2022 Agenda

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The following is our 2022 Agenda.

DX3 Retail Submit

DX3 MARKETING & INNOVATION SUMMIT

8:00

Breakfast & Registration

8:55

Welcome Remarks

9:00

Facebook - Opening Keynote
  1. Presentation by Meta
Speaker TBA, Meta

9:30

Keynote - The Future of Canadian Retail: Opportunities and Challenges
  1. An overview of how the industry is recovering from COVID-19
  2. Exploring practices, technologies and procedures that are improving retail
  3.  What’s next for Canadian retailers?

9:30

Keynote – Medallia Canada
  1. Role of new technologies
  2. How do you tech proof your business
Speaker TBA, Medallia Canada

10:00

Resilient Retail
  1. Adapting to an increasingly humancentric shoppers journey
  2. Thinking about physical footprint versus e-commerce
  3. Exploring efforts to better understand customers needs

10:00

The State of Canadian Marketing in 2022
  1. Predicting trends for 2022 and beyond
  2. Looking at expected outcomes for social media platforms and marketing tactics
  3. Reflecting on industry changes in 2021

10:30

Panel - Top Trends in Retail for 2022 and Beyond
  1. The impacts of values-based consumerism on brands
  2. Is the surge in online shopping here to stay?
  3. Executing the shopping experiences that customers want
  4. How can we keep up with delivery demands

10:30

Building Brand Connection Through Social Impact
  1. How are emerging technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape your company’s brand

11:00

Morning Networking Break

11:30

Defining Experiential Retail
  1. Is experiential more than just social media shares?
  2. Strengthening your customers’ relationship to your brand
  3. How to capitalize on immersive experiences

11:30

Injecting Creativity into Your Digital Marketing Strategy
  1. Exploring ways to capture the attention of customers in seconds
  2. Implementing creative strategies which engage audiences
  3. Viewing digital as more than just metrics

12:00

Panel: Funding Retail Growth: Investor Perspectives
  1. Key growth indicators that investors look for
  2. What makes a retail business a desirable asset?
  3. Business or business team, which do you invest in?
Doug Brownridge, Executive Advisor, High Impact Firms, BDC
Janét M. Aizenstros, Executive Chairwoman, Investor and Financier, Ahava Holdings & Ventures
Philip Douglas, Managing Director, Ontario, Harvest Portfolios Group
Moderator: Hifazat "Faz" Ahmad,President, DX3

12:00

Panel: The Next Era of Marketing
  1. Spreading your message and amplifying your content
  2. What are smart marketers doing to build creative and competitive advantages?
  3. What does the marketing workforce of the future look like?

12:30

Panel: The CX Journey
  1. Adding value to your customer experience
  2. Understanding what customers are looking for from their favourite brands
  3. Meeting your market in new ways and new places
  4. Enhancing customer support with chatbots

12:30

Panel: Marketing Begins with Knowing Your Customer Segment
  1. Targeting specific consumers based on their circumstances
  2. Tailoring customer communications
  3. Creating personal, human connections by defining consumer segments

13:00

Lunch Break and Networking

14:00

Innovation Showcase
  1. Transformative technology companies will pitch their innovative solutions and share insights on future trends.

14:30

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs

14:30

Bold Marketing Investment During COVID 19
  1. Investing in Marketing Campaigns to attract Gen Z and Gen Alpha
  2. Revamp strategies to ignite new brand interest
  3. Reallocation of spending to digital channels

15:00

Fireside Chat: The Future of Retail is Express
  1. Innovating your customer experiences to engage consumers and grow your brand
  2. Exploring the benefits of expanding your retail formats (vending, brick and mortar, online)
  3. What does the future of retail look like and how can businesses anticipate and adapt?
Chris Zownir, CEO, Express Retail Group Inc.

15:00

Influencer Marketing – Evolutions & Trends?
  1. Have we gone beyond selfies and catchy hashtags?
  2. Is raw authenticity here to stay or is it another mirage?
  3. Is it about widest reach or finding your tribe?

16:30

Online Grocery Shopping: The Latest Battlefield for E-Commerce Giants
  1. Getting your customers comfortable with grocery delivery
  2. Channels used from farm to table
  3. Achieving quality of produce and speed of delivery

16:30

Innovate Your Search Strategy
  1. How marketing roles can directly impact paid search performance
  2. Fixing common issues to improve ROI and revenue growth
  3. Improving your AI marketing strategy to crush the competition

17:00

END OF DAY ONE

DX3 Retail Submit

DX3MARKETING & INNOVATION SUMMIT

Generational Summit

8:00

BREAKFAST & REGISTRATION

8:55

Recap

9:00

Keynote – Retail Thought Leadership 
  1. Status of Retail Today
  2. What does the future look like?
  3. Has retail changed fundamentally post pandemic?
N/A

9:00

Keynote – Uncover Patterns in Emerging Marketing Trends
  1. Incorporate Innovative Insights to the Ideas     in Pipeline 
  2. Wide Reaching Effects of Impactful Marketing     Trends
N/A

9:00

Keynote – Significant Trends Shaping the Generations
  1. Split of Characteristics
  2. Struggles to follow conventional work-life methodology
  3. Struggles to create real world traction
  4. How is it significant to retail and marketing? 
N/A

9:30

Keynote – Tech perspective
N/A

9:30

KEYNOTE – Tech Perspective
N/A

9:30

Keynote - Tech Perspective
    N/A

    10:00

    Relentless Adaptation – Retail Tech Trend Shaping our Fast Future
    1. New technologies to satisfy shifting consumer needs, habits, and expectations
    2. Global Retail Trends Pivotal for retailers to harness for years to come
    3. Future of Voice Commerce, Retail Robots, Social Commerce and XR     Experiences
    N/A

    10:00

    Rebalancing Channels for a Best -in-Class Digital Marketing Strategy
    1. Which channels marketers are shifting budget to?
    2. Build marketing mix that delivers success beyond your peers
    N/A

    10:00

    Delivery as Competitive Advantage
    1. How your E commerce Strategy can successfully convert them
    2. How to attract targeted audience
    3. Identify key factors of marketing
    4. from social media for Gen Z
    5. traditional media to Millennials
    N/A

    10:30

    Retail Customization & Personalization
    1. Customer Loyalty can be influenced by products     and services that optimize personalization
    2. Role of Technology in accelerating personalization.
    N/A

    10:30

    Branding Begins Within
    1. Embody and live your values within the brand
    2. Igniting passion internally to generate loyalty externally
    3. Does doing the right thing add to the bottom line?
    N/A

    10:30

    Identify in between Generation, “Gen Xers”
    1. Impacts of ignoring Gen Xers
    2. Keep an account of Gen Xers stats on:
    3. Financial stability
    4. Security
    5. Use of Internet to Research Business
    6. Preference of more Personal and Authentic Marketing
    N/A

    11:00

    Networking Break

    11:30

    Using the Pop-Up Store Experience to Develop Deeper Relationships
    1. Significant growth of Pop-Up stores amid COVID 19
    2. Steps to make brand a reality through Pop-Up Stores
    3. Quality of produce and speed of delivery
    N/A

    11:30

    Beyond the Specialist Silo – Moving Digital Marketing to the Center of Enterprise
    1. Current Strategic objectives and responsibilities of the digital marketing leader
    2. The key execution challenges that digital marketing leaders face from existing and as - yet unknown disruptive changes
    3. The Changing Scope and Interdependencies of Digital Marketing Leaders to acquire and retain customers
    N/A

    11:30

    Marketing to Millennials
    1. The Nostalgia Effect
    2. Surviving the ad blocker
    3. Overcoming digital saturation
    4. New Channels and New Platforms
    N/A

    12:00

    Earning Loyalty and Trust in Retail
    1. Building Diverse Teams that Challenge Status Quo
    2. Embracing Innovation to drive High performance
    N/A

    12:00

    West Coast Innovation
    1. How Food Industry is Turning Over a New Leaf
    2. Shift in Eating Patterns
    3. Sustainable Food Trends
    Leslie Ewing, Executive Director, Plant-BasedFoods Of Canada

    12:00

    #Millennials
    1. Will millennials kill the physical store? Online shopping, Subscription services.
    2. Ownership shift: Renting/Leasing instead of buying assets
    3. Value driven: ethnically sourced products, hand-woven, non-mass-produced products, focus on health and wellness, experiences over things.
    N/A

    12:30

    Supply Chain Navigation
    1. Effective Hub and Spoke Model Delivery System
    2. Integrating driverless technology in fleets to enhance delivery options 
    3. Fulfill Supply Chain Rules with AI based system
    N/A

    12:30

    Single Customer View
    1. Who owns customer – marketing or product?
    2. Single customer view across functions
    3. Rise of Customer Data Platforms (CDP
    N/A

    12:30

    Next Gen F&B
    1. Ethically sourced, Organic food
    2. Allergies and Options
    3. Cloud kitchens
    4. Limited time Pop-ups
    5. Hyper-personalization of food 
    N/A

    13:00

    Innovation Showcase
    1. Transformative technology companies will pitch their innovative solutions and share insights on future trends.

    13:30

    Networking Lunch

    14:30

    Diversity in Small Business and Start-up Movement
    1. Are opportunities equal and fair? How do you succeed if they are not? 
    2. How diversity helped people of color to bring products to market?
    3. Transition from an employee mindset to an     entrepreneur mindset. Is the change a total game-changer?
    N/A

    14:30

    Delivery, Digital and ECommerce – Biggest Marker of Success or Failure
    1. Top Marketing Stressors and how to avoid them
    2. Manage the urgency curveball
    3. How to scale more affordably
    N/A

    14:30

    Marketing to Gen Z: How to connect and resonate with this new generation
    1. The Unfiltered Generation: Real people, real voices, real experiences
    2. Creativity at its best: Beating the 8 seconds attention span
    3. The fall of Celebrity influence
    4. Active Engagement
    N/A

    15:00

    Payments – Middle & Center
    1. Innovations and disruptions in payment methods
    2. Eliminating frictions and improving ease of transactions 
    3. Consumer and Merchant data security and safety remain paramount
    N/A

    15:00

    Champion Everyone’s Right to Feel Good
    1. Suit the needs of Broad Customer Base
    2. Elevate Personalization Game
    3. Achieving Personalisation at a Grand Scale
    4. One to One Marketing being propelled by AI
    Tyler Handley, CEO, Inkbox

    15:00

    How it took a Pandemic to put the “Social” back on social media
    1. Skills to create businesses, followings and opportunities
    2. Enablement of participation of all demographics with the arrival social platform
    3. Strategies to run social media and business in a post pandemic world
    N/A

    15:30

    NETWORKING BREAK

    16:00

    Self care and Personal Health Retail
    1. Tools and technologies available today
    2. Is this category here to stay in an uncertain world post pandemic
    3. Is it merchandize play or brandplay?
    N/A

    16:00

    Customer Retention
    1. What is each customer worth?
    2. Most effective tools for retention
    3. Whey spend money on existing customers.
    N/A

    16:00

    From Passion to Purpose
    1. Passion driven business to scale 6 figure incomes online
    2. Transformation of hobby to brand online brand building
    N/A

    16:30

    How CPG Giant is building out a portfolio of Brands - Diversification Operation
    1. Tracking Consumer Insights
    2. Disrupting Categories and Serving Consumers Better, Scale and Successfully grow
    N/A

    16:30

    Buyer & Change Enablement Content to Meet Demand Generation Objectives
    1. Objectives that fuel Customer Acquisition and Retention Goals
    2. The Changing Scope and Interdependencies of Digital     Marketing Leaders to acquire and retain customers
    N/A

    16:30

    Gen Z is Redefining Brand Loyalty
    1. What does their loyalty look like? How to get it?
    2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
    3. Transparency and Accuracy of information
    4. Two-way, 24/7 digital connect
    N/A

    17:00

    End of the Conference

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