Founder & CEO

Joanna Griffiths is the Founder and CEO of Knix and KT by Knix the direct-to-consumer intimate apparel brands that are reinventing intimates for real life.  Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally. Through a focus on product innovation and the brand’s mission to empower women to be unapologetically free, a Knix item is now sold every 6 seconds. Knix was named the 6th fastest growing company in Canada with over 3800% 3-year growth and recently won Strategy Magazine’s 2020 Brand of the Year. Joanna holds multiple patents and has been cited in hundreds of media publications including Forbes, Fast Company, The New York times and more. Joanna has been recognized on both the national and international stage for her work as a marketing disruptor championing the topics of body inclusivity, fertility, mental health and postpartum. She was awarded Waterstone HC’s 2020 Most admired CEO and was named Women of Influence’s 2018 Entrepreneur of the Year.

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