Arooba's curiosity for Ecommerce started off in the late nights of middle school, where she found an immense interest in coding websites for social media platforms. As her curiosity grew over the years, she launched her first Ecommerce store selling beauty products shortly after completingUniversity. She then committed to launching her own web development and digital marketing agency, which leveraged ecommerce and digital marketing strategies for local and international businesses.
With over 10 years of Ecommerce and Digital experience, she now serves as the Manager of Ecommerce for Crate & Barrel and CB2 for Canada &International. Her role functions across Digital Marketing, Technology,Business Development and Product Management. She also teaches Digital Marketing part-time at General Assembly in downtown Toronto.