As an agency veteran, digital and direct marketing have been aprofessional passion of Robin's for over 20 years. Perhaps her love of'accountability' stemmed from her roots as a U of T graduate with a degree inLegal Ethics. Regardless of where it came from - Robin landed her first agencyjob in the Integrated Marketing Services division of Leo Burnett and has beenhooked in the world of communications and agency management ever since. Overthe past 2 decades Robin has held a variety of senior management roles at someof the largest advertising networks in the world. Robin has also worked closelywith the Canadian Marketing Association for the past 20 years. Originally asthe chair of the Direct Marketing Council, Robin has also chaired the DigitalMarketing Council, sat on their Board of Directors and currently teaches theirDigital Marketing Course. Most recently, Robin has taught the CMA 12 dayContent Marketing Course and is currently a Senior Judge for the annual CMAawards show. When she's not leading clients through business planning and brandactivations, you can find her sourcing babysitters to pave the way for futuretravel expectations and shopping excursions.