Founder and CEO

Claudia Marion is an award winning, serial entrepreneur in the functional food and beverage space. With a background in Biology and a keen interest in functional food and food science, Claudia started into CPG following her creation of several successful bricks am mortar enterprises including cafés, food stores and a tea emporium. Her pivot to branded products came after the launch of her award-winning tea company Matchabar in 2006 which included a line of branded Matchabar matcha based products and other functional teas. In 2014, following the birth of her youngest child, Claudia pivoted to functional foods for new and expecting moms and this culminated in the 2016 launch of Booby Boons, a brand which has won numerous awards for its commitment to clean label efficacy. In 2019, along with launching her ground-breaking ‘BOONS+ Collagen Water (now successfully exited), Claudia co-founded Kite Sparkling Adaptogenic Tea, a line of organic, functional adaptogen based sparkling tea which has subsequently won awards and accolades for its plant-based, function forward benefits. Claudia is a mom of 4 and keeps her weekends family focused.In her spare time she actively mentors numerous start-up brands in the CPG space, a give-back that she truly enjoys.

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