Hyla Nayeri co-founded 437 at 21, alongside her best friend Adrien Bettio, by investing a few thousand each. In less than three years, the entirely self-funded brand, characterized by its universally-flattering apparel and swimwear, has amassed over 237k followers on social media, been featured in the likes of Forbes, Cosmopolitan, HYPEBAE, and on many notable celebrities. Hyla's most recent accomplishment is making the Forbes 30 under 30 list in the Manufacturing & Industry category.

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