Ivan Pehar is the Head of Canada Ad Sales at Spotify. He is an accomplished strategic digital marketing professional with over 20 years’ experience in brand building, media innovation and technology for some of the world’s most respected brands.
Ivan is responsible for developing the Spotify Canada go-to-market strategy that assists brands to harness the power of audio. Audio is in the midst of a generational shift and its important that brands establish and showcase their voice in this storytelling medium with authenticity and purpose.
Prior to joining Spotify, Ivan spent seven years at Twitter with the launch of their new Canadian office in 2013. As Twitter’s Head of Revenue and Agency Partnerships, his focus was on educating the marketing and advertising world on the importance of being part of the conversation.
No stranger to global platforms in local markets, Ivan has held positions at Yahoo!, Microsoft and AOL, where he provided strategic solutions that helped brands blend their marketing initiatives from broadcast to web to social.
Ivan started his career working at traditional media agencies crafting his skills. He had the opportunity to work on award-winning campaigns across North America that helped brands connect with their customers in unique ways at a time when the digital landscape was eager for change.
Ivan is a professor at Humber and Centennial College, where he helps prepare future advertising professionals.