Damian
Garbaccio
Executive Vice President
Nielsen

Damian Garbaccio stands at the forefront of sales and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads Nielsen’s sales, strategy and client services for all brand-direct and marketing cloud teams in the U.S. and Canada. He also oversees business development efforts, which include: Nielsen Data Cloud, Advanced TV (Set Top Box, OTT) and all in-flight measurement initiatives (Automotive, CPG, and Retail), as well as Nielsen's traditional data sales and analytics business.

 

With over 17 years of experience in advanced marketing tech, digital media, and online advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He was previously the Global Chief Revenue Officer of eXelate where he grew revenues exponentially across core DMP, analytics and attribution businesses while cementing partnerships with its largest clients including Google, Nielsen and MasterCard, as well as leading agencies and channel partners. Garbaccio successfully positioned eXelate for rapid growth and its eventual acquisition by Nielsen in March of 2015.

 

Prior to eXelate, Garbaccio led business development (behavioral solutions) and built the data targeting business at AOL’s Advertising.com. Garbaccio received a BA from Vanderbilt University, and Master's Degrees from Fordham (MBA) and Boston University (MS – Management Information Systems).


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