Director, Whitespace Insights and Foresight

Courtney leads the Whitespace Innovation Insights and Foresight function at lululemon. Her team focuses on uncovering unmet customer needs and identifying opportunities for growth in the landscape of health and wellbeing. She combines ethnographic research methods with foresight practices and cultural scanning to develop medium and long term strategic implications for the business.

Courtney has over 10 years of experience in immersive customer research and innovation strategy. Prior to joining lululemon, she was Senior Resident Anthropologist at Idea Couture, a Global Strategic Innovation and Experience Design firm. Courtney successfully enables clients and stakeholders to reframe their thinking and develop meaningful product and service innovations. These include re-designing existing offerings to capture new markets, launching new products to fill unmet needs, and guiding brand development for industry leadership.

Notable past clients include Proctor and Gamble, Whirlpool Corporation, Ford Motors, Reckitt Benckiser, UCB pharmaceuticals, Telus Communications, Novartis, The Hospital for SickKids and the Canadian Scholarship Trust. Courtney holds a Master’s Degree with Distinction in Visual Anthropology from the University of Oxford.

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