Aniefre learned at a young age that he could impact complex situations by blocking out the noise of fear and doubt, while focusing on key drivers of success. His strength was being clear about his goals, understanding what levers to pull to create the desired trajectory, then acting accordingly.
This ability allowed him to make it out of inner-city Los Angeles to earn his BS from San Francisco StateUniversity, his MBA from the University of Michigan, and to lead major brands at The Clorox Company, Starbucks, and Nestle. In his current role as theGeneral Manager for Clif Bar & Company’s Canadian Business Unit, he’s navigating the uncertainty of Covid-19 to lead his team to renewed growth by embracing reality. He digs deep into the data to understand the risks and opportunities, then builds a bridge to where he wants to go.
As a marketer, he believes deep human truth, which inspires powerful emotions, makes the world go.