Diane
Ridgway-Cross
SVP, Growth
Performance Art

Diane Ridgway-Cross is the SVP of Growth at Performance Art, a multi-national specialist agency that brings together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.

Diane brings more than two decades of senior level agency and client-side experience to the table, having worked for a wide range of leading global brands including Air Canada, L’Oréal Paris, Nestlé, Nespresso, Coca-Cola, Bombardier, General Motors, UNICEF, Lincoln Financial Group and Hasbro/Playskool Toys. Diane’s retail experience includes leading brand strategy and marketing communications for TJX Corporation’s TJ Maxx and Marshalls banners, consulting on marketing-to-women strategy for Lowe’s Home Improvement, re-launching HYBA activewear for Reitmans, relaunching DSW Warehouse, and counseling a myriad of clients on maximizing their impact at Target stores. Most recently, she was the Chief Marketing Officer for Men’s Wearhouse/Moore’s for Men, where she led the marketing for 1,700 stores across North America, built out the retailer’s e-comm strategy and implemented the brand’s first CRM platform.

While Diane originally hails from the U.S., she moved to Canada in 2013 to give her family a life-enriching experience in another country – and they’ve never looked back. Prior to moving to Canada, she spent seven years at MullenLowe leading the agency’s retail practice and acting as the Managing Partner for the agency’s marketing-to-women practice, Frank About Women. She holds her bachelor’s degree in marketing from the University of Missouri and her MBA from Wake Forest University’s Babcock School of Management.

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