Grace Mistry is the Head of Marketing, Business-to-Business (B2B) and Personal Wealth Advertising. Grace is responsible for the strategic planning, development, coordination and execution of all advertising associated with the B2B and Wealth functions across BMO Financial Group, which encompass BMO Capital Markets, North American Commercial Banking, North American Global Asset Management and Personal Wealth Management. Grace focuses on strategically incorporating advertising into marketing efforts to support relationship-driven businesses, demonstrating thought leadership, highlighting best-in-class offerings and service capabilities to target audiences in their journey.
Grace joined BMO in 2004 and is known for delivering client-centric, award-winning, data-driven journey-based B2C and B2B marketing strategies to advance the brand and achieve customer and revenue goals through a digital-first lens and traditional practices. She brings proven performance in linking corporate vision with the delivery of results through transformational leadership focused on empowerment, development and utilization of people, processes and technology.