Jessica
Baratta
Research Lead, PC Express
Loblaw Digital

Jessica currently leads UX Research for the PC Express online grocery platform & extended eCommerce Marketplace, at Loblaw Digital. Her team brings together qualitative design research and quantitative research.

Previously, she has led teams spanning various UX specialities and worked as an individual contributor, building meaningful human-centered products and services with IBM, Idea Couture and BMO.


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