Allison Litzinger is the VP Marketing - Brand, Customer & Loyalty at Hudson’s Bay where she leads brand strategy and marketing, consumer & market insights, and is responsible for retaining, transforming and growingHudson’s Bay’s loyal customer base.  

Prior to joining Hudson’s Bay, Allison spent over 18 years building brands and businesses on the agency side. Passionate about driving purpose-led brands with breakthrough strategy and creative ideas that garner results, she has been internationally recognized for her work across Retail, CPG, and Tourism/Non-profit sectors by the Cannes Lions, The One Show, D&AD, Clios, CMAs, and the Marketing Awards.