Alisa Gould-Simon started her professional journey as a journalist, covering culture and women’s lifestyle for New York Times, the Guardian and the Wall Street Journal.
In 2010, Gould-Simon co-founded Pose, a mobile-first social network and content discovery experience for fashion. From 2013, until its sale to ecommerce company DailyLook in 2015, Gould-Simon served as co-CEO of the company. At the time of its sale, the Pose community consisted of over 2.5 million registered users and over 3.5 million fashion images.
Following the sale of Pose, Gould-Simon parlayed her varied expertise into a career as a branding and marketing strategist, consulting for such brands as The Bouqs and Loeffler Randall.
Beginning in 2016, Gould-Simon began consulting with Start Today, the $9.5B Japanese ecommerce business helmed by Yusaku Maezawa, advising on strategy for the US expansion of their Wear street style app. In April of 2017 she transitioned to a full time role with the company, to oversee the launch of ZOZO, a line of well-designed, custom-fit clothing powered by a proprietary measurement system, which includes the ZOZOSUIT - an at-home 3D body measuring device.
Gould-Simon has been recognized by Glamour Magazine as a member of their '35 under 35' in fashion and by Refinery29 LA for their 30 under 30 list. She is a member of the Los Angeles Global Shapers, a youth hub of the World Economic Forum. Alisa graduated from New York University.