As Senior Vice President of Data & Technology, Jane leads a team of 300 IT and analytics professionals and oversees the data and IT strategy for the AIR MILES Reward Program. For the past 12 years, Jane has been developing methodologies to help businesses capitalize on the power of data, using machine learning and AI, applying these techniques within the CPG, retail and media spaces.
Prior to joining AIR MILES, Jane led the Behavioural Data and Analytics Group at Ipsos, where she was responsible for introducing new sources of digital consumer data into the business. She has also worked at Mars Inc., with a focus on developing advertising effectiveness metrics in digital and social media.
Jane has a PhD in astrophysics from the University of North Carolina at Chapel Hill.