Diana Frost is Chief Growth Officer at Kraft Heinz Canada. A senior executive with more than 15 years’ experience, Diana oversees strategy and whitespace, research and development, digital transformation, consumer insights, and sustainability for Canada’s largest food and beverage company.
With equal strengths in both strategy and marketing, Diana has a proven track record of transforming brand portfolios. Before Kraft Heinz Canada, Diana was head of portfolio transformation at Mars Wrigley in the U.S., where she led a portfolio redesign to drive top- and bottom-line growth. Before that, she was head of marketing for Mars Wrigley Canada, where she led the integration of the two marketing organizations. She began her career at PepsiCo.
A graduate of the Ivey School of Business, Diana is passionate about mentorship and is executive sponsor of diversity and inclusion at Kraft Heinz Canada. She was named Top Customer Experience Advocate in the Food & Beverage sector at the 2020 CSPN Women in Leadership Summit.