Jose Ribau is responsible for leading Cadillac Fairview's Digital & Innovation function, which includes brand strategy, marketing, corporate communications, innovation, and technology. A core part of his mandate is to introduce new experiences that use data and technology to address disruptive forces in our industry, while also ensuring a strong operating platform. Prior to joining CF, Jose was the Chief Data Officer for a major Canadian bank. Over his extensive career, he has developed a broad range of experience in data, analytics, marketing, sales, and payments.

He holds Master of Science and Master of Business Administration degrees, is an avid cyclist, and advocates for improving mental health services in our community.