Agenda

13th Edition of DX3 Canada

This is a draft agenda and is subject to change without notice.

8:00 am

DAY 1

Registration and Networking

Session start

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8:55 am

DAY 1

Opening Remarks: Hifazat ‘Faz’ Ahmad, President, DX3

Hifazat 'Faz' Ahmad

DX3 Canada

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9:00 am

DAY 1

Chair Introduction

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9:05 am

DAY 1

Panel: Successful Marketing Strategies

  • Exploring best practices
  • Do’s and Dont’s 
  • Potential case studies

Chris Yoham

Kenneth Cole

Bassem El-Rahimy

Turo

Dave Mazzone

Staples Canada

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9:15 am

DAY 1

Workshop by Cloudflare

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9:35 am

DAY 1

Amazon Keynote

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10:00 am

DAY 1

Workshop: How to Drive Triple-Digit ROI with Outcome-Based Marketing

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10:05 am

DAY 1

Keynote: The Rise of Cre-activity: Problem-solving for Real-World Impact

Andrew Simon

Edelman

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10:35 am

DAY 1

Keynote: Brand Positioning and Purpose Led Work

Tanya Bevington

IKEA Canada

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11:00 am

DAY 1

Workshop: Tapping GenZ in Retail Workforce- The Power of Work-Integrated Learning

  • Exploring approaches to understand, involve and attract Gen Z  in the retail workforce
  • Benefits and Potential of integrating learning directly into the work experience
  • Optimizing workforce development programs to align with the needs, characteristics and expectations of GenZ

Raj Dam

University of Toronto

Madhur Kishore

University of Toronto

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11:05 am

DAY 1

Morning Networking Break

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11:30 am

DAY 1

Panel: Automating Marketing

  • Analyzing big data - reviews, social media mentions, comments
  • Journey from information to insight to actionable intelligence 
  • Marketers transforming retail operations and businesses

Addison Gill

5&Vine

Dave Mazzone

Staples Canada

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12:00 pm

DAY 1

Panel: Data Management in a Cookieless World

  • Navigating constantly changing regulations for data collection and management
  • How can you ensure your data is flexible and adaptable?
  • Collecting data while maintaining consumer trust

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12:00 pm

DAY 1

Workshop by TikTok

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12:30 pm

DAY 1

Lunch Networking Break

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1:00 pm

DAY 1

Workshop: How AI-Powered Analytics Drives Customer Retention

  • The case studies presented will show how analyzing large streams of data allowed retailers to better understand customers and target future promotions and programs to attract customers back
  • See how AI can speed productivity by a factor of 9 times, freeing your insight teams to spend more time on analysis
  • Marketing executives will learn how fathoming the World Deep Web (the 90% Google doesn’t see) produces ongoing real-time insights

Krishna Mungur

IntelEdge

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1:30 pm

DAY 1

Keynote by CMO, Tennis Canada

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2:00 pm

DAY 1

Keynote by Environics Analytics

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2:00 pm

DAY 1

Workshop: Beyond the Scroll: Turning Social Media Content into Customers

Tessa May Marr

Marr Media Group

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2:30 pm

DAY 1

Panel: Driving Customer Loyalty

  • Understanding the customers
  • Leveraging data and digital experiences to cultivate loyalty
  • Loyalty as the core component of business strategy
  • Loyalty beyond points collection: Are there other ways to increase loyalty?

Naheed Adil

Allpeople Marketplace

Pino Di Ioia

Beavertails

Andrew Simon

Edelman

Shawn Stewart

AIR MILES

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3:00 pm

DAY 1

Panel: Need for Personalization

  • Importance of Digital spending and data capturing 
  • Decoding the needs from desires
  • Hyper personalization and multicultural marketing

Rania Walker

Front Door PR

Sumera Nabi

Glow Ritual

Anat Yaniv

TAG Marketing Services

Galen Davies

MLSE

Emma May

Sophie Grace Designs Inc.

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3:00 pm

DAY 1

Workshop: Personalized Communications for Every Step of the Customer Journey

  • Accessible and inclusive communications that resonate with every audience
  • Enhance brand-customer bonds that strengthen connections at every touchpoint
  • Streamline customer experiences with timely and relevant calls to action

Jared Brandon

Harris Computers

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3:40 pm

DAY 1

Afternoon Networking Break

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4:00 pm

DAY 1

Keynote: Targeting Gen Z Buyers with New Products and Experiences

  • Understanding Gen Z
  • Creating experiences aligning with their values
  • Customer journey and analytics

Jemima Miller

The Body Shop

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4:00 pm

DAY 1

Workshop by Zoovu

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4:30 pm

DAY 1

Panel: Influencers Economy

  • Brands & content creators
  • Brand alignment via budget, fit, messaging, and values
  • Exploring and strengthening partnership
  • Understanding the need of right influencer level

Cesar Morales

Stokes Inc.

Colin Asuncion

Ethnicity Matters

Vinod Varma

Creator.co

Sam Hicks

Shine Talent Group

Jen Proctor

Cultivated Entertainment

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5:00 pm

DAY 1

End of Day 1

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