing creative strategies which engage audiences
  3. Viewing digital as more than just metrics
Lindsay Knight, Director, Marketing Strategy and Communications, The Source
Steve Miller, Executive Creative Director, VP, Partner, FUSE Create
Bob Park, Chief Brand Officer, GE Appliances Canada
Corby Fine, VP, Digital Marketing and Sales, Bell
Moderator:  Victor Amorim, Group VP, GMP, Brainlabs

12:30

Zen Break

12:45

Panel: Funding Retail Growth: Investor Perspectives
  1. Key growth indicators that investors look for
  2. What makes a retail business a desirable asset?
  3. Business or business team, which do you invest in?
Anis Uzzaman, CEO, Pegasus Tech Ventures
Janét M. Aizenstros, Executive Chairwoman, Investor and Financier, Ahava Holdings & Ventures
Philip Douglas, Managing Director, Canada, Blue Owl Capital
Moderator: Hifazat "Faz" Ahmad, President, DX3

12:45

Panel: The Next Era of Marketing
  1. Spreading your message and amplifying your content
  2. What are smart marketers doing to build creative and competitive advantages?
  3. What does the marketing workforce of the future look like?
Nicole Athanasopoulos, Founder and Director, Nulink Media
Galen Davies, VP, Brand and Commercial Strategy, MLSE
Stephan Lukac, Director, Marketing, INDOCHINO
Rob Balsom, VP, ClientStrategy, Nielsen Media, Sports & Entertainment
Moderator: Susan Irving, CMO, Kruger Products

13:15

Panel: The CX Journey
  1. Adding value to your customer experience
  2. Understanding what customers are looking for from their favourite brands
  3. Meeting your market in new ways and new places
Cynthia Wong, AVP, Digital Product Management, Canadian Tire Corporation
Jessica Baratta, Lead, UX Research, PC Express, Loblaw Digital
Jose Ribau, EVP, Digital and Innovation, Cadillac Fairview
Moderator: Mike Debnar, Principal, Retail and Digital Innovation, Medallia

13:15

Panel: The Evolving Role of CMO
  1. How are emerging technologies shaping and changing the face of marketing?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities when growing a brand for today
Andrea Hunt, EVP, CMO, Arterra Wines Canada
Frederick Lecoq, CMO, Sporting Life  and Sporting Life
Trinh Tham, CMO, HarryRosen
Moderator: Jed Schneiderman, SVP, Business Development, Kognitiv

13:45

Bank Payments: The Next Innovation Set to Disrupt Canadian eCommerce Checkouts
  1. BNPL, Wallets, Cards- Demystifying the payment landscape
  2. Innovation in e-Transfer and why customers love this
  3. How merchants are using Payments to reduce cart-abandonment & increase revenue
Mark Tiainen, Head, DirectPay

13:55

Why Retailers are the Most Critical Part of Retail Media
  1. How the growth in online shopping and the importance of the retail website will grow the retail media industry by 4x in 4 years
  2. Why shoppers and brands love retail websites
  3. Predictions on what’s next to come
Michael Greene, VP, Global Product Solutions, Criteo
Rose Pannozzo, Sales Director, Retail Media, Criteo

13:45

How RFID Elevated Store-Level Inventory Management  
  1. Why have many Apparel & Footwear leaders embraced RFID?
  2. Why is its use rising in Home Goods, Personal Electronics, Toys, QSR/Grocery?
  3. Why it’s a win for consumers and store employees
Marshall Kay, Founder, RFID Sherpas and Retail Contributor, Forbes

14:15

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Whitney Bansin, CEO, The Wild Collectives
Bili Boboe-Balogun, Founder, Tribe Beauty Box
Alena Jenkins, President, FivePoint Cannabis LTD
Michelle Shemilt, Founder and CEO, Numi
Nisha Grewal, Founder and CEO, Ambari Beauty
Moderator: Krista Webster, President and CEO, Veritas Communications

14:15

Panel: Building Consumer Trust and Valuing Privacy
  1. Who owns data?
  2. Harnessing a privacy-first marketing strategy
  3. Meeting compliance requirements
  4. Building trust with customers through transparency
Aviva Klein, VP, Digital Payments and Cyber and Intelligence, Mastercard
Frédérique Desruisseaux, Director, Legal Affairs and Country Data Privacy Head, Novartis Pharmaceuticals Canada Inc.
Moderator: Susan Gaudi, General Counsel, Caravel Law

14:45

Panel: Online Grocery Shopping: The Latest Battlefield for
E-Commerce Giants
  1. Getting your customers comfortable with grocery delivery
  2. Channels used from farm to table
  3. Achieving quality of produce and speed of delivery
Alex Marshall, VP, Product, UX and Digital Services, Loblaw Digital
Perri Chaikof, Director, Customer Marketing, Ada
Howard Migdal, COO, SkipTheDishes
Neil Cuggy, President and COO, Goodfood
Moderator: Martin Landry, Managing Director, Stifel Financial Corp

14:45

Panel: Branding Begins Within
  1. Embody and live your values within the brand
  2. Igniting passion internally to generate loyalty externally
  3. Does doing the right thing add to the bottom line?
Ariel Garten, Founder and Chief Evangelism Officer, MUSE
Jacqueline Dinsmore, Co-Owner and Founder, FlapJackKids
Diane Laberge, VP, Marketing, Partake Brewing
Moderator: Stephen Kiely, CEO, Dentsu Creative

15:15

‍Times are EST
Program continues to DX3 Talks

RETAIL SUMMIT
Presented by
altavia.cloudraker

MARKETING & INNOVATION SUMMIT
Presented By
Brainlabs

GENERATIONAL SUMMIT

9:55

Times are EST
Welcome Remarks

10:00

Being a Purpose-Driven Brand
  1. Architecting your organisational strategy based on corporate and cultural goals
  2. Uniting your purpose across channels using purpose driven leadership
  3. Building the right supporting organisational structure for your brand 
Sarah Jordan, CEO, Mastermind Toys
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

10:00

5 Future-Proof Themes for 2022
  1. How Dentsu began charting long-term consumer trends shaping the next decade
  2. How are brands planning to recover and grow?
  3. Exploring Dentsu’s 5 key themes that brands can leverage to future-proof their business
Jeff Greenspoon, President, Solutions, Americas and CEO, dentsu Canada

10:00

The Brand Interaction Gap
  1. Dive into the 5 big ideas behind an automation-first world
  2. The importance of interacting with your employees the way you do with your external stakeholders
  3. The future of brand interactions and how to make your brand stand out from the rest
Michael Setticasi, VP, Partnerships, Ada

10:30

Translating Customer Expectations into an Incredible Digital Shopping Experience
  1. How has convenience been redefined?
  2. What conveniences have emerged from COVID-19 that are now a new normal?
  3. Rethinking omnichannel capabilities
Brad Davies, Director, E-Commerce, Platform Product Manager, Grand & Toy
Sari Deckelbaum, VP, eCommerce, Sleep Country Canada/Dormez-Vous
Moderator: Mohsen Dezyanian, President, Empathy Inc.

10:30

Superior Consumer Experiences Start with Understanding Consumers
  1. How P&G uses data to develop superior consumer experiences
  2. Why we need a consumer-centric measurement ecosystem
  3. What constructive disruption is needed to better serve Canadians
Bethanie Butcher, VP, Marketing, Brand Operations, Analytics and Insights, P&G Canada

10:30

Sonic Science: What Neuroscience Says About the Power of Digital Audio
  1. Explaining the unique power of sound with science
  2. Case study: Spotify and Neuro-Insight research partnership
  3. Breaking down why sound—specifically, digital audio—has such a distinct impact
  4. Exploring opportunities for marketers
Ivan Pehar, Head of Canada, Ad Sales, Spotify

11:00

Panel: Top Trends in Retail for 2022 and Beyond
  1. The impacts of values-based consumerism on brands
  2. Is the surge in online shopping here to stay?
  3. Executing the shopping experiences that customers want
  4. How can we keep up with delivery demands?
Marshall Kay, Founder, RFID Sherpas and Retail Contributor, Forbes
Wes Wolch, SVP, Marketing, Holt Renfrew
Prabal Majumdar, Director, Insights and Analytics, Walmart Connect
Moderator: Rob Aoki, VP, Marketing, Zip

11:00

Panel: Digital Marketing Trends: Experts Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Daniela Yanez, Director, Digital Operations and Strategy, The Source
Johnny Russo, Chief Digital Officer, Lamour
Kushal Shah, Founder, Sonic Growth Inc.
Russ Rickey, VP, Strategy, McCann Canada
Moderator: Jason Stein, Head, Sales, AdTheorent

11:00

Panel: The Pivotal Role of Creativity in Young Lives
  1. 'Creativity is Power' - understand a new code of conduct to resonate with Gen Z
  2. The evolution of creativity through the ages and its place in culture
  3. How brands and businesses can become a conduit between creativity and young audiences
Amy Davies, VP, Insights  Publishing, VICE Media  
Iain S. Thomas, Group Creative Director, Virtue Worldwide
Chase Abraham, Sr. Manager, Content and Creative, The Coca-Cola Company

11:30

Panel: Sustainability and Impact
  1. How consumer purchasing patterns are pushing companies
  2. Aligning your products and services to principles
  3. Understanding the impact of ESG marketing
Kim Saunders, VP, ESG Strategy and Community Impact, Canadian Tire Corporation
Moderated By: Phillip Haid, Founder and CEO, Public Inc

11:30

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Ernest Choi, Sr. Director, Loyalty and Digital, Tim Hortons
Casey Wing, Director, Marketing, Zirkova Vodka
Moderator: Roberto Sarjoo, Director, Marketing and Communications, Restaurants Canada

11:30

Panel: Reduce, Reuse, Recycle: Sustainable Retail
Nita Tandon, Founder and CEO, Dalcini Stainless
Jeremiah Curvers, Co-Founder and CEO, Polysleep
Megan Takeda-Tully Founder and CEO, Suppli
Moderator: Tim McGuire, CEO, Mobile Klinik

12:00

Understanding COVID-19’s Impact on Ecommerce and Omnichannel
  1. Behavioral shifts in shopping habits
  2. Embracing emerging technologies that create connections with shoppers
  3. Changes in trending product categories 
  4. Battling Increasing swings in inventory due to shifts in consumer demand
Tara Conway, VP, Omnichannel and Customer Care, The Source
Audrey Gauthier, VP, Marketing and Ecommerce, Little Burgundy
Heather Garand, Director of Sales, Canada, Sinch
Moderator: Corinne Lalonde, Associate Director, e-Commerce and Content Marketing, SAQ

12:00

Panel: Agency 3.0
  1. Evolving the agency model
  2. Facing economic, technological and geopolitical disruption
  3. Navigating between client and agency roles and responsibilities
  4. Flattening agency structures and tearing down silos
Felix Wardene, VP, Director, Creative Technology, Leo Burnett
Adam Seaborn, Director, Sales and Media Operations, Kingstar Media
Nuno Bamberg, SVP, Chief Content Officer, Publicis and SVP, Chief Production Officer, Publicis Groupe Canada
Moderator: Diane Ridgway-Cross, SVP, Growth, Performance Art

12:00

Optimise Your Content for SEO
  1. How can SEO help us understand the voice of the consumer?
  2. Supercharge online engagement with content optimization
  3. Drive your strategy with data
  4. SEO for increased engagement, traffic and conversions
Sergei Moiseev-Liberman, Head, Digital and E-Commerce, Miele Canada

12:30

Fireside Chat: Shifting Retail Travel Experience
  1. Reinventing the travel experience aligned with human motivations and behaviour
  1. Creating new demand space through consumer engagement market insights
  2. Connecting channels meaningfully to establish brand relevance in an overly saturated market
Minh Dan Tran, General Manager, Travel Retail Americas, L'Oréal
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

12:45

Panel: Executive Excellence: Lessons from CEO’s
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders over shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Tyler Handley, CEO, inkbox
Jeremiah Curvers, Co-Founder and CEO, Polysleep
Robin Kovitz, President and CEO, Baskits Inc.
Robin Whalen, President and CEO, Church + State
Moderator: Stephen Brown, CEO, FUSE Create

12:30

Panel: The Digital Shift: Bringing Flyers Online
  1. How COVID-19 has accelerated disruption in traditional retail advertising
  2. How consumer behaviour and digital solutions have prompted businesses to test and learn from new solutions
  3. Hear how industry leaders have leveraged solutions to achieve business impact
Greg Shelly, VP, Enterprise Digital Marketing, Canadian Tire
Sachin Arora, Divisional VP, Marketing Strategy and Insights, The Bay
Moderator: Sarah Owen, Industry Manager, eCommerce, Meta Canada

13:00

Fireside Chat: Unlocking New Market Share
  1. How is Notco thinking about unlocking new market share in new regions
  1. What is most important when thinking about new segments and their relationship to your brand
  2. Are there unique strategies NotCo is using to maintain a consistent brand presence while being relevant to new markets
  3. How is business structuring itself and evolving its culture to be relevant locally
Matias Muchnick, Founder and CEO, NotCo
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

13:15

Panel: Better Together: Accelerating Retail Media Growth Through Innovation
  1. The role of Retail Media Networks in the evolving omnichannel retail industry
  2. How retailers, brands, and media partners can build for today and the future
Dana Toering, VP, Walmart Connect Canada, Walmart
Ian Hewetson, VP, Media, Loblaws
Moderator: Alexandra Penseney, Client Partner, Meta

13:00

Fireside Chat: The Future of Retail is Express
  1. Innovating your customer experiences to engage consumers and grow your brand
  2. Exploring the benefits of expanding your retail formats (vending, brick and mortar, online)
  3. What does the future of retail look like and how can businesses anticipate and adapt?
Chris Zownir, CEO, Express Retail Group Inc. and Managing Partner, Carlo’s Bakery Canada
Moderator: Rania Walker, Founder and President, Front Door PR

13:30

The Retail Worker Shortage
  1. Luring people back into the workforce--and keeping them
  2. Combating the quit rate
  3. Strategies for onboarding and upskilling
Brandon Ram, Senior Director, Global Talent Acquisition, Mejuri
Tracy Paulo-Brown, Director, Talent Attraction and Diversity, Rexall
Nicole Vritsios, Director, Talent and Culture, Indigo
Moderator: Mike Debnar, Principal, Retail and Digital Innovation, Medallia

13:45

Bold Marketing Investment During COVID 19
  1. Investing in Marketing Campaigns to attract Gen Z and Gen Alpha
  2. Revamp strategies to ignite new brand interest
  3. Reallocation of spending to digital and data
Meagen Johnson, SVP, Marketing, Jane
Lori Davison, Chief Marketing and Communications Officer, Royal Ontario Museum
Dustin Hill, Enterprise Account Executive, Contentfly
Tegh Singh Bedi, General Manager, Hipcamp Canada
Moderator: Mohsen Dezyanian, President, Empathy Inc.

13:30

Panel: Mastering Social Commerce
  1. Perfecting the art of monetizing popular trends
  2. Capitalizing on real-life events to create in-demand products
  3. Busting social media success myths
Monica Ruffo, President and CEO, Well Told Health
Kushal Shah, Founder, Sonic Growth Inc.
Kathrin Hamm, Founder and CEO, Bearaby
Moderator: Jacquie Kostuk, Director, Creative Strategy, FUSE Create

14:00

Navigating Supply Chain Challenges
  1. Integrating new technologies to promote transparency throughout operations
  2. Integrating driverless technology in fleets to enhance delivery options
  3. Fulfill supply chain requirements with AI-based systems
Andrew Go, Chief Digital and Data Officer, Staples Canada
Nita Tandon, Founder and CEO, Dalcini Inc.
John Garden, VP, Business Development, Mastercard
Mark Ang, CEO, Bolt Logistics
Moderator: Hifazat "Faz" Ahmad, President, DX3

14:15

Panel: Does Your Brand Stand Behind Great Values?
  1. How did the pandemic challenge brand loyalty?
  2. Impacts from growing consumer awareness and activism
  3. Embracing sustainability, trust, ethical sourcing, and social responsibility
Alyssa Kerbel, Founder and CEO, Mini Mioche
Michelle Watson, Founder & CEO. MICHI
Gimmy Chu, Co-Founder and CEO, Nanoleaf
Moderator: Sarah Haney, Sr. Manager, Marketing and Communications, Trez Capital

14:00

Panel: Celebrity and Influencer Marketing
  1. Why do brands find ​​influencer marketing strategies difficult to navigate?
  2. Tips and tricks for maximizing impact and ROI
  3. New trend towards ‘authentic’ content
  4. How to find influencers and what to pay them
Chanelle Garrow, CEO and Founder, Social Lens Media
Scott Lidbury, Director, Nielsen Sports Canada
Laura Carinci, Head, Brand Marketing and Partnerships, Jenny Bird
Cole Hock, Co-Founder, Up North
Moderator: Lisa Pasquin, President, Craft Public Relations

14:30

Panel: Innovative Business Models 
  1. What are some of the best practices that you are using in B2B marketing informed by B2C?
  2. What similarities are you finding in your end customers that are shared with general consumer behaviours?
  3. What would you recommend other non traditional consumer businesses or B2B businesses prioritize as key marketing initiatives?
  4. What’s the role of technology in your business and how are you thinking about its role in marketing and communications?
Graham Wolch, Director, Tilray
Robert Rochon, General Manager Canada, NotCo
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

14:45

Do’s and Don'ts of Marketing and Search Strategy
  1. Defining a marketing strategy based on your unique needs, wants, and resources
  2. Best practices for creating and nurturing partnerships
  3. Generate leads, drive website traffic, and build brand awareness
Jaylone Lee, Chief Marketing and Communications Officer, Decathlon
Sergei Moiseev-Liberman, Head, Digital and Online Marketing, Miele Ltd.
Ronnie Malewski, Managing Director, NPD Canada
Moderator: Hifazat "Faz" Ahmad, President, DX3

14:30

Open Panel
  1. Details TBA
Speaker TBA

15:00

End of the Conference
Times are EST

DX3 2022 SPONSORS, PARTNERS, EXHIBITORS

Tyler Handley, CEO, inkbox
Bob Park, Chief Brand Officer, GE Appliances Canada