Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. In his role, Greg is responsible for all Performance Digital Marketing and In-House Digital Media teams for Canadian Tire, SportChek and Mark’s.
Greg is admittedly obsessed with attribution and performance, ensuring that CTC is consistently pushing the needle and when it comes connecting marketing investments with customer outcomes. Prior to joining CTC Greg led the Business Insights organization at McDonald’s Canada.
Before that, Greg worked for 8 years at Dell in various roles across in Digital Marketing, Ecommerce and Strategic Partnerships.