2020

DX3 TALKS

Please note that the website will not be updated this close to the event. For the most up-to-date agenda, speaker overview etc, participants may use the event app.


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

Camille Jamerson, CEO, CDJ & Associates

TERRY FOX STAGE

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

VIOLA DESMOND STAGE

09:30 - 10:15

BRANDS MAKING MOVIES: How Traditional Storytelling Formats Are Helping Marketers Reach Their Customers

Camille Jamerson, CEO, CDJ & Associates

  1. Understand the evolution of brand entertainment and how it's different from traditional advertising
  2. Determine the ROI of brand entertainment and its impact on emotion and memory
  3. Garner lessons from early trailblazers and industry case studies
  4. Discover where to start with your brandentertainment efforts
DanFricker, Senior Operations Lead, Creative, Shopify

10:15 - 11:00

Artificial Intelligence, Virtual Assistants, and Intelligent Experiences for Digital Marketing & Retail

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

  1. Digital marketing and online shopping are
    being transformed by artificial intelligence
    (AI)
  2. "Intelligent Experiences" powered by
    conversational AI create new opportunities
    for brands
  3. By leveraging leading-edge technologies, we
    can create more engaging customer
    experiences and gain new insights into
    consumer behavior
  4. Illustrative cases using Dynamicly's Dynamic
    Audio-Visual Experience (DAVE™) will be
    provided
Barry Bedell, Founder, Dynamicly

11:00 - 11:45

HOW TECHNOLOGY HARNESSES THE POWER OF DATA

Camille Jamerson, CEO, CDJ & Associates


    Paige and Heather will walk you through the Nielsen Marketing Cloud UI, to demonstrate how you can understand and engage your customers using our built-in analytics and Nielsen Artificial Intelligence. The Nielsen Marketing Cloud is constantly evaluating the success of your marketing and making adjustments in real-time to allow every step of your marketing process to be smarter and more effective. This will be showcased with use cases for retailers large and small.

    Heather Garand, Director, Nielsen Marketing Cloud and Paige Sontag, Client Strategy Manager, Nielsen Media & Marketing Cloud Canada

    11:45 - 12:30

    The Retail Consumer Journey Is On Mobile

    Camille Jamerson, CEO, CDJ & Associates

    1. For today's constantly connected consumers, shopping never sleeps. Whether making an everyday purchase or researching a big-ticket item, shoppers reflexively turn to mobile.
    2. In this session, you'll learn how to make an impact with millennials and Gen Z on mobile. Explore how your brand can activate across the full consumer journey from inspiration to purchase - and all the moments in between.
    Matt Bolivar, Retail Vertical Lead - Canada, Snapchat
    Andrew Jarvie, Marketing Science Regional Lead - Canada, Snapchat
    Hand of Social Commerce is Reinventing Retail

    Camille Jamerson, CEO, CDJ & Associates

    1. How social networking components are changing commerce experience?
    2. How brand stories can be used to interact with the world in real-time?

    12:30 - 13:15

    Video Content in 2020
    1. When to do it yourself
    2. When to hire a professional
    3. When you are overpaying
    Mike Soragnese, Creative Director and Producer,
    Render Media

    13:15 - 14:00

    Core Connection: How to Turn Your Contacts into Customers
    1. Clarify and communicate your brand’s core
      — who you are and what you stand for —
      and grow your business as a result
    2. Apply the four requirements every customer contact needs before you can create a true core customer connection
    3. Use that connection to align the actions and thoughts of your organization to your customer’s ambitions to help them achieve their goals, and yours
    4. The NEW approach to the traditional marketing funnel
    5. How to position your brand so you are invited into your customer's life

    Camille Jamerson, CEO, CDJ & Associates

    Veronica Romney, Founder + Lead Educator, MyModernBrand

    14:00 - 14:45

    Camille Jamerson, CEO, CDJ & Associates

    The Secret to Writing Better Copy,
    Faster
    1. Learn the process of writing high converting
      copy, whether it’s for social media, email
      marketing, or any other sales document
    2. Find out how to use an evidence-based
      approach to understand what matters to
      your target audience and use that
      knowledge for getting more sales
    3. Strategies; Asking the right questions,
      relationship building, etc
    Patti Haus, Conversion Copywriter

    Camille Jamerson, CEO, CDJ & Associates

    14:45 - 15:30

    CRTC Marketer’s Update on CASL
    The CRTC Enforcement Team will address:
    1. General Approach to Enforcement
    2. Complaints from Canadians
    3. CASL Actions to date
    4. Lessons learned from recent Enforcement
      Actions
    5. Guidance for Marketers:
    6. What could you be liable for?
    7. CASL and Social Media Platforms
    8. Best Practices for Record Keeping
    9. Easy Tips to Comply with CASL
    Derek Lackey, Chairman, Response Marketing
    Association
    ; Author, CASL Compliance
    8:30 PM
    Registration

    Camille Jamerson, CEO, CDJ & Associates

    TERRY FOX STAGE

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    VIOLA DESMOND STAGE

    10:30-11:30

    09:30 - 10:15

    Camille Jamerson, CEO, CDJ & Associates

    How Canadian Retail Giants Built Better Retail Operations
    1. Have you been asked to lead your organization in a digital transformation that improves communications and productivity?
    2. This session will present the stories of retailers that have overhauled their operations, elevated the user experience, and integrating new solutions with legacy apps.
    3. We'll help you identify the steps needed to revolutionize your retail operations and make all users smile.
    Swapnali Thaker, Director of User Experience and Product Strategy, Veriday

    Sam Hyland, Technical Architect, Veriday

    10:15 - 11:00

    How to Convert Viewers into Customers with Video Marketing

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    1. How to create videos for today’s algorithms
    2. How to make a video ad that converts into $$$ & Get a 4x ROAS with YouTube Ads
    3. How We Used Influencers to Create their Highest Converting Video Ads
    4. How We Increased Traffic Coming from YouTube by 3000% in Two Months
    Marlon  Doll, Founder& Lead Video Strategist, Vireo Video Marketing
    11:30 -12:30

    Camille Jamerson, CEO, CDJ & Associates

    11:00 - 11:45

    Is Wellness Washed Up? How to Cut Through the Noise of Products Promising to Help Consumers Get Lean, Green and Clean
    1. From banks to beauty, brands across all sectors are trying to tap into consumers’desire for wellness
    2. Explore the current state of wellness marketing and communications
    Amy Laski, Founder & President, Felicity

    Camille Jamerson, CEO, CDJ & Associates

    11:45 - 12:30

    Data-driven content strategy in the world of AI

    A team of agencies will be formed who need to analyze the content on a prospect's current specialty retail website and provide 3 recommendations to make it more customer centric. Do you deserve to win the business?
    Chris Vafiadis, Senior Solution Architect, Episerver
    11:30 -12:30

    Camille Jamerson, CEO, CDJ & Associates

    12:30 - 13:15

    Hoame features: Mindfulness - It's More than a Buzzword
    1. Hoame introduction, welcome
    2. Intro to meditation - the how & why
    3. Neuroscience - changing our brain structure with intent
    4. Mindfulness for business - creativity, focus and more
    5. Incorporating mindfulness into everyday life
    Stephanie Kersta, Co-Founder, Hoame
    Carolyn Plater, Co-Founder, Hoame
    Facilitator:
    Cassidy Thedorf, Workshop Facilitator, Hoame

    Camille Jamerson, CEO, CDJ & Associates

    13:15 - 14:00

    Emerging Trends in Email Deliverability - By Response Marketing Association
    1. New delivery stats from the industry and how to measure your own
    2. Emerging technologies that can be set up today to set your brand apart in the inbox
    3. How to monitor and react when experiencing delivery issues
    4. An understanding of emerging threats consumers and corporations are facing that can impact their email reputation
    Matthew Vernhout, Director, Privacy & Industry Relations, 250ok
    12:30 -13:30

    Camille Jamerson, CEO, CDJ & Associates

    14:00 - 14:45

    How MRKT360 Increases the Average Life of Customers to More Than 3 Years!

    The average life of customers with Google Partners is 3 months, but MRKT360 has been retaining customers for over 3 years! With the help of MRKT365, MRKT360 is able to automate business and resource optimization for their clients; keeping them happy and engaged for years.
    Eran Hurvitz, CEO, MRKT360 Inc.

    Camille Jamerson, CEO, CDJ & Associates

    14:45 - 15:30

    Interactive Video Creation with OneDash
    Anna Vynokur, Product Designer, OneDash
    11:00
    Networking Break

    Camille Jamerson, CEO, CDJ & Associates

    DX3 Talks 2019

    2020 EXHIBITORS, SPONSORS and PARTNERS