Gayle Ramsay is Head of Brand, Customer Analytics and Strategy (and the Chief Data Officer for Marketing). Gayle is accountable for the enterprise-wide strategy development, implementation and leadership of the brand, advertising, customer analytics and technology investment in digital marketing capabilities in support of the BMO Financial Group goals.
Previously, Gayle was the Vice President, Customer Analytics in Marketing and Strategy with a mandate to help build the enterprise data strategy and develop strategic and analytic models to drive customer segmentation, acquisition, retention and SOW growth. Gayle has over 20 years’ experience in leading the creation of "best in class" CRM programs through effective planning, customer segmentation, targeted offers and customer life event marketing strategies within multi-product and channel organizations. She has extensive experience in developing customer focused strategies that improve customer loyalty while driving revenue for companies.