Gayle
Ramsay
Head of Brand, Customer Analytics and Strategy
BMO Financial Group

Gayle Ramsay is Head of Brand, Customer Analytics and Strategy (and the Chief Data Officer for Marketing).  Gayle is accountable for the enterprise-wide strategy development, implementation and leadership of the brand, advertising, customer analytics and technology investment in digital marketing capabilities in support of the BMO Financial Group goals.

  • Responsible for leading the integrated marketing plans in partnership with CMOs, and a unified content strategy
  • Chief Customer Data Officer for Marketing working closely with the Enterprise Chief Data Officer to drive the creation and maintenance of a stable, flexible, accessible, efficient data mart and marketing environment that can be leveraged by all LOBs.    
  • Responsible for the enterprise single point of “truth” about our customer, building expertise in customer data including customer value models, channel behaviour trends, and customer relationships that cross business groups and inform the Customer Contact strategy, ensuring the right offer / solution gets to the right customers in the right channel and the right time.
  • Lead the development of complex advance analytics to drive customer segmentation strategies and customer acquisition, retention and share of wallet growth.   


Previously, Gayle was the Vice President, Customer Analytics in Marketing and Strategy with a mandate to help build the enterprise data strategy and develop strategic and analytic models to drive customer segmentation, acquisition, retention and SOW growth.  Gayle has over 20 years’ experience in leading the creation of "best in class" CRM programs through effective planning, customer segmentation, targeted offers and customer life event marketing strategies within multi-product and channel organizations. She has extensive experience in developing customer focused strategies that improve customer loyalty while driving revenue for companies.


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