AGENDA

13th Edition of DX3 Canada

This is a draft agenda and is subject to change without notice.

DAY 1

RETAIL SUMMITMARKETING & INNOVATION SUMMIT

DAY 2

RETAIL SUMMITMARKETING & INNOVATION SUMMIT

8:55 am

DAY 2

Recap by Chair

9:00 am

DAY 2

Panel: Measure the Success of Your Digital Marketing Campaigns

  • Setting expectations
  • Performance metrics

‍

9:30 am

DAY 2

Tech Keynote

10:00 am

DAY 2

Tech Keynote

10:30 am

DAY 2

Morning Networking Break

11:00 am

DAY 2

Panel: Elements of Modern Marketing Mix

11:30 am

DAY 2

Panel: Growing Your Brand Through Social Media

  • Understanding the right platform
  • Converting likes to dollars
  • Mastering social commerce
  • Curious Case of TikTok Crowd

‍

12:00 pm

DAY 2

Panel: Women in Marketing

  • Professional lessons by women leadership
  • Navigating the Male-Dominated Marketing
  • Building Your Personal Brand as a Female Marketer

‍

12:30 pm

DAY 2

Innovation Showcase

1:00 pm

DAY 2

Lunch Networking Break

2:30 pm

DAY 2

Panel: Content Marketing 101

  • Creating Engaging and Shareable Content
  • Lessons learned from top brands

‍

3:00 pm

DAY 2

Panel: Chatting about ChatGPT

  • Exploring both sides
  • Effective use of the tool

‍

3:30 pm

DAY 2

Case Study: Lowe’s Digital Transformation

4:00 pm

DAY 2

Panel: Web3 and Marketing

  • Benefits for early adapters
  • Understanding the inevitability and opportunities
  • Case study: BMW and Canadian Tire

‍

4:30 pm

DAY 2

Closing Remarks: Hifazat ‘Faz’ Ahmad, President, DX3

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