2020

DX3 TALKS


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

Camille Jamerson, CEO, CDJ & Associates

TERRY FOX STAGE

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

VIOLA DESMOND STAGE

10:30-11:30
By Dynamicly

Camille Jamerson, CEO, CDJ & Associates

BRANDS MAKING MOVIES: How Traditional Storytelling Formats Are Helping Marketers Reach Their Customers

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

  1. Understand the evolution of brand entertainment and how it's different from traditional advertising
  2. Determine the ROI of brand entertainment and its impact on emotion and memory
  3. Garner lessons from early trailblazers and industry case studies
  4. Discover where to start with your brandentertainment efforts
DanFricker, Senior Operations Lead, Creative, Shopify
11:30-12:30
HOW TECHNOLOGY HARNESSES THE POWER OF DATA

Camille Jamerson, CEO, CDJ & Associates


    Paige and Heather will walk you through the Nielsen Marketing Cloud UI, to demonstrate how you can understand and engage your customers using our built-in analytics and Nielsen Artificial Intelligence. The Nielsen Marketing Cloud is constantly evaluating the success of your marketing and making adjustments in real-time to allow every step of your marketing process to be smarter and more effective. This will be showcased with use cases for retailers large and small.

    Heather Garand, Director, Nielsen Marketing Cloud and Paige Sontag, Client Strategy Manager, Nielsen Media & Marketing Cloud Canada
    #1 Make-or-Break Rule to Having Stand Out Brand

    Camille Jamerson, CEO, CDJ & Associates

    1. The key difference between seen + unseen by your customers
    2. The two requirements all brands need to connect
    3. How to find your brand’s true voice
    4. The NEW approach to the traditional marketing funnel
    5. How to position your brand so you are invited into your customer's life
    Veronica Romney, Co-Founder & President,ModernMarca
    13:30-14:30
    Hand of Social Commerce is Reinventing Retail

    Camille Jamerson, CEO, CDJ & Associates

    1. How social networking components are changing commerce experience?
    2. How brand stories can be used to interact with the world in real-time?
    Create “Human Moments” online. Mimic Face-to-Face Interactions in the Digital World

    Camille Jamerson, CEO, CDJ & Associates


    Chris Vafiadis, Senior Solution Architect, Episerver
    14:30 -15:30
    360-degree Customer Experience – Compelling In-Store Experience, Best in Class UX

    Camille Jamerson, CEO, CDJ & Associates

    1. How to build link between positive endorsements and marketing?
    2. Customers are far better defined by their behaviors than their demographics. How to understand customer data?
    3. Customer alignment through predictive analysis
    Video Content in 2020

    Camille Jamerson, CEO, CDJ & Associates

    1. When to do it yourself
    2. When to hire a professional
    3. When you are overpaying
    Mike Soragnese, Creative Director and Producer,
    Render Media
    15:30-16:30

    Camille Jamerson, CEO, CDJ & Associates

    By Response Marketing Association

    Camille Jamerson, CEO, CDJ & Associates

    8:30 PM
    Registration

    Camille Jamerson, CEO, CDJ & Associates

    TERRY FOX STAGE

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    VIOLA DESMOND STAGE

    10:30-11:30
    Is Wellness Washed Up? How to Cut Through the Noise of Products Promising to Help Consumers Get Lean, Green and Clean

    Camille Jamerson, CEO, CDJ & Associates

    1. From banks to beauty, brands across all sectors are trying to tap into consumers’desire for wellness
    2. Explore the current state of wellness marketing and communications
    Amy Laski, Founder & President, Felicity
    How to Convert Viewers into Customers with Video Marketing

    Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

    1. How to create videos for today’s algorithms
    2. How to make a video ad that converts into $$$ & Get a 4x ROAS with YouTube Ads
    3. How We Used Influencers to Create their Highest Converting Video Ads
    4. How We Increased Traffic Coming from YouTube by 3000% in Two Months
    Marlon  Doll, Founder& Lead Video Strategist, Vireo Video Marketing
    11:30 -12:30

    Camille Jamerson, CEO, CDJ & Associates

    12:30 -13:30

    Camille Jamerson, CEO, CDJ & Associates

    Sales Effectiveness in the Retail Environment
    1. Collaboration between marketing and sales
    2. Understanding the buying process
    3. Impact of digital tools
    4. Strategies; Asking the right questions, relationship building, etc
    Erica Manen, BMW/MINI Instructional Designer, BMW Auto Group

    Camille Jamerson, CEO, CDJ & Associates

    By Response Marketing Association
    11:00
    Networking Break

    Camille Jamerson, CEO, CDJ & Associates

    13:30 -14:30

    Camille Jamerson, CEO, CDJ & Associates

    The Secret to Writing Better Copy, Faster
    1. Learn the process of writing high converting copy, whether it’s for social media, email marketing, or any other sales document
    2. Find out how to use an evidence-based approach to understand what matters to your target audience and use that knowledge for getting more sales
    3. Dissecting IRL case studies to see what worked...and didn’t work
    Patti Haus, Conversion Copywriter

    Camille Jamerson, CEO, CDJ & Associates

    14:30-15:30

    Camille Jamerson, CEO, CDJ & Associates

    How To Enhance Your Digital Marketing with MRKT365’s AI & Vendor Management Platform

    Eran Hurvitz, CEO, MRKT360 Inc.

    Camille Jamerson, CEO, CDJ & Associates

    DX3 Talks 2019