Alison
Simpson
CMO
Key

In a world with 500,000 new start-ups each month, Alison is renowned for helping companies thrive in increasingly competitive environments by ensuring their brand provides a differentiated competitive advantage that inspires employees, motivates customers and grows the business.

Before becoming CMO for Key, Alison was President of several marketing and brand agencies, held SVP Marketing and CMO roles in retail, finance and telco, and built a consultancy specializing in start-up and early stage companies. She is also a Board Director for MEC, CNIB and on the Advisory Board at Smith School of Business.

Alison’s breadth of industry and marketing experience make her uniquely qualified to uncover new potential in a business that the company couldn’t see for themselves. This is how she’s delivered double digit growth for brands as diverse as Holt Renfrew, Apple, Tim Hortons, Rogers, Ford and TMX Group to name a few.

In her “life beyond work”, Alison is an avid traveler, marathoner and adventurer, who’s completed 59 marathons and ultras around the world and climbed Mt Kilimanjaro.

With Key, Alison is making the dream of homeownership in cities like Toronto a reality again for far too many millennials who have been locked out of owning.

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