Agenda

13th Edition of DX3 Canada

This is a draft agenda and is subject to change without notice.

9:30 am

Day 2

Panel: Aligning Talent Goals with Business Goals

  • Acquisition
  • Retention
  • Development 
  • Leadership

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9:30 am

Day 2

Workshop: AI-Driven Strategies: Scaling Video Content for Real ROI

  • Automate Content Creation: Streamline video production from scripting to editing, ensuring efficiency and creativity.
  • Data-Driven Research: Uncover insights for compelling video content that resonates with your audience.
  • Generate Actionable Video Topics: Utilize ChatGPT for audience-centric video ideas aligned with your brand.
  • Optimize Existing Content: Refresh and maximize impact with strategic use of ChatGPT.

Tyler Lederer-Plaskett

PlayPlay

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10:15 am

Day 2

Panel: Talent Research and Retention in Retail and Marketing Industries

  • Are retail and marketing industries unique in their requirements 
  • Evolution of practices and requirements
  • Adapting to next generation of talent

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10:30 am

Day 2

Morning Networking Break

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10:30 am

Day 2

Workshop: Driving awareness, content, and sales with Micro Influencers

  • Learn how to build captivating campaign briefs that capture the attention of micro Influencers
  • How to identify, vett, and recruit the best Creators for your campaign - at scale 
  • Leveraging automation to streamline workflows, capture content, and key performance indicators

Vinod Varma

Creator.co

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11:00 am

Day 2

Panel: Creating a Culture of Innovation and Continuous Learning

  • Change management and championing change
  • How do you create culture of innovation 
  • Continuous learning – is it individual or organization matter?

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11:30 am

Day 2

Panel: Talent Management as Competitive Advantage

  • Reskilling and upskilling
  • Maintaining talent in competitive landscape 

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11:30 am

Day 2

Workshop: Allocate Ad Spend for Maximum Impact with Advanced Attribution

  • Fundamentals of top attribution methods, including incrementality testing, marketing mix modeling, and multi-touch attribution
  • Real world examples showing how to translate attribution reads for smart marketing investment decisions
  • Get 1:1 time with an expert and shape a measurement strategy for your brand!

Madan Bharadwaj

M^2

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12:00 pm

Day 2

Panel: How to Develop Future Leaders

  • Identifying leadership behaviours 
  • Nurturing and developing leadership 
  • Managing ambition

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12:30 pm

Day 2

Panel: Diversity and Inclusion

  • Going beyond performative actions
  • Creating culture of values 
  • Navigating social causes

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12:30 pm

Day 2

Workshop by Undertone

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1:00 pm

Day 2

Panel: Leveraging Data and Analytics to Drive Better Talent Management Decisions

  • Role of technology beyond payroll and hour sheets
  • Utilising data for better decision making 
  • Using AI to filter candidates 
  • Has tech made applying for jobs too easy? 
  • The role of generative AI in shaping talent management strategies

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1:30 pm

Day 2

Panel: The Importance of Health and Wellness and How to Make it an Organizational Priority

  • Keeping employees engaged and interested
  • Providing attractive work environment

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1:30 pm

Day 2

Workshop by Rocketium

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2:00 pm

Day 2

Panel: Managing Remote, Hybrid or Gig Workforce

  • State of affairs past COVID
  • Challenges of managing remote/hybrid talent
  • Changing management mindset and KPIs

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2:30 pm

Day 2

Conference Closing

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2:30 pm

Day 2

Workshop: How To Launch and Grow Your Podcasts

Dots Oyebolu

Dotslovesmarketing.com

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3:30 pm

Day 2

Workshop: Storytelling for Influence: Shaping Brand Narratives to Inspire

  • Craft compelling brand narratives to resonate, influence, and inspire audiences effectively
  • Develop a unique tone and style for refining brand messaging and identity.
  • Create story briefs and prototype messaging to bring your brand’s vision to life

Momina Rajput

Spark Media

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4:00 pm

Day 2

Workshop by The Central Group

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4:30 pm

Day 2

Closing Remarks: Hifazat ‘Faz’ Ahmad, President, DX3

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