2021 Agenda

Download the DX3 2021 Brochure

The following is a draft agenda. Changes may be made without notice.


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE

MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 2, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Sparking Happiness: How Iconic Brands And Businesses are Using Scale and Agility to Transform Themselves for Today’s Consumers
Diana Frost, Chief Growth Officer, Kraft Heinz Canada

10:30

How Retailers Can Drive Greater Impact by Leveraging Their Greatest Asset, The Employee 
Kate Railton, VP People Operations, Mejuri
Andrew Cudmore, AVP Sales, Medallia Canada

11:00

The Changing Retail Landscape - A Call for Courage
  1. What are the overarching trends that can be expected for the rest of 2021 and into 2022?
  2. How have shocks accelerate change and expose fault lines?
  3. What is essential for successful retail recovery?
Sarah Jordan, CEO, Mastermind Toys
Sarah Joyce, SVP, E-Commerce, Sobeys Inc.
Laura Pallotta, Regional Vice President, Sales and Distribution, Canada, Marriott International
Brennan Wilkie, Chief Revenue Officer, Nudge
Moderator: Ryan Berman, Founder, Courageous

11:00

Marketing for the Right Brain
  1. The power of storytelling
  2. Building momentum by reinventing a brand
  3. Be consistent, be real and stand for something
  4. Connect with the consumer’s soul
Ian Adler, CMO, PepsiCo Foods Canada
Stevens Charles, Founder & President, LS Cream
Aniefre Essien, Country Manager - Canada, Clif Bar & Company
Jill Van Gyn, CEO/Founder, Fatso
Moderator: Jessica Benchemam, Executive Producer, Alibi Content, Alibi Entertainment

11:00

The XYZ (& α) of Generations
  1. Who are Millennials, Gen Z, and Gen Alpha?
  2. What are their characteristics?
  3. Why are they significant to retail and marketing?
Melissa Davis, Head of North America, Afterpay
Moderator: Hifazat Ahmad, CEO & President, DX3 Canada

11:30

E-Commerce, Now and Always
  1. How has e-commerce changed over the past year?
  2. What are we expecting in the future?
  3. Is e-commerce the default?
  4. Blurring the lines between B2C and B2B
Audrey Gauthier, VP of Marketing & Ecommerce, Little Burgundy
Vivian Kaye, CEO & Founder, KinkyCurlyYaki
Arooba Khan, Ecommerce Manager, Crate & Barrel & International, Crate and Barrel
Johnny Russo, VP, Ecommerce & Marketing, The Kersheh Group
Moderator: Prof Jorij Abraham, Managing Director, Ecommerce Foundation

11:30

The Future of Direct-To-Consumer
  1. How did the pandemic change DTC?
  2. How are individual direct-to-consumer brands shaping their businesses?
  3. What problems could be challenging former DTC darlings?
  4. The relationship between brick and mortar and direct to consumer
Duncan Blair, VP of Marketing, Article
Joanna Griffiths, CEO & Founder, Knix
Randi Jachino, VP of Marketing for North America, Weleda Inc.
Lance Porigow, EVP, Head of eCommerce Growth, The Shipyard
Moderator: Catharine P. Taylor, Commissioning Editor U.S., WARC

11:30

Marketing to Gen Z: How to connect and resonate with this new generation
  1. The unfiltered generation: Real people, real voices, real experiences
  2. Creativity at its best: Beating the 8 seconds attention span
  3. The fall of Celebrity influence
  4. Active Engagement
Rachel Feinberg, CEO & Co-Founder, ateyo
Heather Garand, VP, Nielsen Media Canada
Tracy Sohn, Youtube Content Creator and Influencer, saranghoe
Michelle Watson, Creative Director | Founder, MICHI
Moderator: Dominic Smith, Author, What You Don’t Know About Gen Z

12:00

Redefining UX beyond the screen
  1. Providing Best-in-class Customer Experience
  2. In what ways can we create fulfilling and consistent customer experiences using digital means?
  3. How can multi-sensory experiences be replicated online?
Jeremiah Curvers, CEO & Co-Founder, Polysleep
Vino Jeyapalan, CEO & Founder, Kabo
Susan Paley, CEO, DropLabs
Simon Tooley, Founder & President, Maison Etiket
Moderator: Nicklas Roenning, Managing Partner, Signifly Canada

12:00

Charting a path for retail innovation in 2021 and beyond
  1. The digital innovations guiding retailers right now, and how they will carry into the year ahead
  2. The strategies that will help brands maintain their momentum on eCommerce
  3. Shopping trends and predictions for a post-COVID world, and how to plan ahead
Moderator: Mark Dwyer, Managing Director, Afterpay Canada

12:00

#Millennials
  1. Shopping preferences: Online, Physical, Subscription
  2. Experiential vs Ownership
  3. Value driven: ethical consumption
Carolina Acosta, CEO & Founder, Tragos Game LLC
Jen Kelly, Co-CEO & Co-Founder, Pehr
Brandi Leifso, CEO & Founder, Evio Beauty Group
Alison Simpson, CMO, Key
Moderator: Sean Claessen, Chief Strategy Officer, Bond

12:30

Managing Supply Chain Risk
  1. Is the local movement here to stay?
  2. What are the possibilities for full vertical integration?
  3. Do smaller brands have a chance against economies of scale?
Geneviève Gagnon, President, La fourmi bionique Inc.
Steve Himel, Founder, Henderson Brewing Co. Inc
Elliot Kim, Co-founder, Finance & Operations, Brevitē
Marc Lafleur, CEO & Co-Founder, truLOCAL
Moderator: Marc Zirka, Chief Strategy Officer, CIMMO

12:30

The Rise of the Chief CXO
  1. How are CXOs transforming the industry?
  2. The digital and the CXO
  3. Who "owns" the customer?
Imran Khan, Head of Digital Customer Experience, TD Bank Group
Goiko Llobet, CXO and CoFounder, GrowPro Experience
Ha Nguyen, Chief Experience Officer, Swimply
John Vellinga, Chief Experience Officer, Zirkova Vodka
Moderator: Mike McCarron, VP of Customer and Sales, Gladly

12:30

The Evolution and Future of Subscription Retail
  1. Moving to the service-based model from a product-based model
  2. Subscription vs. transactional
  3. Managing customer expectations and focusing on the customer experience
Sean Claessen, Chief Strategy Officer, Bond
Judith Fetzer, Co-founder & President, Cook it
Kelly Pigeon, CEO & Co-Founder, dresst™
Dhruv Sood, Co-CEO and Co-Founder, Fresh Prep Foods Inc.
Moderator: Sergio Frias, Chief CXO, CIMMO

1:00

The Road to App Supergrowth in 2021, by Eric Hwang, Solution Engineer, CleverTap

1:00

A Marketer’s Guide to Launching Products, by Roshni Wijayasinha

1:00

CPPA: A Check-list for Compliance, by Derek Lackey, Chairman, RMA

1:00

The Attention Economy: Total Internet Domination, by Suzanne Evans

1:00

...

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 3, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Marketing Keynote
Rohit Puri, National TMT Industry Sector Leader, EY Canada

10:30

Personalized Marketing at Scale using Artificial Intelligence
Jane Moran, SVP of Data & Technology, AIR MILES Reward Program

11:00

The Elephant in the Room
  1. How can we compete with the digitally native, and giant players like Amazon?
  2. Who has massive amounts of data, and what does it look like?
  3. Why is it worth it: retrospectively embedding data transformation for improved strategic decision-making
Paul Ballew, Chief Data & Analytics Officer, Loblaw
Moderator: Hifazat Ahmad, CEO & President, DX3 Canada

11:00

The Evolving Role of the CMO in the Digital Space
  1. How are evolving technologies increasing challenges for marketers?
  2. Understanding the challenges and creating opportunities for consumers
  3. How to manage complexities and shape the company’s brand
Stephen Bailey, CMO, John Fluevog Shoes
Allison Humphries, VP of Strategy, Appnovation
Susan Irving, CMO, Kruger Products L. P
Trinh Tham, CMO, Harry Rosen
Moderator: Miglena Nikolova, President, AMA Toronto

11:00

Brand Differentiation through Consumer Data Protection & Earned Trust
  1. What's shifting for retailers in the privacy space, with consumer expections, and technology
  2. Why Trust is the new currency for brands to earn loyalty, revenue, and to collect data
  3. What retailers can do in-store, online, and within mobile apps to be transparent about data collection and processing to ease customer concerns
Alex Cash, Offering Lead, OneTrust PreferenceChoice

11:30

The Plant-Based Revolution
  1. Innovation and strides in deliciousness driving demand creation
  2. Pandemic-based meat shortages as a supply shock
  3. A perfect storm of sector growth – but is it here to stay?
  4. The Sustainability Movement and the rise of the Flexitarian
Adam Grogan, COO, Greenleaf Foods
Nicole Sopko, VP, Upton's Naturals
Dennis Woodside, President, Impossible Foods
Hamutal Yitzhak, CEO, Chair Woman, & Co- Founder, ELSE Nutrition Holdings Inc.
Moderator: Leslie Ewing, Executive Director, Plant-Based Foods of Canada

11:30

Social Movements and Marketing
  1. What motivates a company’s stance on social impact? Why do some make statements, while others do not.
  2. How do customers perceive the brand through their social activities?
  3. What are the challenges and opportunities?
Tonya Lagrasta, Senior Director, Corporate Social Responsibility, Loblaw Companies Limited
Allison Litzinger, Vice President Marketing | Brand, Customer + Loyalty, Hudson's Bay Company
Kim Saunders, VP Community and Partnerships, Canadian Tire Corporation
Moderator: Phillip Haid, CEO & Founder, Public Inc.

11:30

Inspiration Session: Storytelling with TikTok
  1. Join  top TikTok creators in a candid Q&A session on how they've gained success, why they choose TikTok and how brands can work with them.
Boman Martinez-Reid
James Jones (@notoriouscree)
Moderator: Vanessa Craft, Director of Content Partnerships, TikTok

12:00

Who Are the Consumers? Big Data and Consumer Segmentation
  1. Consumer Types/Personas of today
  2. Next Gen Segmentation or the art of making big data smart
  3. The science of scaling consumer acquisition
  4. Finding consumers for your product or building products for your consumers
  5. The costs of customer acquisition
Don Barden, CEO & Managing Partner, GeorgiaXtracts
Nikita Medvedev, Sr. Manager of Predictive Analytics, Coca-Cola
Tara Scott, VP, Commercial Growth Strategy & Execution, Coca-Cola Canada Bottling Limited
Stephen Sills, Co-Founder, Student Life Network (SLN) & Creative Director, 55 Rush
Moderator: Susan Krashinsky Robertson, Retailing Reporter, The Globe and Mail

12:00

The Power of Collaborative Commerce
  1. How collaboration will redefine loyalty and consumer expectations
  2. The value of Zero Party Data in developing richer consumer relationships
Peter Schwartz, Founder & Executive Chairman, Kognitiv

12:00

Your Supply Chain is Broken and It’s Hurting Your Customers
  1. Why logistics and brand reputation are closely aligned
  2. Where breakdowns happen in logistics leading to poor customer experiences
  3. How to address these issues and put the customer first
Mark Ang, CEO & Co-Founder, Second Closet

12:30

The Slow Down
  1. What are the benefits of slowing down elements of product design, production, and delivery?
  2. What makes consumers willing to slow down for your products?
  3. What aspects must remain fast?
  4. Is your business slow-suitable?
Albert Chow, CEO & Co-Founder, Silk & Snow
Ashley Freeborn, CEO & Founder, Smash + Tess
Kelly Go, Co-Founder and Managing Director, Auro Chocolate
Skyler Mapes, Co-founder, EXAU Olive Oil
Moderator: Amy Laski, Founder & President, Felicity

12:30

Innovation Showcase
  1. 12:30 Sezzle: Payments with Purpose
  2. 12:45 In-Home Research – Studying the Consumer in its Natural Habitat, by Tobii Pro
Patrick Chan, General Manager, Canada, Sezzle
Mike Bartels, Director of Marketing Research and UX, Tobii Pro

12:30

Social Trends to Watch
  1. New transformative technologies such as AI, could bring about a radically better future — are we prepared?
  2. Internet culture in the digital age
  3. Ecological awareness goes mainstream
Alisha Arora, Innovator, The Knowledge Society
Jeff Greenspoon, CEO, dentsu Canada
Laura Newton, Founder, The Kind Matter Company
Melissa Eshaghbeigi, Cultural Strategist & Digital Ethnographer, Closing My Tabs
Moderator: Michelle Campbell, VP Strategy, Huge

1:00

The Importance of Mentorship in Driving Your Personal Growth and Career, by AMA with Craig Lund, Pina Sciarra, Yasmin Pallan, Sue Austin, & Dr. Alan Middleton

1:00

Customer Loyalty. Building Relationships and Loyalty with Digital as Your New Storefront by Tom Knuckles & Nikaya Hale, Sr. Solutions Consultants, Gladly

1:00

The right time to go live: How to maximize your live social broadcasting efforts to connect and engage audiences, by Melissa Mendes and Jessica Robinson, Globe Content Studio

1:00

What’s your State of Personalization? by Charanpal Brar, Senior Loyalty Consulting Director & Jane Vandale, Consultant, Client Analytics, Bond Brand Loyalty

1:00

How to use customer insights to drive engagement and performance improvements, by Medallia X Stella Connect. Facilitator : Chris Vodola, Director, Client Services, StellaConnect

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 4, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

2021 - The Year of The Customer
Perri Maxwell, Director of Product Marketing, Ada

10:30

Emerge as Winners – how to connect with customers at every touchpoint
Jason Test, VP of Sales for Digital & In Store Commerce, PayPal

11:00

Retail Cannabis - Informing Consumer Strategy
  1. Bringing confidence to consumers in an unstable category
  2. Overcoming marketing limitations and build a brand in a new sector
  3. How do you evaluate impact, and track customer loyalty?
  4. Leadership and Legacy
Peter Holzworth, Chief Rainmaker, Fly Soul Shoes
Ashley Newman, CEO, Queen of Bud
Abi Roach, Senior Product Manager, The Ontario Cannabis Store
Nadia Vattovaz, CFO & EVP-Operations, Fire & Flower Holdings Corp.
Moderator: Jamie Shaw, Director, BCICIA

11:00

The Rise of Social Shopping
  1. What are the most popular channels?
  2. How are these differentiated?
  3. Why do companies choose different channels?
Gustav Lundberg Toresson, CEO & Co-Founder, memmo
Sree Menon, COO, Tophatter
Mike Monty, Head of Enterprise Sales, PayPal
Michael Sette, CEO & Founder, KOVO Essentials
Moderator: Marta Tryshak, Digital Marketing Professor & Managing Partner, Seneca Business & TryMus Group

11:00

Brand preferences of the Next Generations
  1. What do they expect from a brand? Customer satisfaction, online engagement, unique experiences
  2. Importance of Values and Corporate Social Responsibility
  3.  Relevance to Social issues
Myriam Belzile-Maguire, Designer & Founder, Maguire Boutique
Jenny Bird, Creative Director & CEO, Jenny Bird
Hyla Nayeri, Co-Founder, 437
Mike Wagman, CEO, Ace Beverage Group & Ace Valley
Moderator: Larry Milstein, Co-founder, PRZM

11:30

How to Build a Rocketship
  1. Rajen Ruparell is Canada’s e-commerce king. From building one of the fastest-growing companies in the world as co-founder of Groupon International, to leading Endy to greatness by revolutionizing e-commerce in Canada, Rajen downloads some of the secrets that have mystified competitors and fuelled his success  — here in Canada and around the world.
Rajen Ruparell, Chairman & Founder, Endy

11:30

Omnichannel – Beyond the Buzzword
  1. Holistic approach to marketing, production, payments, and distribution for a seamless, contactless experience
  2. What are the benefits for customers?
  3. How to repurpose existing business infrastructures?
Gregoire Baret, Senior Director, Omnichannel Experience, ALDO Group
Lena Helmts, Manager, Retail Channels, Porsche
Suzanna Morris, VP, Loyalty & Customer Intelligence, Indigo
Cynthia Wong, Associate Vice President, Digital Product Management, Canadian Tire Corporation
Moderator: Dave Dabbah, CMO, CleverTap.com

11:30

BOPIS (Buy online, pick up in-store)
  1. BOPIS vs delivery?
  2. Managing your BOPIS in-house vs. outsource
  3. Frictionless, streamlined fulfillment
Julie Filion, Head of Marketing, Ecommerce, Sobeys Inc.
Nicola Nappi, National Fulfillment Development & Multichannel Network Manager, IKEA Canada
Laura Manes, VP, Innovation, Ravel by CF, Cadillac Fairview
Moderator: Ford Blakely, SVP & GM, Zingle at Medallia

12:00

Retail Customization and Personalization
  1. Optimize personalization to influence customer loyalty
  2. Technology accelerates the degree of personalization available
Brandon Kim, Co-founder, Creative & Strategy, Brevitē
Kevin Martin, CTO & Co-founder, unspun
Mike Van, CEO & Co-Founder, Furnishr
Moderator: Sindhya Valloppillil, CEO & Founder, Skin Dossier

12:00

Personalisation & Marketing
  1. Data-driven marketing to individual customers
  2. Is email dead?
  3. What are customization options?
Véronique Dorval, VP, Client Acquisition, Engagement and Loyalty, Sun Life Financial
Rachel MacQueen, Senior Vice President, Collector Experience & Marketing, AIR MILES Reward Program
Aaron Spivak, Co-founder, Hush Blankets
Moderator: Mo Dezyanian, President, Empathy Inc.

12:00

Retail Design for Tech-Enabled Experiences Presented by HP
Paul Filek, Managing Partner, Burdifilek
Dmitry Sokolov, Global Industry Lead, Retail, HP Inc

12:30

Digital vs. Digitization
  1. What does digital leadership mean moving forward?
  2. Digitization is internal: Communicate, Collaborate, WFH, etc
  3. Digital is customer-facing: E-commerce, Digital Marketing, etc.
  4. What are the best tools and strategies to progress on both fronts?
Hubert Chan, Director of Cloud Data Innovation Platform, Hudson's Bay Company
Matyas Gabor, Vice-President, Digital Consumer Experience, BRP
Cynthia Wong, Associate Vice President, Digital Product Management, Canadian Tire Corporation
Ruth Zive, SVP of Marketing, Ada
Moderator: Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail

12:30

Embedding Innovation
  1. How can we build systems that inspire change and innovation, especially at speed?
  2. Where do we need to be today in order to build out tomorrow?
  3. The important of digital options for both customer and companies
Fareena Contractor, Director, Intl. Emerging Tech, Walmart
Moderator: Hifazat Ahmad, CEO & President, DX3 Canada

12:30

How, When, and Where we Pay
  1. Innovations and disruptions in payment methods
  2. Eliminating frictions in payment
  3. Maintaining Consumer and Merchant safety
Sukhmani Dev, VP, Digital & Cybersecurity Solutions, Mastercard
Patrick Diab, CPO, Moneris
Fern Glowinsky, CEO, Merrco Payments
Vipul Lalka, Vice President, Head of Enterprise Payments Platform & Capabilities, Digital & Payments, TD
Moderator: Meryl Afrika, President Emeritus, CAUFP

1:00

Digital Ad Fraud - Is it Real? By Dr Augustine Fou, Ad Fraud Investigator & Lorne Solway, Co-President, RMA

1:00

The Death of the Press Release - Truth or misinformed? By Daniel Torchia, APR

1:00

Imagining the future - a collective workshop by Marie-Michèle Larivée

1:00

Leveraging Psychographic Data to Create Targetable Audiences by Paige Sontag, Emme Anderson, and Manon Van Vloodorp, Nielsen Media Canada

1:00

The Changing Landscape of Digital Marketing by Eric Barnes & Jordan Boyne, Tug Toronto

2:00

End of the day
....
  • Retail Summit
  • Marketing & Innovation Summit
  • Generational Summit

Camille Jamerson, CEO, CDJ & Associates

MARCH 5, 2021

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

10:00

Make It FUNomenal
Robert Pasin, Chief Wagon Officer, Radio Flyer

10:30

Real Is the New Cultural Currency: How Brands Become a Part of Culture on TikTok
Joshua Bloom, GM of Global Business Solutions, TikTok
Priyanka, TikTok Creator

11:00

Adapting for the Circular Economy
  1. “Re-commerce”
  2. Rent not own or rent to own models
  3. The sharing economy in a post-COVID world
Scott Cutler, CEO, StockX
Moderator: Hifazat Ahmad, CEO & President, DX3 Canada

11:00

Increasing Marketing Speed, Creativity, and Performance through Agile
  1. Adopting a Change Mindset
  2. Tips, Tricks & Tools for Getting Started
  3. The Power (and Challenges) of Cross-Functional Teams
  4. The Role of Marketing Leaders in an Agile Organization
Gunjan Khetan, VP, Marketing, Reckitt Benckiser USA
Tyler Lessard, Chief Video Strategist, Vidyard
Caleb Rubin, VP of Marketing, Equitable Bank
Tara Wilkinson, Director of Marketing, Best Buy Canada
Moderator: Jim Ewel, Founder, Peel the Layers

11:00

The Sustainability Imperative
  1. The rise of climate friendly retail, from supply chain to product lifecycle
  2. Consumer are more aware than ever of their ecological impacts
  3. Are we done with "greenwashing"?
Courtney Chew, Founder, OCIN
Stuart Lombard, CEO, Founder, & President, ecobee
Rena Nickerson, General Manager, SodaStream Canada
Sahir Zaveri, CEO & Co-Founder, King Children
Moderator: Amy Laski, Founder & President, Felicity

11:30

Is It Still Location, Location, Location?
  1. The future of brick and mortar
  2. How to balance your physical and virtual footprints
  3. What is happening in Commercial Real Estate?
  4. The rise of the flagship “no purchases” physical store
Matt Alexander, CEO & Co-Founder, Neighborhood Goods
Jacqueline Dinsmore, Owner, Flapjackkids & Caravel Law
Alyssa Kerbel, Founder & President, mini mioche
Cesar Morales, Marketing Director, Stokes Inc.
Moderator: Stewart Samuel, Program Director North America, IGD

11:30

What About Agencies?
  1. How have agencies fared in the past year?
  2. What can agencies offer in new times?
  3. How do brands decide whether to stay in-house or use externals?
  4. Who are the new competitors and what are the threats?
Sophie Brooks, Managing Director, Tug Toronto
Mandy Gilbert, CEO & Founder, Creative Niche
Grace Mistry, Head of Marketing, B2B & Personal Wealth Advertising, BMO Financial Group
Jill Nykoliation, CEO, Juniper Park\TBWA
Moderator: Robin Whalen, CEO & President, Church + State

11:30

Generation Alpha’s Technology Rebound
  1. How are we engaging with the first digitally native generation?
  2. Can the digital truly spark imagination, and encourage creativity & learning?
  3. What are the COVID-19 impacts on our youngest generation?
Gail Banack, VP Kids, Indigo and Chief Kids Officer, Indigokids, Indigo
Kerry Tucker, CMO, Pocketwatch
Kimberlee West, Founder, Kids Swag
Moderator: Kelly Jackson, Children’s Author and AVP, Humber College

12:00

An Odyssey of Phoenixes
  1. Entrepreneurship after COVID-19
  2. Small business transformation
  3. Learning and scaling
  4. How does private equity/VC encourage Impactful systemic change?
Brian Mac Mahon, Founder, Expert DOJO
Jeff Truong, Partner, VMG Catalyst
Courtne Smith, CEO & Founder, NewNew
Moderator: Karen Greve Young, CEO, Futurpreneur

12:00

The Age of Digital Advertising
  1. In what ways has digital advertising changed?
  2. Lessons learnt, what worked and what does not?
  3. What comes next? New channels, platforms?
Julia Amorim, CEO, MediaNet
Dylan Kim, Co-founder, Marketing, Brevitē
Chris Meade, CMO & Co-Founder, CROSSNET
Sangita Sarkar, Vice President, Marketing, Level Ex Inc.
Moderator: Shahzad Gidwani, CMO, CIMMO

12:00

The Young and the Cashless
  1. Consumer resilience in the post-COVID world
  2. Becoming your customers' Day One brand
Peter Semple, CMO, Depop
May Sterling, Entrepreneur, Thrift Reseller and Content Creator
Moderator: Dustin Rideout, CSO, Juniper Park\TBWA

12:30

Brand Resilience: Thinking INSIDE the box
  1. How the right strategy helped Staples adapt without changing
  2. Staying relevant in the midst of dramatic change
John DeFranco, Chief Commercial Officer, Staples Canada
Dave Mazzone, Vice President of Marketing, Staples Canada
David Zietsma, SVP, Strategy and Performance, Jackman
Innovation Showcase: Michael Zahra, CEO & President, Drone Delivery Canada

12:30

The Rise, Fall, and Recovery of Influencers
  1. Influencers vs Ambassadors
  2. Recognising customer touchpoints
  3. Customers are influenced by people they trust and connect with
Laura Endres, VP & GM, Dexcom Canada
Jen Proctor, CEO & Founder, Cultivated Entertainment
Kiran Rai (KayRay), Actor / Creative Director & Co-founder, The Kollective
Kent Wilson, CMO, RV SnapPad
Moderator: Krista Webster, CEO & President, Veritas Communications

12:30

Next Gen F&B
  1. Ethically sourced, Organic, Clean, Green - what does it mean and why is it important?
  2. Allergies and Options as drivers of niche dominance
  3. Cloud kitchens
  4. Limited time Pop-ups
  5. Hyper-personalization of food
Samuel Hale, Founder & Owner, nutrimeals
Shaun Goswell, Chief Food Officer, Chartwells Canada
Marc Kadonoff, VP, Sweets from the Earth
Shelby Taylor, CEO & Founder, Chickapea
Moderator: Roberto Sarjoo, Director, Marketing and Communications, Restaurants Canada

1:00

How to TikTok:  How brands are using TikTok to Transform Their Marketing, by Alex Williams, Innovation Lead, TikTok & Celina Myers, TikTok Creator

1:00

Workshop: How to Capitalize on Digital Buying Confidence, by James Stevenson

1:00

Think Like a Marketer For Top Talent, By Elizabeth Williams

1:00

From Prospecting to Proposals: Using Custom Videos to Book More Meetings and Close Deals Faster by Tyler Lessard, Chief Video Strategist, Vidyard

1:00

...

2:00

End of the day
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