David is SVP Strategy and Performance at Jackman – a customer engagement reinvention company delivering actionable human insights that rapidly ignite momentum and create value. Working directly with future-focused CEOs who want to remain relevant with changing customer expectations, Jackman’s team converts insights into action and helps companies become Category of One businesses. Under David’s leadership, Jackman is breaking new ground in the collection, understanding, deployment and application of customer research, helping to shape how business and brand unite. David is an advocate, instigator and interpreter of culture, helping clients understand and embrace their roles in the rapidly evolving marketplace. David has held senior leadership positions with Bain & Company and Sears Canada, and has extensive experience with customer-led growth strategy and transformation for a myriad of blue-chip clients including Staples, Joann Fabric and Crafts, Caesars Entertainment, Signet Jewelers, HBC, McDonald’s Canada and McKesson.