David
Zietsma
SVP, Strategy & Performance , Jackman Reinvents

David has been leading strategy and transformation work for 20+ years with extensive experience in defining and implementing growth strategies across a variety of industries, with companies in start-up, turnaround and expansion scenarios. He leads the Strategy team at Jackman, bringing business and brand strategy together. He brings bold, future-forward thinking and deep technical experience in retail strategy, category management and organizational alignment. He has also held executive roles at Sears Canada and Bain & Company where he specialized in customer-led growth strategy in retail. He also worked with a number of B2B businesses in business transformation and salesforce effectiveness.

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