2020

DX3 TALKS


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

Camille Jamerson, CEO, CDJ & Associates

TERRY FOX STAGE

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

VIOLA DESMOND STAGE

09:30 - 10:15

BRANDS MAKING MOVIES: How Traditional Storytelling Formats Are Helping Marketers Reach Their Customers

Camille Jamerson, CEO, CDJ & Associates

  1. Understand the evolution of brand entertainment and how it's different from traditional advertising
  2. Determine the ROI of brand entertainment and its impact on emotion and memory
  3. Garner lessons from early trailblazers and industry case studies
  4. Discover where to start with your brandentertainment efforts
DanFricker, Senior Operations Lead, Creative, Shopify

10:15 - 11:00

Artificial Intelligence, Virtual Assistants, and Intelligent Experiences for Digital Marketing & Retail

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

  1. Digital marketing and online shopping are
    being transformed by artificial intelligence
    (AI)
  2. "Intelligent Experiences" powered by
    conversational AI create new opportunities
    for brands
  3. By leveraging leading-edge technologies, we
    can create more engaging customer
    experiences and gain new insights into
    consumer behavior
  4. Illustrative cases using Dynamicly's Dynamic
    Audio-Visual Experience (DAVE™) will be
    provided
Barry Bedell, Founder, Dynamicly

11:00 - 11:45

HOW TECHNOLOGY HARNESSES THE POWER OF DATA

Camille Jamerson, CEO, CDJ & Associates


    Paige and Heather will walk you through the Nielsen Marketing Cloud UI, to demonstrate how you can understand and engage your customers using our built-in analytics and Nielsen Artificial Intelligence. The Nielsen Marketing Cloud is constantly evaluating the success of your marketing and making adjustments in real-time to allow every step of your marketing process to be smarter and more effective. This will be showcased with use cases for retailers large and small.

    Heather Garand, Director, Nielsen Marketing Cloud and Paige Sontag, Client Strategy Manager, Nielsen Media & Marketing Cloud Canada

    11:45 - 12:30

    Presented by Snapchat

    Camille Jamerson, CEO, CDJ & Associates

    Hand of Social Commerce is Reinventing Retail

    Camille Jamerson, CEO, CDJ & Associates

    1. How social networking components are changing commerce experience?
    2. How brand stories can be used to interact with the world in real-time?

    12:30 - 13:15

    Video Content in 2020
    1. When to do it yourself
    2. When to hire a professional
    3. When you are overpaying
    Mike Soragnese, Creative Director and Producer,
    Render Media

    13:15 - 14:00

    #1 Make-or-Break Rule to Having Stand Out Brand
    1. The key difference between seen + unseen by your customers
    2. The two requirements all brands need to connect
    3. How to find your brand’s true voice
    4. The NEW approach to the traditional marketing funnel
    5. How to position your brand so you are invited into your customer's life

    Camille Jamerson, CEO, CDJ & Associates

    Veronica Romney, Co-Founder & President, ModernMarca

    14:00 - 14:45

    Sales Effectiveness in the Retail Environment

    Camille Jamerson, CEO, CDJ & Associates

    1. Collaboration between marketing and sales
    2. Understanding the buying process
    3. Impact of digital tools
    4. Strategies; Asking the right questions,
      relationship building, etc
    Erica Manen, Sales Enablement & Training Manager,
    2BC & Associates

    Camille Jamerson, CEO, CDJ & Associates

    14:45 - 15:30

    CRTC Marketer’s Update on CASL
    The CRTC Enforcement Team will address:
    1. General Approach to Enforcement
    2. Complaints from Canadians
    3. CASL Actions to date
    4. Lessons learned from recent Enforcement
      Actions
    5. Guidance for Marketers:
    6. What could you be liable for?
    7. CASL and Social Media Platforms
    8. Best Practices for Record Keeping
    9. Easy Tips to Comply with CASL
    Derek Lackey, Chairman, Response Marketing
    Association
    ; Author, CASL Compliance

    15:30 - 16:15

    The Secret to Writing Better Copy,
    Faster

    Camille Jamerson, CEO, CDJ & Associates

    1. Learn the process of writing high converting
      copy, whether it’s for social media, email
      marketing, or any other sales document
    2. Find out how to use an evidence-based
      approach to understand what matters to
      your target audience and use that
      knowledge for getting more sales
    3. Strategies; Asking the right questions,
      relationship building, etc
    Patti Haus, Conversion Copywriter

    Camille Jamerson, CEO, CDJ & Associates

    8:30 PM
    Registration

    Camille Jamerson, CEO, CDJ & Associates

    TERRY FOX STAGE

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    VIOLA DESMOND STAGE

    10:30-11:30

    10:00 - 11:00

    Camille Jamerson, CEO, CDJ & Associates

    By Liferay

    11:00 - 12:00

    How to Convert Viewers into Customers with Video Marketing

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    1. How to create videos for today’s algorithms
    2. How to make a video ad that converts into $$$ & Get a 4x ROAS with YouTube Ads
    3. How We Used Influencers to Create their Highest Converting Video Ads
    4. How We Increased Traffic Coming from YouTube by 3000% in Two Months
    Marlon  Doll, Founder& Lead Video Strategist, Vireo Video Marketing
    11:30 -12:30

    Camille Jamerson, CEO, CDJ & Associates

    12:00 - 13:00

    Is Wellness Washed Up? How to Cut Through the Noise of Products Promising to Help Consumers Get Lean, Green and Clean
    1. From banks to beauty, brands across all sectors are trying to tap into consumers’desire for wellness
    2. Explore the current state of wellness marketing and communications
    Amy Laski, Founder & President, Felicity

    Camille Jamerson, CEO, CDJ & Associates

    13:00 - 14:00

    By Hoame
    Stephanie Kersta, Co-Founder, Hoame
    Carolyn Plater, Co-Founder, Hoame
    12:30 -13:30

    Camille Jamerson, CEO, CDJ & Associates

    14:00 - 15:00

    Emerging Trends in Email Deliverability - By Response Marketing Association
    1. New delivery stats from the industry and how to measure your own
    2. Emerging technologies that can be set up today to set your brand apart in the inbox
    3. How to monitor and react when experiencing delivery issues
    4. An understanding of emerging threats consumers and corporations are facing that can impact their email reputation
    Matthew Vernhout, Director, Privacy & Industry Relations, 250ok

    Camille Jamerson, CEO, CDJ & Associates

    15:00 - 16:00

    How MRKT360 Increases the Average Life of Customers to More Than 3 Years!

    The average life of customers with Google Partners is 3 months, but MRKT360 has been retaining customers for over 3 years! With the help of MRKT365, MRKT360 is able to automate business and resource optimization for
    their clients; keeping them happy and engaged for years.
    Eran Hurvitz, CEO, MRKT360 Inc.
    11:00
    Networking Break

    Camille Jamerson, CEO, CDJ & Associates

    DX3 Talks 2019