Arooba's curiosity for Ecommerce started off in the late nights ofmiddle school, where she found an immense interest in coding websites forsocial media platforms. As her curiosity grew over the years, she launched herfirst Ecommerce store selling beauty products shortly after completingUniversity. She then committed to launching her own webdevelopment and digital marketing agency, which leveraged ecommerce anddigital marketing strategies for local and international businesses.
With over 10 years of Ecommerce and Digital experience, she now servesas the Manager of Ecommerce for Crate & Barrel and CB2 for Canada &International. Her role functions across Digital Marketing, Technology,Business Development and Product Management. She also teaches Digital Marketingpart-time at General Assembly in downtown Toronto.