DX3 TALKS

tech-talks and workshops showcase how these products or services work, and whether or not they’re right for
your business. They are free to attend to anyone registered for the full event and also to the Exhibition attendees. These quick


the schedule could change at any time without notice

to see the full agenda, please download the brochure here

DX3 Talks Agenda

Draft Agenda. Sessions and content are subject to change
DAY 1 – MARCH 6, 2019

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TERRY FOX ROOM
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VIOLA DESMOND ROOM
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10:20 AM TF Room
11:00 AM VD Room
          Unlocking  Deep Marketing Insight by Connecting Online Behaviour to The Offline World  

  Celeste Normington, Head of Data Sales & Product Strategy, Pelmorex Data Solutions

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    Artificial Intelligence, Virtual Assistants, and Intelligent  Experiences for Digital Marketing  

- Digital marketing and online shopping are being transformed by artificial intelligence (AI)
- "Intelligent Experiences" powered by conversational AI create new opportunities for brands
- By leveraging leading-edge technologies, we can create more engaging customer experiences and gain new insights into consumer behavior
- Illustrative cases using Dynamicly's Dynamic Audio-Visual Experience (DAVE™) will be provided

Dr.Barry J. Bedell, Founder, Dynamicly

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11:40 AM TF Room
12:20 PM VD Room
      5 KEY STEPS TO MAKING BIG DATA ACTIONABLE

 
- Consumer behavior and how they engage with your brand are in a constant state of flux
- Most marketers lack the right tech and resources to organize, understand, and act on “Big Data”
- Learn the 5 steps you must take in order to better control your data and achieve desired outcomes  

Cynthia Pachovski,  Vice President, Advertiser Direct and Marketing Cloud, Nielsen  

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    Attracting and Retaining the Talent  you Need to Accelerate your Business    

- Knowing that one of the top concerns that keeps  executives up at night is talent
- Understand where things are today with what  talent is looking for and what is needed from their employer to make them  stick around  

Mandy Gilbert, Founder & CEO, Creative Niche

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1:00 PM TF Room
1:40 PM VD Room
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    Chinese  consumer marketing and payment solutions for Canadian merchants  

 - Increase Chinese consumer traffic
- Alipay, WechatPay, China UnionPay
- Chinese social media marketing
- How to make $11 million in sales from Chinese consumers in 12 days

    Ryan Zheng, CEO, RiverPay  

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    Evolution of a Canadian Media Entity     

- What strategies can media owners adopt to future proof their businesses for brands and agencies
- In an era of uncertainty for advertising around user tracking and 3rd Party data, with the personal privacy agenda rolling out through PIPEDA and with traditional scaled medias going out of business or becoming a diminished force because of content proliferation, is it getting increasingly hard to for brand marketers to find a way to connect with Canadian consumers and build equity?
- How Canadian media has and needs to evolve and adapt in this landscape, and the strategic directions that businesses would need to take to not just survive but grow.

   
Marc Porcelli, Founder and CEO, Curate  Mobile
Matt Devlin, Head of Marketing Science, PHD Canada  
Carolina Jung, VP of Innovation, Cadreon      Moderator:  Edward Layton, Vice President of Sales, Rouge Media

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2:20 PM TF Room
3:00 PM VD Room
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Winning with CRO : Seeing is Believing

    Sameer Sinha, EVP, Revenue, VWO       

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     UnionPay Your Way, the Most Powerful Tool to Reach Chinese  Market    

- Background of UnionPay
- UnionPay products and services
- Innovation
- Benefits of enablement
- Marketing support

    Esther Wen, Business Development Manager, UnionPay  
Sam Wang, Senior Regional Manager, UnionPay

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3:00 PM
    Let’s Go Omichannel: Create and Distribute Marketing Content  for Every Channel, From the Same CMS  

- Today’s retailers are highly focused on offering meaningful, holistic customer experiences based on high-quality content across a wide array of channels
- Omnichannel requires working with a lot of different systems.
- One-stop hub to connect with audiences online, in social media, on mobile, in print, and beyond

Jan Nielsen, VP Omnichannel, CCI Europe      

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DAY 2 – MARCH 7, 2019
TERRY FOX ROOM
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VIOLA DESMOND ROOM
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10:20 AM TF Room
11:00 AM VD Room
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There’s a Place in Hell for Boring Ads: How to Make Engaging Digital Experiences

- The internet is full of static uninspiring ads. If you want to get your audience’s attention your ads are going to have to stand out.
- What kind of tech can build digital experiences that get attention,  build trust and influence?  

    Rob  Scott, VP, Marketing and Research, Contobox
    Rob  Scott, VP, Marketing and Research, Contobox      

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       OTT Pay's Product Solution      

- What can we  learn from retail innovations in Asia?    

    William Lam, Chief Commercial Officer, OTT Pay  
Ting Wang, Product manager, OTT Pay  

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11:40 AM TF Room
12:20 PM VD Room
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Brand Storytelling and How it Translates to the Ultimate Pitch

   - In business your brand is nothing but the story you tell about it. Learn the secrets of great storytelling and how they'll help your brand when pitching media, investors, partnerships and customers.

Daniela Kelloway, Founder & CEO, ClutchPR  

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    Video Production Innovation  

- The world of video production is rapidly changing, and this is largely due to new technologies and techniques
- If you are not staying on top of these innovations, you could be overpaying for video, or even worse, you could be putting out content that will hurt your brand
- This workshop will outline various innovations, how they could benefit your brand, when to use them, and when to hire  

Mike Soragnese, Creative Director and Producer, Render Media

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1:00 PM TF Room
Email Marketing in E COMMERCE: How to Automate your Customer  Journey   

- The three key stages of your customer's journey
- How to use user behaviour analytics to segment your audience
- The proven email sequences to nurture, convert, and retain your customers at each stage of their journey
- The KPIs you need to be tracking to measure success
- Plus! Templates to build your own sequences to suit your business

Jess Chan, CMO, BestSelf Co.

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