2023 Agenda

Download DX3 2023 Brochure
Day 1
Day 2

RETAIL SUMMIT
Presented by altavia.cloudraker

MARKETING & INNOVATION SUMMIT
Presented By Brainlabs

9:55

Times are EST

Welcome Remarks

10:00

The Power of Discovery in Driving Commerce
  1. How digital surfaces have become the epicentre of product discovery and transformed the shopping journey
  2. How digital can drive discovery and create personalized experiences that transcend eCommerce alone
  3. What businesses can do to meet consumers where they are today, and prepare for the future
Leanne Gibson, Head, Retail, eCommerce and CPG, Meta Canada

10:30

Driving Change Through the Lens of the Customer
  1. Getting started: The steps you can take to provide a cohesive experience for your customers
  2. Navigating change internally: Winning hearts and minds to drive adoption
  3. Pursuing customer centricity: Incorporating the customer into everyday decision making
Zack Piotrowski, Director, Omni-Channel Enablement and Experience, The Source
Mike Debnar, Principal, Retail and Digital Innovation, Medallia

10:30

Creative Connections: Relevant Ad Experiences that get Results
  1. Navigating increasing challenges to reach audiences and capture attention
  2. Seeing results by engaging customers where they’ve chosen to organically spend time
  3. Enhancing customers’ experiences instead of disrupting them
Tamir Bar-Haim, Managing Director and Head of Global Expansion, Advertising, Amazon
Christopher Walton, Head of Sales, Twitch Canada

11:00

Leading a Heritage Brand into the Future
  1. Leading an iconic heritage brand into the future
  2. Managing change in big and small ways through values-driven transformation
  3. Recognizing International Women’s Day by breaking the bias with honesty and transparency
Meghan Roach, President and CEO, Roots Corporation

11:00

Debating Loyalty: How to Create A Winning Proposition For Your Customers & Your Brand
  1. Loyalty today
  2. Loyalty in Canada: Good Life Fitness, Canadian Tire and Scene+
  3. Collaborative Commerce: The future is collaborative
Jed Schneiderman, SVP, Business Development, Kognitiv
Steve Allmen, President and Co-Founder, Loyalty & Co.

11:30

Panel: Payment Trends: How it Impacts your Conversions and CX
  1. Decoding payment methods and what it means for your business
  2. Enhancing the checkout experience to increase CLV
  3. Best practices to get new customers while keeping costs down
Sourabh Malik, VP, Global CPG Business, Tim Hortons
Carlos Zappien, CEO, Westmount Solutions
Mark Tiainen, Head, DirectPay
Moderator: Robert Hyde, CEO, Payment Source

11:30

Panel: Marketing Begins with Knowing Your Customer Segment
  1. Targeting specific consumers based on their circumstances
  2. Tailoring customer communications
  3. Creating personal, human connections by defining consumer segments
Uri Gorodzinsky, Country Manager, Amazon Ads Canada
Michael Oliver, National Manager, Brand Communications, BMW Group Canada
Jennifer Douglas, Vice-President, Digital, Head of Audience & Analytics, Media Experts

12:00

Panel: Resilient Retail
  1. Adapting to an increasingly human centric shoppers journey
  2. Thinking about physical footprint versus e-commerce
  3. Exploring efforts to better understand customers needs
Dave Mazzone, VP, Marketing, Staples Canada
Mark Spencer, SVP, Commercial Operations, Jane
Tara Scott, VP, Commercial Growth Strategy and Execution, Coca-Cola Canada Bottling Limited
Moderator: Steve Croth, Managing Director, Canada, ZIP

12:00

Panel: Injecting Creativity into Your Digital Marketing Strategy
  1. Exploring ways to capture the attention of customers in seconds
  2. Implementing creative strategies which engage audiences
  3. Viewing digital as more than just metrics
Lindsay Knight, Director, Marketing Strategy and Communications, The Source
Steve Miller, Executive Creative Director, VP, Partner, FUSE Create
Bob Park, Chief Brand Officer, GE Appliances Canada
Corby Fine, VP, Digital Marketing and Sales, Bell
Moderator:  Victor Amorim, Group VP, GMP, Brainlabs

12:30

Zen Break

12:45

Panel: Funding Retail Growth: Investor Perspectives
  1. Key growth indicators that investors look for
  2. What makes a retail business a desirable asset?
  3. Business or business team, which do you invest in?
Anis Uzzaman, CEO, Pegasus Tech Ventures
Janét M. Aizenstros, Executive Chairwoman, Investor and Financier, Ahava Holdings & Ventures
Philip Douglas, Managing Director, Canada, Blue Owl Capital
Moderator: Hifazat "Faz" Ahmad, President, DX3

12:45

Panel: The Next Era of Marketing
  1. Spreading your message and amplifying your content
  2. What are smart marketers doing to build creative and competitive advantages?
  3. What does the marketing workforce of the future look like?
Nicole Athanasopoulos, Founder and Director, Nulink Media
Galen Davies, VP, Brand and Commercial Strategy, MLSE
Stephan Lukac, Director, Marketing, INDOCHINO
Rob Balsom, VP, ClientStrategy, Nielsen Media, Sports & Entertainment
Moderator: Susan Irving, CMO, Kruger Products

13:15

Panel: The CX Journey
  1. Adding value to your customer experience
  2. Understanding what customers are looking for from their favourite brands
  3. Meeting your market in new ways and new places
Cynthia Wong, AVP, Digital Product Management, Canadian Tire Corporation
Jessica Baratta, Lead, UX Research, PC Express, Loblaw Digital
Jose Ribau, EVP, Digital and Innovation, Cadillac Fairview
Moderator: Mike Debnar, Principal, Retail and Digital Innovation, Medallia

13:15

Panel: The Evolving Role of CMO
  1. How are emerging technologies shaping and changing the face of marketing?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities when growing a brand for today
Andrea Hunt, EVP, CMO, Arterra Wines Canada
Frederick Lecoq, CMO, Sporting Life  and Sporting Life
Trinh Tham, CMO, HarryRosen
Moderator: Jed Schneiderman, SVP, Business Development, Kognitiv

13:45

Bank Payments: The Next Innovation Set to Disrupt Canadian eCommerce Checkouts
  1. BNPL, Wallets, Cards- Demystifying the payment landscape
  2. Innovation in e-Transfer and why customers love this
  3. How merchants are using Payments to reduce cart-abandonment & increase revenue
Mark Tiainen, Head, DirectPay

13:55

Why Retailers are the Most Critical Part of Retail Media
  1. How the growth in online shopping and the importance of the retail website will grow the retail media industry by 4x in 4 years
  2. Why shoppers and brands love retail websites
  3. Predictions on what’s next to come
Michael Greene, VP, Global Product Solutions, Criteo
Rose Pannozzo, Sales Director, Retail Media, Criteo

13:45

How RFID Elevated Store-Level Inventory Management  
  1. Why have many Apparel & Footwear leaders embraced RFID?
  2. Why is its use rising in Home Goods, Personal Electronics, Toys, QSR/Grocery?
  3. Why it’s a win for consumers and store employees
Marshall Kay, Founder, RFID Sherpas and Retail Contributor, Forbes

14:15

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Whitney Bansin, CEO, The Wild Collectives
Bili Boboe-Balogun, Founder, Tribe Beauty Box
Alena Jenkins, President, FivePoint Cannabis LTD
Michelle Shemilt, Founder and CEO, Numi
Nisha Grewal, Founder and CEO, Ambari Beauty
Moderator: Krista Webster, President and CEO, Veritas Communications

14:15

Panel: Building Consumer Trust and Valuing Privacy
  1. Who owns data?
  2. Harnessing a privacy-first marketing strategy
  3. Meeting compliance requirements
  4. Building trust with customers through transparency
Aviva Klein, VP, Digital Payments and Cyber and Intelligence, Mastercard
Frédérique Desruisseaux, Director, Legal Affairs and Country Data Privacy Head, Novartis Pharmaceuticals Canada Inc.
Moderator: Susan Gaudi, General Counsel, Caravel Law

14:45

Panel: Online Grocery Shopping: The Latest Battlefield for
E-Commerce Giants
  1. Getting your customers comfortable with grocery delivery
  2. Channels used from farm to table
  3. Achieving quality of produce and speed of delivery
Alex Marshall, VP, Product, UX and Digital Services, Loblaw Digital
Perri Chaikof, Director, Customer Marketing, Ada
Howard Migdal, COO, SkipTheDishes
Neil Cuggy, President and COO, Goodfood
Moderator: Martin Landry, Managing Director, Stifel Financial Corp

14:45

Panel: Branding Begins Within
  1. Embody and live your values within the brand
  2. Igniting passion internally to generate loyalty externally
  3. Does doing the right thing add to the bottom line?
Ariel Garten, Founder and Chief Evangelism Officer, MUSE
Jacqueline Dinsmore, Co-Owner and Founder, FlapJackKids
Diane Laberge, VP, Marketing, Partake Brewing
Moderator: Stephen Kiely, CEO, Dentsu Creative

15:15

‍Times are EST
Program continues to DX3 Talks

RETAIL SUMMIT
Presented by
altavia.cloudraker

MARKETING & INNOVATION SUMMIT
Presented By
Brainlabs

GENERATIONAL SUMMIT

9:55

Times are EST
Welcome Remarks

10:00

Being a Purpose-Driven Brand
  1. Architecting your organisational strategy based on corporate and cultural goals
  2. Uniting your purpose across channels using purpose driven leadership
  3. Building the right supporting organisational structure for your brand 
Sarah Jordan, CEO, Mastermind Toys
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

10:00

5 Future-Proof Themes for 2022
  1. How Dentsu began charting long-term consumer trends shaping the next decade
  2. How are brands planning to recover and grow?
  3. Exploring Dentsu’s 5 key themes that brands can leverage to future-proof their business
Jeff Greenspoon, President, Solutions, Americas and CEO, dentsu Canada

10:00

The Brand Interaction Gap
  1. Dive into the 5 big ideas behind an automation-first world
  2. The importance of interacting with your employees the way you do with your external stakeholders
  3. The future of brand interactions and how to make your brand stand out from the rest
Michael Setticasi, VP, Partnerships, Ada

10:30

Translating Customer Expectations into an Incredible Digital Shopping Experience
  1. How has convenience been redefined?
  2. What conveniences have emerged from COVID-19 that are now a new normal?
  3. Rethinking omnichannel capabilities
Brad Davies, Director, E-Commerce, Platform Product Manager, Grand & Toy
Sari Deckelbaum, VP, eCommerce, Sleep Country Canada/Dormez-Vous
Moderator: Mohsen Dezyanian, President, Empathy Inc.

10:30

Superior Consumer Experiences Start with Understanding Consumers
  1. How P&G uses data to develop superior consumer experiences
  2. Why we need a consumer-centric measurement ecosystem
  3. What constructive disruption is needed to better serve Canadians
Bethanie Butcher, VP, Marketing, Brand Operations, Analytics and Insights, P&G Canada

10:30

Sonic Science: What Neuroscience Says About the Power of Digital Audio
  1. Explaining the unique power of sound with science
  2. Case study: Spotify and Neuro-Insight research partnership
  3. Breaking down why sound—specifically, digital audio—has such a distinct impact
  4. Exploring opportunities for marketers
Ivan Pehar, Head of Canada, Ad Sales, Spotify

11:00

Panel: Top Trends in Retail for 2022 and Beyond
  1. The impacts of values-based consumerism on brands
  2. Is the surge in online shopping here to stay?
  3. Executing the shopping experiences that customers want
  4. How can we keep up with delivery demands?
Marshall Kay, Founder, RFID Sherpas and Retail Contributor, Forbes
Wes Wolch, SVP, Marketing, Holt Renfrew
Prabal Majumdar, Director, Insights and Analytics, Walmart Connect
Moderator: Rob Aoki, VP, Marketing, Zip

11:00

Panel: Digital Marketing Trends: Experts Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Daniela Yanez, Director, Digital Operations and Strategy, The Source
Johnny Russo, Chief Digital Officer, Lamour
Kushal Shah, Founder, Sonic Growth Inc.
Russ Rickey, VP, Strategy, McCann Canada
Moderator: Jason Stein, Head, Sales, AdTheorent

11:00

Panel: The Pivotal Role of Creativity in Young Lives
  1. 'Creativity is Power' - understand a new code of conduct to resonate with Gen Z
  2. The evolution of creativity through the ages and its place in culture
  3. How brands and businesses can become a conduit between creativity and young audiences
Amy Davies, VP, Insights  Publishing, VICE Media  
Iain S. Thomas, Group Creative Director, Virtue Worldwide
Chase Abraham, Sr. Manager, Content and Creative, The Coca-Cola Company

11:30

Panel: Sustainability and Impact
  1. How consumer purchasing patterns are pushing companies
  2. Aligning your products and services to principles
  3. Understanding the impact of ESG marketing
Kim Saunders, VP, ESG Strategy and Community Impact, Canadian Tire Corporation
Moderated By: Phillip Haid, Founder and CEO, Public Inc

11:30

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Ernest Choi, Sr. Director, Loyalty and Digital, Tim Hortons
Casey Wing, Director, Marketing, Zirkova Vodka
Moderator: Roberto Sarjoo, Director, Marketing and Communications, Restaurants Canada

11:30

Panel: Reduce, Reuse, Recycle: Sustainable Retail
Nita Tandon, Founder and CEO, Dalcini Stainless
Jeremiah Curvers, Co-Founder and CEO, Polysleep
Megan Takeda-Tully Founder and CEO, Suppli
Moderator: Tim McGuire, CEO, Mobile Klinik

12:00

Understanding COVID-19’s Impact on Ecommerce and Omnichannel
  1. Behavioral shifts in shopping habits
  2. Embracing emerging technologies that create connections with shoppers
  3. Changes in trending product categories 
  4. Battling Increasing swings in inventory due to shifts in consumer demand
Tara Conway, VP, Omnichannel and Customer Care, The Source
Audrey Gauthier, VP, Marketing and Ecommerce, Little Burgundy
Heather Garand, Director of Sales, Canada, Sinch
Moderator: Corinne Lalonde, Associate Director, e-Commerce and Content Marketing, SAQ

12:00

Panel: Agency 3.0
  1. Evolving the agency model
  2. Facing economic, technological and geopolitical disruption
  3. Navigating between client and agency roles and responsibilities
  4. Flattening agency structures and tearing down silos
Felix Wardene, VP, Director, Creative Technology, Leo Burnett
Adam Seaborn, Director, Sales and Media Operations, Kingstar Media
Nuno Bamberg, SVP, Chief Content Officer, Publicis and SVP, Chief Production Officer, Publicis Groupe Canada
Moderator: Diane Ridgway-Cross, SVP, Growth, Performance Art

12:00

Optimise Your Content for SEO
  1. How can SEO help us understand the voice of the consumer?
  2. Supercharge online engagement with content optimization
  3. Drive your strategy with data
  4. SEO for increased engagement, traffic and conversions
Sergei Moiseev-Liberman, Head, Digital and E-Commerce, Miele Canada

12:30

Fireside Chat: Shifting Retail Travel Experience
  1. Reinventing the travel experience aligned with human motivations and behaviour
  1. Creating new demand space through consumer engagement market insights
  2. Connecting channels meaningfully to establish brand relevance in an overly saturated market
Minh Dan Tran, General Manager, Travel Retail Americas, L'Oréal
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

12:45

Panel: Executive Excellence: Lessons from CEO’s
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders over shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Tyler Handley, CEO, inkbox
Jeremiah Curvers, Co-Founder and CEO, Polysleep
Robin Kovitz, President and CEO, Baskits Inc.
Robin Whalen, President and CEO, Church + State
Moderator: Stephen Brown, CEO, FUSE Create

12:30

Panel: The Digital Shift: Bringing Flyers Online
  1. How COVID-19 has accelerated disruption in traditional retail advertising
  2. How consumer behaviour and digital solutions have prompted businesses to test and learn from new solutions
  3. Hear how industry leaders have leveraged solutions to achieve business impact
Greg Shelly, VP, Enterprise Digital Marketing, Canadian Tire
Sachin Arora, Divisional VP, Marketing Strategy and Insights, The Bay
Moderator: Sarah Owen, Industry Manager, eCommerce, Meta Canada

13:00

Fireside Chat: Unlocking New Market Share
  1. How is Notco thinking about unlocking new market share in new regions
  1. What is most important when thinking about new segments and their relationship to your brand
  2. Are there unique strategies NotCo is using to maintain a consistent brand presence while being relevant to new markets
  3. How is business structuring itself and evolving its culture to be relevant locally
Matias Muchnick, Founder and CEO, NotCo
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

13:15

Panel: Better Together: Accelerating Retail Media Growth Through Innovation
  1. The role of Retail Media Networks in the evolving omnichannel retail industry
  2. How retailers, brands, and media partners can build for today and the future
Dana Toering, VP, Walmart Connect Canada, Walmart
Ian Hewetson, VP, Media, Loblaws
Moderator: Alexandra Penseney, Client Partner, Meta

13:00

Fireside Chat: The Future of Retail is Express
  1. Innovating your customer experiences to engage consumers and grow your brand
  2. Exploring the benefits of expanding your retail formats (vending, brick and mortar, online)
  3. What does the future of retail look like and how can businesses anticipate and adapt?
Chris Zownir, CEO, Express Retail Group Inc. and Managing Partner, Carlo’s Bakery Canada
Moderator: Rania Walker, Founder and President, Front Door PR

13:30

The Retail Worker Shortage
  1. Luring people back into the workforce--and keeping them
  2. Combating the quit rate
  3. Strategies for onboarding and upskilling
Brandon Ram, Senior Director, Global Talent Acquisition, Mejuri
Tracy Paulo-Brown, Director, Talent Attraction and Diversity, Rexall
Nicole Vritsios, Director, Talent and Culture, Indigo
Moderator: Mike Debnar, Principal, Retail and Digital Innovation, Medallia

13:45

Bold Marketing Investment During COVID 19
  1. Investing in Marketing Campaigns to attract Gen Z and Gen Alpha
  2. Revamp strategies to ignite new brand interest
  3. Reallocation of spending to digital and data
Meagen Johnson, SVP, Marketing, Jane
Lori Davison, Chief Marketing and Communications Officer, Royal Ontario Museum
Dustin Hill, Enterprise Account Executive, Contentfly
Tegh Singh Bedi, General Manager, Hipcamp Canada
Moderator: Mohsen Dezyanian, President, Empathy Inc.

13:30

Panel: Mastering Social Commerce
  1. Perfecting the art of monetizing popular trends
  2. Capitalizing on real-life events to create in-demand products
  3. Busting social media success myths
Monica Ruffo, President and CEO, Well Told Health
Kushal Shah, Founder, Sonic Growth Inc.
Kathrin Hamm, Founder and CEO, Bearaby
Moderator: Jacquie Kostuk, Director, Creative Strategy, FUSE Create

14:00

Navigating Supply Chain Challenges
  1. Integrating new technologies to promote transparency throughout operations
  2. Integrating driverless technology in fleets to enhance delivery options
  3. Fulfill supply chain requirements with AI-based systems
Andrew Go, Chief Digital and Data Officer, Staples Canada
Nita Tandon, Founder and CEO, Dalcini Inc.
John Garden, VP, Business Development, Mastercard
Mark Ang, CEO, Bolt Logistics
Moderator: Hifazat "Faz" Ahmad, President, DX3

14:15

Panel: Does Your Brand Stand Behind Great Values?
  1. How did the pandemic challenge brand loyalty?
  2. Impacts from growing consumer awareness and activism
  3. Embracing sustainability, trust, ethical sourcing, and social responsibility
Alyssa Kerbel, Founder and CEO, Mini Mioche
Michelle Watson, Founder & CEO. MICHI
Gimmy Chu, Co-Founder and CEO, Nanoleaf
Moderator: Sarah Haney, Sr. Manager, Marketing and Communications, Trez Capital

14:00

Panel: Celebrity and Influencer Marketing
  1. Why do brands find ​​influencer marketing strategies difficult to navigate?
  2. Tips and tricks for maximizing impact and ROI
  3. New trend towards ‘authentic’ content
  4. How to find influencers and what to pay them
Chanelle Garrow, CEO and Founder, Social Lens Media
Scott Lidbury, Director, Nielsen Sports Canada
Laura Carinci, Head, Brand Marketing and Partnerships, Jenny Bird
Cole Hock, Co-Founder, Up North
Moderator: Lisa Pasquin, President, Craft Public Relations

14:30

Panel: Innovative Business Models 
  1. What are some of the best practices that you are using in B2B marketing informed by B2C?
  2. What similarities are you finding in your end customers that are shared with general consumer behaviours?
  3. What would you recommend other non traditional consumer businesses or B2B businesses prioritize as key marketing initiatives?
  4. What’s the role of technology in your business and how are you thinking about its role in marketing and communications?
Graham Wolch, Director, Tilray
Robert Rochon, General Manager Canada, NotCo
Zahra Rajani, Chief Strategy Officer, altavia.cloudraker

14:45

Do’s and Don'ts of Marketing and Search Strategy
  1. Defining a marketing strategy based on your unique needs, wants, and resources
  2. Best practices for creating and nurturing partnerships
  3. Generate leads, drive website traffic, and build brand awareness
Jaylone Lee, Chief Marketing and Communications Officer, Decathlon
Sergei Moiseev-Liberman, Head, Digital and Online Marketing, Miele Ltd.
Ronnie Malewski, Managing Director, NPD Canada
Moderator: Hifazat "Faz" Ahmad, President, DX3

14:30

Open Panel
  1. Details TBA
Speaker TBA

15:00

End of the Conference
Times are EST

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
Day 1
Day 2
  • Retail Stream
  • Marketing & Innovation Stream

Camille Jamerson, CEO, CDJ & Associates

MARCH 1, 2023 - Day 1

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

8:00

Registration

8:55

Welcome Remarks
Hifazat ‘Faz’ Ahmad, President, DX3

Retail Summit

9:00

Keynote: The Big Picture: State of Retail and Consumers
  1. Health of Retail Industry
  2. Projection in Next 5 years

9:30

Tech Keynote

10:00

Panel: Brick & Mortar vs Omnichannel
  1. Maintaining the Customer Segment
  2. Operating Expenses
  3. The Codependency & Individualism

Marketing & Innovation Summit

9:00

Keynote: Driving Growth by Doing Good  
Jennifer Seiler, SVP, Marketing, P&G Canada

9:30

Tech Keynote

10:00

Session: Marketing in 2020s
  1. Challenges & Opportunities
  2. Generating Leads
  3. Creating Engaging Content
  4. Complying with Privacy and Data
  5. Demonstrating ROI
Moderator: Russell Barnett, CMO, MyMochi
Stephen Bailey, CMO, John Fluevog Shoes
Jeremiah Curver, CEO & Co-Founder, Polysleep
Susan Irving, CMO, Kruger Products

10:30

Networking Break

11:00

Panel: Retail Beyond Borders
  1. Online Marketplace and International Suppliers
  2. Traditional vs Modern way of Retail
  3. International Inclusiveness Through Fulfillment
Richard Mabley, Co-Founder and SVP, Business Development & Innovation, Transfomer Table
Mike Van, CEO & Co-Founder, Furnishr

11:30

Panel: The eCommerce Boom
  1. eCommerce Tech and Capabilities
  2. Building the Trust
Moderator: Sergei Moiseev-Liberman, Head, Digital and Online Marketing, Miele
Daelan Wood, Director, Technology, Poppy Barley
Tovi Heilbronn, Director, Digital Product & Experience, Harry Rosen
Corrine Lalonde, Associate Director, eCommerce and Content Marketing, SAQ
Johnny Russo, CDO, Lamour

12:00

Panel: Cross-Functional Shopping Experience
  1. How to Create a Cohesive Shopping Experience
  2. Scaling User Experience
Mike Van, CEO & Co-Founder, Funishr

11:00

Panel: Brand Building in 2020s
  1. Creating your USP and marketing it
  2. Championing Brand Authenticity
  3. Adapting and Honing Your Brand Story
Moderator: Estefania Bafunno, Director, Marketing, freshii
Lindsay Knight, Director, Marketing Strategy and Communications, The Source
Roshni Wijayasinha, CEO, Lead Strategist, Prosh Marketing
Galen Davies, VP, Brand and Commercial Strategy, MLSE
Pino Di Ioia, CEO, Beavertails

11:30

Panel: The Evolution of CMOs
  1. Creative C-Level Executive
  2. Insights for greater returns

12:00

Keynote: Retail’s Online Marketing Transformation
Raven Opatovsky, Senior Director, Digital Marketing, Tim Hortons
Networking Break

12:30

13:30

Innovation Showcase

14:00

Panel: Segments or Social Tribes
  1. Consumer Segmentation
  2. Is it Still Relevant in Era of Social Media?

14:30

Panel: Paradox of Choice
  1. Product Discovery Experiences
  2. Understanding what delights shoppers
  3. Research and Development when formulating a product
  4. Decipher Wants vs Needs Vs Desires
Moderator: Hifazat ‘Faz’ Ahmad, President, DX3
Rachel Ferdinando, President, PepsiCo Foods, Canada
Russell Barnett, CMO, MyMochi
Mike Gettis, Co-Founder & CEO, Kilne

13:30

Innovation Showcase

14:00

Panel: The Art of 4 Ps and 4Cs
  1. Immersive marketing strategies
  2. Traditional vs Contemporary Marketing
Moderator: Lindsay Knight, Director, Marketing Strategy and Communications, The Source
Stephen Bailey, CMO, John Fluevog Shoes
Estefania Bafunno, Director, Marketing, freshii
Jeremiah Curver, CEO & Co-Founder, Polysleep

14:30

Panel: Agency 3.0
  1. Evolving the agency model
  2. Facing economic, technological and geopolitical disruption
  3. Navigating between client and agency roles and responsibilities
  4. Flattening agency structures and tearing down silos
Geoff Crain, Senior Director, Sales & Marketing, Kingstar Media
Kushal Shah, Founder, Sonic Growth
Nuno Bamberg, SVP, Chief Content Officer and Chief Production Officer, Publicis Group
Afternoon Networking Break

15:00

15:30

Panel: The Rise of Experiential Retail to Create Customer Loyalty
  1. Using Customer Identification During the Acquisition Journey
  2. Moving Beyond Product Orientated Communications and Focusing on Experience
  3. Staying relevant in the age of unparalleled options
Pino Di Ioia, CEO, Beavertails
Daniel Stoppel, CEO, Safyre Labs

16:00

Panel: Headless eCommerce
  1. Steps to enrich customer experience
  2. APIs and other integrations
Moderator: Hifazat ‘Faz’ Ahmad, President, DX3
Russell Andrei Rebrov, CTO & Co-Founder, Scentbird
Tovi Heilbronn, Director, Digital Product & Experience, Harry Rosen

15:30

Panel: Scaling Influencer Marketing
  1. Using Influencers effectively
  2. Deciding the relevance between OGs vs Trending
Moderator: Anat Yaniv, Founder, TAG Marketing Services
Nicole Athanasopoulos, Founder and Director, Nulink Media
Roshni Wijayasinha, CEO, Lead Strategist, Prosh Marketing

16:00

Panel: Customer Acquisition - What Works and What Doesn’t
  1. Advertising technologies and ROI
  2. Measuring success
  3. Creating customer funnel 
  4. Tactical or strategic 
  5. Understanding Customers

11:00

Session: Inside INDOCHINO’S Omnichannel Growth Roadmap
  1. Tips and best practices for developing a scalable omnichannel strategy for your business
  2. How to map out your long-term growth strategy for success; and
  3. How to collaborate with key partners to create engaging content for your brand.
Drew Green, CEO, President and Director, INDOCHINO

11:00

Session: Harnessing New Technology to Boost CX Engagement
  1. Understanding customer expectations for online personalized experiences
  2. Unlocking new immersive digital opportunities
  3. Determining which digital strategies drive positive engagement
  4. Case studies: New tech improving business
Speaker TBA

11:30

Panel: The ‘Phygital’ World: Reinventing The In-Store Experience
  1. Trends shaping the future of store design
  2. Experience strategy and the evolution of “experiential design”
  3. Building immersive brand communities
Speaker TBA

11:30

Panel: The Evolving Role of CMO
  1. How are emerging technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape your company’s brand
Susan Irving, CMO, Kruger Products
End of Day 1

16:30

12:00

Session: Retail Global Growth Insights
  1. Social and economic dynamics changing the global commerce landscape
  2. Identifying high-growth markets for ecommerce and physical retail
Jose Nino, VP, Global E-Commerce and Digital Strategy, U.S. Polo Assn.

12:00

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Meagen Johnson, SVP, Marketing, Jane

12:30

LUNCH BREAK

12:30

LUNCH BREAK

14:00

Innovation Showcase: Transformative technology companies will pitch their innovative solutions and share insights on future trends
  1. Details to be announce
Speaker TBA

14:00

Innovation Showcase: Measuring Influencer and Campaign Data
  1. Details to be announce
Speaker TBA | #paid

14:30

Panel: Executive Excellence: Lessons from CEO’s
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders VS shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Lisa Ingram, CEO, White Castle
Bram Kleppner, CEO, Danforth Pewter

14:30

Panel: Agency 3.0
  1. Are agencies facing an existential threat?
  2. How diversity impacts internet marketing
  3. In-housing effects on web strategy
  4. Innovative factors to help businesses and non-profit organizations
Speaker TBA

15:00

Panel: Retail and the Metaverse
  1. How are brands establishing a digital identity?
  2. Defining and nurturing a brand culture
  3. NFTs, gamifying experiences and supporting commerce in the metaverse: challenges, lessons learned and opportunities
Speaker TBA

15:00

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Robin Kovtiz, President & CEO, Baskits Inc.

15:30

AFTERNOON BREAK

15:30

AFTERNOON BREAK

16:00

Panel: Optimizing Growth in an Omnichannel Era
  1. Tips and tricks to reach customers across all channels and achieve revenue goals
  2. Determining tools to drive long-term growth
  3. Utilizing data-driven shopper insights to perfect your channel mix
Speaker TBA

16:00

Panel: Digital Marketing Trends: Experts Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Speaker TBA

16:30

Panel: The Retail Worker Shortage
  1. Luring people back into the workforce--and keeping them
  2. Combating the quit rate
  3. Strategies for onboarding and upskilling
Speaker TBA

16:30

Panel: Establishing a Successful Marketplace Strategy
  1. Optimizing product data and mix
  2. Understanding and preparing for challenges or gaps in marketplace platforms
  3. Managing customer purchase journeys from start to finish
Mark Spencer, SVP, Commercial Operations, Jane

17:00

End of Day One

17:00

End of Day One
  • Retail Stream
  • Marketing & Innovation Stream

Camille Jamerson, CEO, CDJ & Associates

MARCH 2, 2023 - Day 2

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

8:55

Recap of Day 2
Hifazat ‘Faz’ Ahmad, President, DX3

Retail Summit

9:00

Keynote: Insights on the Major Forces Shaping Retail
Barbara De Laere, CEO, Saje Natural Wellness

9:30

Tech Keynote

10:00

Keynote: Retail 2023: The Immediate Future
  1. Trends affecting retail over the next 2 years
  2. 10 trends to watch out for
  3. Key behaviours in the Current Setup
John DeFranco, CCO, Staples

Marketing & Innovation Summit

9:00

Keynote Session

9:30

Tech Keynote

10:00

Panel: Leaders of the Future
  1. Managing the managers
  2. A day in a leader’s life
  3. Learning from the learneds
Moderator: Hifazat ‘Faz’ Ahmad, President, DX3
Pino Di Ioia, CEO, Beavertails
Liz Volk, Chief Human Resources Officer, Longo’s
Andrei Rebrov, CTO & Co-Founder, Scentbird
David Blackmore, SVP Sales, P&G Canada

10:30

Networking Break

11:00

Keynote: Retail Edition: Brand as Business
Pino Di Ioia, CEO, Beavertails

11:30

Panel: Rise of Private Labels
  1. Flexibility for new and improvingScope for emerging playersLessons from the best
Ted Fleming, CEO and Founder, Partake Brewing

12:00

Panel: Building Future-Proof Tech
  1. Building Future-Proof Tech
  2. Studying the Future of different retail sectors
  3. Latest benchmark tech
  4. Building Future Proof Technology
Moderator: Hifazat ‘Faz’ Ahmad, President, DX3
Daelen Wood, Director, Technology, Poppy Barley
Alex Attumalil, VP, Global CISO, UnderArmour

12:30

Panel: The Magic of Data
  1. Building Better Customer Experiences
  2. Curating Personalized Lists
  3. The Art of Data tracking
  4. The Science of Data Management
Moderator: Sachin Arora, DVP, Vendor Services + Partnerships, The Bay

13:00

Innovation Showcase presented by Dropit Shopping
  1. Combating Over Inventorying by Optimising Omnichannel Models

11:00

Panel: Sustainable Technology Solutions
  1. Deliberation on safeguarding the planet and costs
  2. Using efficient tech to help the cause
Moderator: David Snyder, President, PONO Learning Inc.

11:30

Panel: Automating Marketing
  1. Analysing big data - reviews, social media mentions, comments
  2. Journey from information to insight to actionable intelligence
  3. Marketers transforming retail operations and businesses

12:00

Keynote: Attracting, Developing and Retaining Top Marketing Talent
Sajad Semsar, Director, Marketing Technology/Digital Strategy, Bell

12:30

Panel: Express to Impress
  1. Payments and Checkout Solutions
  2. Location tracking and suggestions
  3. Why Simplicity is Essential
Sergei Moiseev-Liberman, Head, Digital and Online Marketing, Miele
Gautam Marwah, Director, Digital Payments, Mastercard Canada

13:00

Innovation Showcase

13:30

Networking Break

14:30

Panel: Fearless Female Entrepreneurs
  1. When did you know you wanted to be an entrepreneur?
  2. What do you enjoy the most about your role?
  3. How to Stay Relevant in the World of Multiple Options?
Xenia Chen, Founder, Threads
Sonya Gill, Founder, THE LNK
Nita Tandon, Founder & CEO, Dalcini Stainless

15:00

Panel: Employment and Staffing in Retail
  1. Retention Strategies
  2. When did you know you wanted to be an entrepreneur?
Moderator: Hifazat ‘Faz’ Ahmad, President, DX3
Liz Volk, Chief Human Resources Officer, Longo’s
Helen Ashton, Vice President, People & Culture, Grand & Toy

15:30

Panel: Retail Innovation
  1. DTC
  2. Online first, in-person second
  3. Subscription model
Sachin Arora, DVP, Vendor Services + Partnerships, The Bay
Andrei Rebrov, CTO & Co-Founder, Scentbird
Xenia Chen, Founder, Threads

14:30

Panel: Keeping up with the Customers
  1. Drivers of top line revenue
  2. Reformulating Product and Redesigning Packaging
  3. Consciousness of environmental footprints
  4. Consciousness of environmental footprints
Mohsen Dezyanian, President, Empathy Inc.
Michael Maleszyk, Founder, Halo Growth Co.| Cold Brew Club
Nuno Bamberg, SVP, Chief Content Officer and Chief Production Officer, Publicis Group
Megan Blackburn, Senior Director, Digital Marketing, Email and Media, Staples

15:00

Panel: Sustainability and Innovations
  1. Drivers of top line revenue
  2. Reformulating Product and Redesigning Packaging
  3. Consciousness of environmental footprints
David Blackmore, SVP Sales, P&G Canada
Paul Yang, Sr. Director, Sustainability & Packaging, Tim Hortons
Susan Irving, CMO, Kruger Products
Timothy Dwyer, CRO, Flow

15:30

Panel: Social Media Marketing: Do and Don’ts
  1. Converting likes into sales
  2. How does each like aid in growing the business?
  3. The art of building a rapport
Sergei Moiseev-Liberman, Head, Digital and Online Marketing, Miele

16:30

End of Day 2

11:00

Session: Inside INDOCHINO’S Omnichannel Growth Roadmap
  1. Tips and best practices for developing a scalable omnichannel strategy for your business
  2. How to map out your long-term growth strategy for success; and
  3. How to collaborate with key partners to create engaging content for your brand.
Drew Green, CEO, President and Director, INDOCHINO

11:00

Session: Harnessing New Technology to Boost CX Engagement
  1. Understanding customer expectations for online personalized experiences
  2. Unlocking new immersive digital opportunities
  3. Determining which digital strategies drive positive engagement
  4. Case studies: New tech improving business
Speaker TBA

11:30

Panel: The ‘Phygital’ World: Reinventing The In-Store Experience
  1. Trends shaping the future of store design
  2. Experience strategy and the evolution of “experiential design”
  3. Building immersive brand communities
Speaker TBA

11:30

Panel: The Evolving Role of CMO
  1. How are emerging technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape your company’s brand
Susan Irving, CMO, Kruger Products

12:00

Session: Retail Global Growth Insights
  1. Social and economic dynamics changing the global commerce landscape
  2. Identifying high-growth markets for ecommerce and physical retail
Jose Nino, VP, Global E-Commerce and Digital Strategy, U.S. Polo Assn.

12:00

Panel: Focusing on Customer Retention and Loyalty
  1. What is each customer worth?
  2. Case studies: Most effective tools for retention
  3. Spending money on existing customers to promote long-lasting relationships
Meagen Johnson, SVP, Marketing, Jane

12:30

LUNCH BREAK

12:30

LUNCH BREAK

14:00

Innovation Showcase: Transformative technology companies will pitch their innovative solutions and share insights on future trends
  1. Details to be announce
Speaker TBA

14:00

Innovation Showcase: Measuring Influencer and Campaign Data
  1. Details to be announce
Speaker TBA | #paid

14:30

Panel: Executive Excellence: Lessons from CEO’s
  1. Embracing a more progressive leadership style focused on collaboration and innovation
  2. Stakeholders VS shareholders
  3. What new leadership skills do today’s retail CEOs need to embrace?
Lisa Ingram, CEO, White Castle
Bram Kleppner, CEO, Danforth Pewter

14:30

Panel: Agency 3.0
  1. Are agencies facing an existential threat?
  2. How diversity impacts internet marketing
  3. In-housing effects on web strategy
  4. Innovative factors to help businesses and non-profit organizations
Speaker TBA

15:00

Panel: Retail and the Metaverse
  1. How are brands establishing a digital identity?
  2. Defining and nurturing a brand culture
  3. NFTs, gamifying experiences and supporting commerce in the metaverse: challenges, lessons learned and opportunities
Speaker TBA

15:00

Panel: Fearless Female Entrepreneurs
  1. Has the glass ceiling been shattered?
  2. How has female leadership impacted entrepreneurship?
  3. Impact of COVID-19 on women entrepreneurs
  4. Building a business on your own terms
Robin Kovtiz, President & CEO, Baskits Inc.

15:30

AFTERNOON BREAK

15:30

AFTERNOON BREAK

16:00

Panel: Optimizing Growth in an Omnichannel Era
  1. Tips and tricks to reach customers across all channels and achieve revenue goals
  2. Determining tools to drive long-term growth
  3. Utilizing data-driven shopper insights to perfect your channel mix
Speaker TBA

16:00

Panel: Digital Marketing Trends: Experts Insights
  1. Where should marketers be focusing their efforts?
  2. What strategies are the experts using to get the best results?
  3. Latest industry insights, trends and predictions for the future
Speaker TBA

16:30

Panel: The Retail Worker Shortage
  1. Luring people back into the workforce--and keeping them
  2. Combating the quit rate
  3. Strategies for onboarding and upskilling
Speaker TBA

16:30

Panel: Establishing a Successful Marketplace Strategy
  1. Optimizing product data and mix
  2. Understanding and preparing for challenges or gaps in marketplace platforms
  3. Managing customer purchase journeys from start to finish
Mark Spencer, SVP, Commercial Operations, Jane

17:00

End of Day One

17:00

End of Day One
Day 1
Day 2

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
Day 1
Day 2
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 09, 2021

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

8:30

Breakfast & Registration
..

9:15

Welcome
..

9:30

Retail Keynote
..

10:00

Tech Keynote
..

10:30

The Changing Retail Landscape
  1. What are the overarching trends that can be expected for the rest of 2021 and into 2022?
  2. How have shocks accelerate change and expose fault lines?
  3. What is essential for successful retail recovery?
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.

10:30

Marketing for the Right Brain
  1. What do we see happening in 2021- 2022?
  2. Have any previous trends been retired?
  3. What is essential for successful marketing today?
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

10:30

The Next Generations
  1. Who are they?  Millennials, Gen Z, Gen Alpha
  2. What are their characteristics?
  3. Why are they significant to retail and marketing?

11:00

Morning Break
..

11:30

E-Commerce, Now and Always
  1. How has e-commerce fluctuated over the course of March 2020-present?
  2. What are we expecting in the future?
  3. Is “New Normal” still relevant?
  4. Blurring the lines between B2C and B2B
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

The Power of Storytelling
  1. Building momentum by reinventing a brand
  2. Be consistent, be real and stand for something
  3. Connecting with consumer’s soul and not just product need
  4. Ascent of the right brain and marketing to match it
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

11:30

The Future of Direct-To-Consumer
  1. How did the pandemic change DTC?
  2. How are individual direct-to-consumer brands shaping their businesses?
  3. What problems could be challenging former DTC darlings?
  4. The relationship between brick and mortar and direct to consumer
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

Fostering Discovery Online
  1. Retailers are finding that no matter how advanced the algorithm, online shopping does not replace the “discovery” element of in-person shopping experiences.
  2. How can this weakness be mitigated? Can it be overcome?
  3. What are the successful innovations in discovery shopping?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens

12:00

Consumer Data Concerns
  1. Understanding privacy and security concerns of consumer data
  2. Ethical use of data for marketing
  3. Intrusion-free marketing – eliminating the “creepiness” factor

12:00

#Millennials
  1. Will millennials kill the physical store? Online shopping, Subscription services.
  2. Ownership shift: Renting/Leasing instead of buying assets
  3. Value driven: ethnically sourced products, hand-woven, non mass-produced products, focus on health and wellness, experiences over things.
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

BOPIS (Buy online, pick up in-store)
  1. Why do customers opt for BOPIS over delivery?
  2. Managing your BOPIS in-house
  3. Linking inventory and supply chain data to keep stock update
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

Let Customer Experience Drive Marketing
  1. Use Augmented Reality to amplify your marketing
  2. Offering Multi-sensory experiences to showcase products and increase sales

12:30

Redefining UX beyond the screen
  1. Providing Best-in-class Customer Experience Through Thick and Thin
  2. Customer experience is a great leveller in Retail - do it well, no matter your size, and it leads to brand loyalty
  3. In what ways can we create fulfilling and consistent customer experiences using digital means?
  4. Learn about innovations in Multi-sensory customer experience
Alexi Coffey, Co-Founder & COO, Steward

1300

Lunch & Networking
..

1400

Rebirth of groceries
  1. Future of grocery stores, small independent, community stores, large chains, dark stores or combination?
  2. What happens to online grocery fulfillment once “gig” economy shallows as the economy rebounds?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

1400

The Digital and the CXO
  1. Given the accelerated progress on digital customer experience, how are CXOs transforming?
  2. How can companies mitigate their talent risks?

1400

The Plant-Based Revolution
  1. Innovation and strides in deliciousness driving demand creation
  2. Pandemic-based meat shortages as a supply shock
  3. A perfect storm of sector growth – but is it here to stay?
  4. The Sustainability Movement and the rise of the Flexitarian
Alexi Coffey, Co-Founder & COO, Steward

14:30

Who Are the Consumers? Big Data and Consumer Segmentation
  1. Consumer Types/Personas of 2021-2022
  2. Next Gen Segmentation or the art of making big data smart
  3. The science of scaling consumer acquisition
  4. Finding consumers for your product or building products for your consumers
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

14:30

Let's Get Social
  1. What are the most popular channels?
  2. How are these differentiated?
  3. Why do companies choose different channels?
  4. The rise of social shopping
  5. New kids on the block

14:30

The Digital Acceleration of Boomers
  1. How did Baby Boomers fare through the COVID-19 digital acceleration?
  2. What were the challenges and opportunities?
  3. Are these changes here to stay?
Alexi Coffey, Co-Founder & COO, Steward

15:00

Hyper-personalization in Retail
  1. Customer loyalty can be influenced by products and services that optimize personalization
  2. Technology can bridge the gap by accelerating the degree of personalization available
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

15:00

Personalisation & Marketing
  1. Data-driven marketing to individual customers
  2. Email is not dead

15:00

Generation X
  1. The middle child between Boomers and Millennials, Gen X is often forgotten
  2. Brand loyalty is highest
  3. Targeting for luxury marketers
Alexi Coffey, Co-Founder & COO, Steward

15:30

Afternoon Break
....

16:00

Backend Efficiency as Competitive Advantage
  1. Exploring the fusion of commerce and logistics through the medium of cutting-edge technologies
  2. Reversing logistics including consumer returns management
  3. Tracking and tracing systems that allow the consumer or retailer to view the past and present status
  4. Last mile. Same Day. What are all the delivery methods, and how do brands choose what fits?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:00

Measuring Impact
  1. What are best ways the measure the impact of your different strategies?
  2. How to determine ROI per channel?

16:00

Brand preferences of Millennials
  1. What do millennials expect from a brand? Customer satisfaction, online engagement, unique experiences
  2. Importance of Values and Corporate Social Responsibility
  3. Relevance to Social issues
Alexi Coffey, Co-Founder & COO, Steward

16:30

Is It Still Location, Location, Location?
  1. The future of brick and mortar
  2. How to balance your physical and virtual footprints
  3. What is happening in Commercial Real Estate?
  4. The rise of the flagship “no purchases” physical store
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:30

The Rise, Fall, and Recovery of Influencers
  1. Customers are influenced by people they trust and connect with
  2. Influencers vs Ambassadors
  3. Recognising customer touchpoints

16:30

The Elephant in the Room
  1. Industries expect to be disrupted by Amazon
  2. How to operate in an industry that has giant players?
  3. What to do if Amazon enters your market?
Alexi Coffey, Co-Founder & COO, Steward

17:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

NOVEMBER 11, 2021

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

8:30

Breakfast & Registration

9:15

Welcome

9:30

Marketing Keynote
..

10:00

Tech Keynote
..

10:30

Leading with Purpose - How have CEOs and Strategies changed?
  1. Stakeholders over Shareholders
  2. Understanding place and purpose within society
  3. Purpose as meaningful, relevant, with specific and measurable impact
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.

10:30

The Evolving Role of the CMO in the Digital Space
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

10:30

Marketing to Millennials
  1. The Nostalgia Effect
  2. Surviving the ad blocker
  3. Overcoming digital saturation
  4. New Channels and New Platforms

11:00

Morning Break
..

11:30

An Odyssey of Phoenixes
  1. Entrepreneurship after COVID-19
  2. Small business transformation
  3. Learning and scaling
  4. Impactful systemic change
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

Social Movements and Marketing
  1. What motivates a company’s stance on social impact? Why do some make statements, while others do not.
  2. How do customers perceive the brand through their social activities?
  3. What are the challenges and opportunities?
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

11:30

Gen Z is Redefining Brand Loyalty
  1. What does their loyalty look like? How to get it?
  2. Active Engagement: Seek prompt replies from brands, will not access slow websites and apps
  3. Transparency and Accuracy of information
  4. Two-way, 24/7 digital connect
Duncan Blair, VP of Marketing, Article
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

12:00

The Slow Down
  1. What are the benefits of slowing down elements of product design, production, and delivery?
  2. Under what conditions are consumers willing to slow down for your products?
  3. What aspects must remain fast?
  4. Is your business slow-suitable?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
John Yesko, Head of Digital User Experience & Service Design, Walgreens

12:00

Increasing Marketing Speed, Creativity, and Performance through Agile
  1. Adopting a Change Mindset
  2. Tips, Tricks & Tools for Getting Started
  3. The Power (and Challenges) of Cross-Functional Teams
  4. The Role of Marketing Leaders in an Agile Organization

12:00

Marketing to Gen Z: How to connect and resonate with this new generation
  1. The unfiltered generation: Real people, real voices, real experiences
  2. Creativity at its best: Beating the 8 seconds attention span
  3. The fall of Celebrity influence
  4. Active Engagement
Brandi Leifso, CEO & Founder, Evio Beauty Group

12:30

Adapting for the Circular Economy
  1. “Re-commerce”
  2. Rent not own or rent to own models
  3. The sharing economy in a post-COVID world.
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

12:30

Just-In-Time Marketing
  1. Creating marketing content exactly when it is needed, for who it is needed, when they are ready to buy
  2. How to apply just-in-time marketing in practice?
  3. How to use marketing automation platforms

12:30

Future Trends to Watch
  1. Sobriety – growing movement of millennials adopting a lifestyle without alcoholic beverages.
  2. Self love and body positivity – growing movement of appreciating the natural and breaking expectations
  3. Ecological awareness – growing movement concerned about the Earth
Alexi Coffey, Co-Founder & COO, Steward

1300

Lunch & Networking
..

1400

How, When, and Where we Pay
  1. Innovations and disruptions in payment methods
  2. Eliminating frictions in payment
  3. Eliminating frictions in payment
  4. Maintaining Consumer and Merchant safety
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

1400

What About Agencies?
  1. How have agencies fared in the past year?
  2. What can agencies offer in new times?
  3. How do brands decide whether to stay in-house or use externals?
  4. Who are the new competitors and what are the threats?

1400

Bursting the Education Bubble
  1. The rise of ed-tech and the end of higher education as we know it
  2. Virtual learning and upskilling to build a robust foundation of digital skills
  3. The jobs and skills of tomorrow
Alexi Coffey, Co-Founder & COO, Steward

14:30

The Evolution and Future of Subscription Retail
  1. Moving to the service-based model from a product-based model
  2. Subscription vs. transactional
  3. Managing customer expectations and focusing on the customer experience
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

14:30

Retailing & Marketing Speciality Products - Informing Consumer Strategy
  1. Bringing confidence to consumer in an unstable category
  2. Discussing the limitations of marketing-facing content and how to overcome it
  3. Discussing approaches to capturing opportunistic consumer market share
  4. How do you evaluate measurement impact, and track customer loyalty?

14:30

The Sustainability Imperative
  1. How did Baby Boomers fare through the COVID-19 digital acceleration?
  2. Shop local v/s shipping
  3. Zero Waste
Alexi Coffey, Co-Founder & COO, Steward

15:00

Touch-free and Person-less Shopping
  1. Are COVID-spatial changes here to stay?
  2. Will we see this trend continuing?
  3. Physical space and the store as brand connection and expression
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

15:00

How to Protect Data Privacy and Build Customer Trust in the Digital World
  1. What is happening in compliance and risk management?
  2. Overcoming data breaches
  3. Living with GDPR and CASL

15:00

Generation Alpha’s Oversharing Rebound
  1. Alphas will also leave the longest trail of data ever collected about a generation
  2. Ownership is back, privacy and data concerns skyrocket
Alexi Coffey, Co-Founder & COO, Steward

15:30

Afternoon Break
....

16:00

Managing Supply Chain Risk
  1. Is the local movement here to stay?
  2. What are the possibilities for full vertical integration?
  3. Do smaller brands have a chance against economies of scale?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:00

How AI is Disrupting and Improving Traditional Market Research
  1. The most promising application of AI today is in sales and marketing
  2. Companies that compete on data are deftly able to out-perform and out-sell their competitors by tailoring their messaging expertly to new and existing customers

16:00

Next Gen F&B
  1. Ethically sourced, Organic food
  2. Allergies and Options
  3. Cloud kitchens
  4. Limited time Pop-ups
  5. Hyper-personalization of food
Alexi Coffey, Co-Founder & COO, Steward

16:30

AI and Retail
  1. How can Artificial Intelligence transform retail?
  2. In what ways can we use AI to enhance the shopping experience?
Geneviève Gagnon, President, La fourmi bionique Inc.
Marc Lafleur, CEO & Co-Founder, truLOCAL

16:30

Omnichannel – Beyond the Buzzword
  1. The seamless and contactless experience
  2. Holistic approach to marketing, production, payments, and distribution
  3. What are the gains for customers?
  4. How to repurpose existing business infrastructures?

16:30

Driving Digital-First Retail Marketing
  1. Rethinking strategy
  2. Redesigning marketing and messaging to be digital-first
  3. Is digital marketing outspending conventional?
Alexi Coffey, Co-Founder & COO, Steward

17:00

End of the day
....
Day 1
Day 2

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