Celeste
Normington
Head of Data Sales & Product Strategy
Pelmorex (The Weather Network /MétéoMédia brands)

Celeste Normington loves how data is changing the face of marketing. As a leader in the digital marketing arena for the past 12 years, Celeste has embraced innovation, specializing in digital advertising, mobile marketing and big data strategies at companies like Olive Media and La Presse. As the Head of Business and Product Development for Pelmorex Data Solutions, she has passionately worked to promote the benefits and dispel the myths surrounding location data. A firm believer that sound data drives smarter marketing decisions in both digital and traditional spaces, Celeste has played an integral role in the Pelmorex transformation to a data powerhouse in the Canadian market.


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