Caleb
Rubin
VP of Marketing
Equitable Bank

Caleb is a marketing thought-leader with more than 20 years of experience building top brands that have seen rapid market growth. Often described as a big thinker with the ability to get things done, Caleb is focused on the intersection between strategic storytelling, data science, and technology, believing that the best teams know how to learn and are always experimenting with the chemistry of what’s possible in marketing. He is currently the head of marketing at Equitable and EQ Bank, Canada’s fast-growing challenger bank.Prior to that, he helped lead the marketing and digital teams at companies like goeasy, Rogers Communications, E*TRADE Financial, and AT&T Canada. He has been an advisor to numerous start-ups and scale-ups, as well as Next Canada and the Sick Kids Foundation.

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