Agenda

13th Edition of DX3 Canada

This is a draft agenda and is subject to change without notice.

8:55 am

Day 2

Recap by Chair

Camille D. Jamerson

CDJ & Associates

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9:00 am

Day 2

Panel: Surviving the Slow Down

  • Outlook for the industry in slowing economy
  • Changing consumer behavior during the pinch
  • Remerging with resilience

Nadine Hall

Nita Tandon

DALCINI Stainless

Vino Jeyapalan

Kabo

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9:30 am

Day 2

Keynote by TD

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9:30 am

Day 2

Workshop: AI-Driven Strategies: Scaling Video Content for Real ROI

  • Automate Content Creation: Streamline video production from scripting to editing, ensuring efficiency and creativity.
  • Data-Driven Research: Uncover insights for compelling video content that resonates with your audience.
  • Generate Actionable Video Topics: Utilize ChatGPT for audience-centric video ideas aligned with your brand.
  • Optimize Existing Content: Refresh and maximize impact with strategic use of ChatGPT.

Tyler Lederer-Plaskett

PlayPlay

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10:00 am

Day 2

Keynote by Lisa Hutcheson

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10:30 am

Day 2

Morning Networking Break

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10:30 am

Day 2

Workshop: Driving awareness, content, and sales with Micro Influencers

  • Learn how to build captivating campaign briefs that capture the attention of micro Influencers
  • How to identify, vett, and recruit the best Creators for your campaign - at scale 
  • Leveraging automation to streamline workflows, capture content, and key performance indicators

Vinod Varma

Creator.co

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11:00 am

Day 2

Keynote by Uniqlo

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11:30 am

Day 2

Keynote by Tanbir Grover, Chief Marketing and Digital Officer, Pet Valu

Tanbir Grover

Pet Valu

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11:30 am

Day 2

Workshop: Allocate Ad Spend for Maximum Impact with Advanced Attribution

  • Fundamentals of top attribution methods, including incrementality testing, marketing mix modeling, and multi-touch attribution
  • Real world examples showing how to translate attribution reads for smart marketing investment decisions
  • Get 1:1 time with an expert and shape a measurement strategy for your brand!

Madan Bharadwaj

M^2

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12:00 pm

Day 2

Panel: Exceptional Retail Experiences

  • Unified customer experience
  • Frictionless experience from online to physical
  • AI opportunity for in-store and online

Nadine Hall

David Lui

Kit and Ace

Pino Di Ioia

Beavertails

Samuel Hale

Nutrimeals

Cynthia Wong

Canadian Tire Corporation

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12:30 pm

Day 2

Amazon Panel

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12:30 pm

Day 2

Workshop by Undertone

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1:00 pm

Day 2

CS Experts Fireside Chat

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1:30 pm

Day 2

Lunch Networking Break

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1:30 pm

Day 2

Workshop by Rocketium

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2:00 pm

Day 2

Sponsor Keynote- Flipp

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2:30 pm

Day 2

Panel: Leveraging Artificial Intelligence in Retail

  • Creating a unique shopping experience
  • The art of delivery at finger tips
  • AI & personalization
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2:30 pm

Day 2

Workshop: How To Launch and Grow Your Podcasts

Dots Oyebolu

Dotslovesmarketing.com

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3:00 pm

Day 2

Panel: The Boss Woman

Carolina Acosta

Tragos Game LLC

Kristen Gale

The Ten Spot

Suzie Yorke

The Better Chocolates

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3:30 pm

Day 2

Panel: Being Purpose-Driven & Everything Nice

  • Can established brands become purpose-driven? 
  • Going beyond lip service 
  • Defining and living by brand values 
  • Conscious consumers pushing brands

Phillip Haid

Public Inc.

Johnathan Bonnell

Wholly Veggie

Jake Karls

Mid-Day Squares

Ben Mand

Harmless Harvest

Yazeed Yasin

NanaShake

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3:30 pm

Day 2

Workshop: Storytelling for Influence: Shaping Brand Narratives to Inspire

  • Craft compelling brand narratives to resonate, influence, and inspire audiences effectively
  • Develop a unique tone and style for refining brand messaging and identity.
  • Create story briefs and prototype messaging to bring your brand’s vision to life

Momina Rajput

Spark Media

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4:00 pm

Day 2

Panel: Circular Economy

  • Resale retail experiences
  • Conscious Environmental factor

Phillip Haid

Public Inc.

David Gaucher

Wholly Veggie

Seema Sanghavi

Cooks Who Feed

Patrice Mouseau

Satya Organic

Adila Cokar

Source My Garment

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4:00 pm

Day 2

Workshop by The Central Group

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4:30 pm

Day 2

Closing Remarks: Hifazat ‘Faz’ Ahmad, President, DX3

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