2020 pulse Agenda

Download the DX3 2020 Brochure

The following is a draft agenda. Changes may be made without notice.

08:50

Welcome Session
DX3 Pulse Welcome Session.

09:00

Future of Retail  Post COVID-19 – Retailer Perspective  
Meghan  Nameth, SVP Marketing, Hudson’s Bay
  1. Is this the end of retail business  as we have known it?  
  2. What are innovative ideas to fuel  the future?  
  3. How can we reinvent the purpose of  the store with technology?  

09:30

Future of Retail Post COVID-19 – The Mastercard Perspective
Kobi Gulersen, VP, Merchants and Public/Private Partnerships, Mastercard
  1. Does the business model still work?
  2. What is key in experiential, contact-free retail?
  3. Are resilience and adaptability core components of a business strategy, like tech, product, and logistics?

10:15

Pivotal Leadership
Dane Aloe, Director of Growth and Innovation, Accenture  
Brandi  Leifso, CEO & Founder,  Evio Beauty Group Ltd.    
Cynthia Wong, AVP, Digital  Product Management, Canadian Tire Corporation
Feras Ray  Zikra, CEO, Karl Winters
Moderator:  Robin Whalen, CEO & President, Church+State     

  1. Pivot the market, pivot the product
  2. Cultivating a risk-taking environment
  3. Understand and expand digital capabilities of the company
  4. Leading through rapid change

11:00

Morning Break
15 Minutes Morning Break

11:15

The Alpha and Omega of Omni-
Ryan Bartley, CRO and Founder, Fabric  
Tanvir Bhangoo, VP, Technology, Freshii
Arooba Khan, Ecommerce Manager, Crate &  Barrel & International, Crate & Barrel
John Yesko, Head of User Experience and Service Design, Walgreens 
  1. The ubiquity of connected devices demands a seamless experience across multiple touchpoints…but without touching.
  2. Omnichannel payments solutions to support omnichannel commerce.
  3. The holistic distribution approach
  4. The pandemical rise of BOPIS

12:00

Marketing to the Post-Pandemic Consumer
Conor Harold, Founder, Sorry I've  Got Plants  
Basil Hatto, SVP Product & Strategy, iProspect
Cynthia Pachovski, VP, Nielsen Media & Marketing Cloud, Canada Lead
Erin Reynolds, Marketing Communications Specialist, Samsonite Canada
Moderator: Robin Whalen, CEO & President, Church+State
  1. What is marketing for social distancing?
  2. How can we facilitate direct interaction with customers?
  3. How do we build link between positive endorsements and marketing?
  4. What is the best way to understand customer data? Behaviour vs. Demographics? Is the new element of safety and risk perceptions helpful?
  5. How can we keep up with online shoppers’ changing expectations?

12:45

Lunch Break
One Hour Lunch Break

13:45

Digital vs Digitization
Darryl Julott, Managing Lead, Digital Main  Street
Nicklas Rønning, Managing Partner, Signifly Inc.
Ian Rosen, VP, Digital & Strategy, Harry Rosen
Moderator: Cinzia Bazzo, National VP, Enterprise  Sales, Retail Canada, Salesforce
 
  1. Digitization is internal: Communicate, Collaborate, WFH, etc.
  2. Digital is customer-facing: E-commerce, Digital Marketing, etc.
  3. What are the best tools and strategies to progress on both fronts?

14:30

The Post-Pandemic Payments Landscape
Sukhmani Dev, VP, Digital &  Cybersecurity Solutions, Mastercard
Patrick Diab, CPO, Moneris  
Corby Fine, VP, Digital, goeasy
Vipul Lalka, VP, Head of Enterprise  Payments Platform & Capabilities, Digital & Payments, TD   
  1. How to adopt contact-less, mobile payments?
  2. Are we seeing the fall of digital currencies?
  3. How do mobile payments drive insights for both Customer and Company?
  4. Are we incorporating financial inclusion?

15:15

Afternoon Break
15 Minutes Break

15:30

Brands and Social Movements
Mo Dezyanian, President, Empathy Inc.
Jennifer Harper, CEO & Founder Cheekbone Beauty
Rachael Newton, Founder, nixit
Joy Yap, CEO & Founder, Wyld Skincare  
Moderator: Heidi Ruggier, President, Matte PR  
  1. Be consistent, be real
  2. Stand for something
  3. Is social justice making companies re-evaluate their work-place policies?
  4. What is motivating the company’s action on social impact?
  5. How do customers perceive the brand through their social activities?

16:15

Beyond the Sale
Tania Ferlin, Senior Manager, Chartwells, Compass  Group Canada  
Benjamin Guay-Marceau, Director of Client Solutions, Dialog Insight
Shivani Jain, CMO & Co-Founder, Cubii
Moderator: Sérgio Frias, Chief CXO,  CIMMO
 
  1. Customer experience development for retention
  2. Post-sales marketing without digital saturation
  3. Nurturing verticals in customer care
  4. Creating collaborative retail partnerships

17:00

End of DX3 pulse

2020 DX3 Pulse Sponsors and Partners

Corby Fine, Vice President, Digital Marketing, GoEasy Ltd.