Alex
Williams
Innovation Lead
TikTok

Alexandria Williams is an Innovation Lead at TikTok specifically focusing on Social Impact at scale within the NA creative lab. She is an advertising and social media professional with over 10 years of experience. Her strategic responsibilities include assisting in all aspects of marketing and creative strategy. Her responsibilities lay in content ideation and serving asa liaison for strategy and creative teams while providing precise recommendations to fulfill client requests.

Alexandria Williams has also worked for global brands and global creative agencies in the past while mastering generational insights andd esign/creative innovations.

She is also a graduate of Parsons at the New School and St. JohnsUniversity.

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